You can find a map or a location-based tidbit of information almost anywhere these days. Almost every program asks for your location, and their appearance on desktop websites is getting more and more prevalent. The best way is to use Mapping in Web and APP design.
However, if you’ve never dabbled in the area of mapping or location data, it might be scary.
How can you make your website or app more useful by including mapping services?
Can you do it on your own or you need help from a Web design company?
We’ll look at ten different ways you can use a map right now.
As an Actual Map
It almost goes without saying, but the finest use of a map would be plotting location data on… well… a map. When it comes to designing a map for design projects, you have a few possibilities. You have the option of creating the map yourself or using a third-party service.
With a drawn map, you may achieve a level of control and style that would be difficult to do with someone else’s framework. Your map might have a standard appearance or take on a variety of qualities to reflect the style of your website, ranging from cartoonish to colorful to overly simplistic.
Google Maps is the most popular third-party mapping system. More websites and designers utilize it than any other mapping tool of its kind. It’s a strong tool that’s very simple to use and integrate into your website. You can utilize a base map or learn to customize your own, according to Google’s instructions for adding HTML or API to your project.
For Checking In to Certain Spots
Checking in is a common feature across a wide range of mobile apps. There are apps that allow you to check in when you visit specific sorts of locations (breweries, for example) or for every location, you visit (Foursquare), as well as check-ins within social network applications (Facebook and Twitter use location data).
Check-ins using maps can be done using a standalone application or as part of a larger software. Checking in for users has the advantage of allowing you to see everything plotted in a straightforward way. (Imagine how useful a travel journal would be!)
To Monitor Traffic or Data
Who is coming to your store or website? What are the locations of these users? Maps and location data can assist you in determining whether or not visitors will result in conversions. With so many complications and technical aspects, it is always safe to use the services of a Web design and development company to carry out this task.
Embrace this: if your physical store’s website receives traffic from all over the world, it may be time to consider e-commerce rather than relying solely on foot traffic.
You may also utilize maps and location-based services to track foot traffic, as well as ticket check-ins, and encouraging users to interact with an app several times at an event or location. Geocaching and treasure-hunting games that employ users’ phones are fantastic examples of this in action.
You may use the same principle to track data or trends in addition to traffic. (This is an excellent method for gathering demographic data.)
To Offer a Discount or Coupon
Customers will like it if you give them a discount or a coupon when they come within a specific radius of your establishment. Businesses that are a little off the main path, for example, can offer clients a discount as soon as they approach a retail district to help move traffic in their direction.
Another aspect of the discount game is frequency. When a consumer or client enters your “location area” a certain number of times, a promotion is activated for them. To direct actual traffic to you, use mapping and location services.
This is also applicable to items such as hotels and travel websites. To entice customers to your particular area, utilize a map to show your position and provide incentives.
As a Game or Method of Comparison
The app and website market is dominated by gamification. Take advantage of this. Create a location-based game that allows people to engage with your items while also driving traffic to them. Chrome and Lego teamed up to create a fun digital set of building bricks that allows you to construct cities on a live map (above).
Give people a baseline to compare what they’re doing to what others are doing, even if there isn’t a specific game component. One of my favorites is the Nike running app’s map-based data. I can go for my daily run and compare my times with those of my pals. What are the routes we’ll be taking? What is the total distance traveled? This comparison adds to the motivation to go out and get moving.
To Help Users Find Like Users
Although location-based dating apps have gotten a lot of attention, there’s more to connecting users than that. Assist users in finding other people who share their interests. When it comes to tracking users, mapping and location offer a wide range of applications, from finding others to go on a bike ride with to tracking marathon runners.
As a Search Tool
Google does an excellent job of combining search with mapping. If you type in the name of a location, you will be given directions on how to travel there by foot, vehicle, airline, or train.
But it’s a valuable lesson. Every place on your website or app should be able be mapped. Make it easy for users to locate you instead of expecting them to work hard to discover you. Location data should always be included in searches.
To Explain Data or Information
For centuries, print designers have used maps to illustrate data or information. This is something that works great on the internet. Maps can be used to plot data, generate infographics, and explain concepts.
Information on the screen is getting more and more common among users. As people’s attention spans shorten, they need more visual representations of information. Use maps to better explain and contextualize the information on your website.
To Connect with Users Now
Remember in the 2002 film “Minority Report” when Tom Cruise’s character travels through a shopping mall and every advertisement recognizes him and his purchasing preferences? Although this is a little more extreme than current reality, the premise remains the same.
Customers can be found and identified using location-based data, as well as how they interact with your product. It’s already happening with applications like Apple’s Passport and Target’s Cartwheel, which let you choose your favorite stores (and shop locations) and receive notifications about promotions and other information as you walk through the door. Other applications already take your shopping list and match it with the grocery store you choose to provide you with a matching list of deals on the things you need.
To Calculate Costs or Shipping
One of the areas where mapping approaches and procedures may start to grow is e-commerce. Consider this: every time you visit a website and give it permission to access your location information, shipping and freight expenses are automatically added to the purchase. (For a manual calculation, you can input your postal code.)
However, I like the notion of including all costs from the start. There will be no more unexpected delivery costs.
Consider it from the standpoint of worldwide sales. Location-based data can let you adapt the currency to the local currency and have the appropriate dialogues. (Trying to figure out how much anything would cost in US dollars when on a site that calculates costs and delivery in pounds is the worst.)
10 Most Popular Mapping Tools
Mapbox is a geo-visualization platform that provides a simple set of tools for producing stunning online and mobile maps. It gives users complete control over map layout (including the backdrop map) and includes a slew of useful extra features including satellite imagery, geocoding, and directions.
CARTO, formerly CartoDB, is the greatest platform for visualizing and analyzing complex and dynamic geographical data. But don’t worry, it also has a lot of easy-to-use drag-and-drop capabilities for beginners.
Esri has a monopoly in the field of GIS and is one of the most widely used geo-visualization systems. It provides an easy-to-use, cloud-based environment for developing gorgeous story maps and other features.
HERE Data Lens
Here, Data Lens is a suite of APIs that allow developers to create and distribute amazing data visualizations with ease. Most significantly, it grants you access to the incredible HERE maps database, which includes unique features such as isoline routing.
Google Mapa API
Google Maps provides a number of APIs for various mapping needs. It gives users access to Google’s mapping data, including StreetView and other features. You’ve probably used a Google Maps-based app without even realizing it. Have you used GeoGuessr before? It’s also Google Maps-based.
GIS Cloud is a GIS platform that runs on the web. It is meant for spatial analysis rather than map-based dashboards, yet it has the quickest speed on the market and other exciting features such as 3D support.
Map for News
Maps4news is a website that allows you to create cool-looking maps online and download them in vector format for use in print (and for editing by designers). If you wish to post it online, you can include some rudimentary interactivity.