content creator Increase Engagement on Instagram

Do you want to increase engagement on Instagram in 2021?

Instagram has become the sweetheart of the social media scene for marketers. And it’s not hard to see why, Instagram is getting this. much popularity these days.

According to recent studies, engagement and followers — measured by likes, shares, and comments from consumers — is also off the charts, boasting a rate of 4%. This rate is over 10 times higher than Facebook and 60 times higher than Pinterest.

Apart from all these such impressive figures, challenges are emerging that point to Instagram’s marketing potential dimming because of reduced engagement rates and competition from new challengers, such as TikTok. 

Against this backdrop, proactive marketers are seeking ways to increase Instagram engagement by increasing its user numbers.

Today is an era for the creator economy and hence in order to grow on Instagram, you can follow the below-mentioned steps-

That’s why we have put together these 10 tips to increase engagement on Instagram 2021.

1. Post consistently.

Small to medium Brands need to be active in order to attract followers and boost engagement rates, but how is it possible.

According to studies, the good average rate is a consistent 7-10 posts a week. In this way, your feed stays fresh and relevant, and you have more opportunities to attract eyeballs to your content.

Further, the best time to post on Instagram is also tough to know, especially when dealing with Instagram’s algorithmic timeline. You can also become a digital marketing freelancer with this strategy.

Recommended post times by experts can vary wildly depending on which expert you listen to. You can expect around 11 am-2 pm and 6 pm – 9 pm is the best time.

2. Build a strong brand.

The level of Clarity, creativity, and consistency is king for enterprises aiming to build brand awareness on Instagram.

Just try to focus on main areas like presenting your profile, creating beautiful Instagram Post Templates that keep your images looking fresh, and mastering hashtag use. You should also be interacting regularly with your followers to build up engagement and loyalty.

By properly road-mapping these processes and brand best practices for Instagram, you can present easily increase your engagement rate on Instagram.

3. Choose the right hashtags relevant to your niche.

Selecting the best hashtags for your Instagram posts is the most crucial part and can make the difference between appearing as a top post or sinking to the bottom of the feed without a trace.

Make your hashtags too generic — #digitalmarketing or #digitalcreator — and your post will face competition from potentially thousands of others.

Instead, use a mix of trending and industry-specific hashtags which has low competition to find the best hashtag to connect with your targeted followers. 

For the best results, research each hashtag in your industry. First, look at the type of content and the number of likes on its top-performing posts, then select your hashtag.

The number of hashtags you use is also important. Although, Instagram allows for up to 30, a mass of tags underneath your caption risks looking both untargeted and unprofessional.

How to choose the right hashtag?

According to some, posts with over 11 hashtags get the most engagement &  interaction. Even types of hashtags can increase engagement on your post by up to 20%.

To decide which is the right number for your brand, identify the number of hashtags your competitors and sector influencers typically use in the creator economy. Then experiment by using different hashtag volumes on your posts until you find your sweet spot.

Remember, that Instagram’s algorithm doesn’t allow “spammy” behaviour, so use the different number of hashtags you use to reduce the chances of this happening.

Just like that, make sure the hashtags you choose are truly what they seem. Because it has been seen some brands have ended up in embarrassing situations when they’ve innocently used hashtags that actually belonged to certain internet subcultures and communities. 

A branded hashtag is usually a key part of a successful Instagram marketing strategy.

The best initial point is a general branded hashtag that should be short, memorable and include your brand name in some form.

4. Focus on user-generated content more.

User-generated content on Instagram is like the best strategy for marketers. It’s like giving a  chance for followers to involve themselves more deeply with a brand while reducing marketing costs. Because the branded content is being created and approved by your audience.

Some brands use the UGC in a very clever way to engage with people by telling their brand story of the company. User-Generated Content probably be the best marketing strategy.

You can use different types of Instagram Templates to create UGC content.

Similarly, any industry can benefit from user-generated content, you just take a look at another brand campaign.

Some popular campaigns tapped into the emotions and humor of everyday life by soliciting short user-generated clips from followers. Which were collated into a video clip about what prosperity means to its customers.

5. Use Instagram Videos (IGTV)

A picture may say a thousand words, but a video says millions of words.

While Shakespeare lovers might disagree with such a statement, there is no challenge to the efficacy and popularity of online video content. Instagram recognizes these offers a suite of video options for marketers to deploy.

From Instagram Reels that can mash up videos and stills into a single ad to standalone 60-second videos ideal for long-form features, make sure you use the strengths of each video format.

For example, consider Instagram stories’ live video option for a Question and answer or big reveals about new products or services or use a prerecorded ad to offer up authentic, behind-the-scenes stories to your followers to increase Instagram engagement.

6. Leverage Instagram Reels.

Talking about the new feature, have you utilized the power of Instagram Reels already? This video feature is totally new and has been out and about since last year and became very popular on Instagram. It’s just like TikTok’s fun videos that let your brand engage with the community in short clips up to 30 seconds or 60 seconds.

Instagram Reels lets you play with creative tools and adding effects like music, filters to attract new audience on this platform.

Let make yourself creative and leverage these new Instagram reels for showing your brand’s authenticity.

For instance, you can open the curtains and show what happens behind the scenes in an entertaining way.

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