Another year has passed, and your resolution to rebuild your YouTube channel has remained unfulfilled.
Here are 21+ smart ideas to obtain more YouTube followers in 2022 if you’re thinking about overhauling your YouTube channel.
I recently got the opportunity to attend a YouTube fan-fest with a VIP invite (thanks to my amazing contacts), and a brief conversation with them offered some light on how these things function.
Another of my colleagues witnessed a significant increase in his Promote YouTube video subscribers and watchers over the course of two years. Although his figures aren’t particularly impressive, they total more than a million views, which more than justifies his efforts.
Having said that, correctly executing these strategies is crucial.
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Incorporate a watermark into your video
This is a simple YouTube channel hack that you can implement right away. Youtube allows you to apply a watermark that will appear on all of your videos at all times. This gives your audience another opportunity to subscribe to your channel. This is how the watermark appears:
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Set settings for your YouTube account
Another useful hack is to include a subscribe reminder in all of your videos. YouTube, like branding, allows you to select default settings for all future uploads. You can use this tool to request that your viewers subscribe to all of your videos. (See the image below.)
When it comes to posting videos, I can always edit or remove anything. This saves me time and guarantees that my viewers are reminded to subscribe to my channel.
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Add a subscription string to your Channel URL
Another clever technique to increase YouTube subscriptions from individuals who click on your channel link is to do this. You will append “?sub confirmation=1” to your channel link with this trick.
When a user clicks on your link with the SML magic string (?sub confirmation=1), a pop-up appears that allows them to easily subscribe to your YouTube channel. (See the example below.)
This reduces friction and allows users to subscribe to your channel immediately.
You may utilise the YouTube subscription string with tip #2 (above) or whenever you link to a YouTube channel on your blog, social media, or anywhere.
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Thumbnail image on YouTube:
Here’s something that a lot of YouTubers agree on.
Instead of having a random thumbnail be generated, create a bespoke video thumbnail for each movie. This is only logical.
Increasing the CTR of your YouTube videos by using annotations and related photos as custom thumbnails (click through rate). A unique video thumbnail with a minor annotation will inform your viewers about the content of your video.
At the moment, YouTube provides thumbnails at three intervals: 1/4th, 1/2, and 3/4th. Choose the one that best represents the topic of your video.
YouTube thumbnails are important for attracting new subscribers to your channel, and if you aren’t creating eye-catching thumbnails, you’re missing out.
The default thumbnail size for YouTube is 1280 x 720 pixels.
You can use a programme such as:
Thumbscrew (DIY)
to make beautiful YouTube thumbnails They provide pre-made templates so you can quickly build eye-catching thumbnails:
The first step in starting your YouTube career is to figure out what your channel will be about.
The framework of the videos must then be planned
Decide what you enjoy making and work on honing your talents in that area. Do not copy popular YouTube channels. For YouTube success, it’s more vital to do what you enjoy (and in life).
If you compose a script, your videos will perform better since scripts help you organise your videos and keep you on target. You’ll be able to stay on track without deviating from the script if you stick to it. This script will also guarantee a smooth sequence of events, resulting in a well-focused video.
In your video script, include as many details as possible:
- The exact words you intend to utter.
- In the video, you will take the following actions.
- The most important points to remember.
- Any calls to action that are required (click on this link, subscribe to my channel, etc.)
Also, determine your target audience and tailor your script to their comprehension.
Are they computer savvy?
Are they English native speakers?
Are they intelligent or stupid?
What is their level of knowledge in comparison to yours? Do they want something entertaining or educational?
Determine your target audience and use relevant terminology.
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Create content that is highly engaging (obviously)
It should go without saying, but you must produce compelling, instructive, and amusing content. Ensure that it remains that way for the duration of the video. You’ll lose a lot of viewers if you lose the hook in the middle.
Content that is either amusing or informational is the most effective. The most effective material is that which is both amusing and educational. This is true for any type of content marketing, but videos that both inform and entertain are typically the most successful.
You should upload a mixture of burst and evergreen movies in particular. For a little time, burst videos will be all the rage, bringing you immediate hits, but they will fade away as time passes.
Evergreen videos are those that will receive archival views and will be relevant indefinitely. If at all possible, aim to develop material that is primarily evergreen.
If you’re afraid about being caught on camera, try making ‘Screencasts.’ Screencasts can still be amusing and informative.
Whatever you do, make sure your films are highly entertaining and valuable to your viewers before hitting the publish button.
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Increase the frequency of your uploads
This is easier said than done, yet its validity cannot be denied. The major reason people subscribe to a channel is because they enjoy the publisher’s content and want to see more of it.
Subscribers on YouTube dislike channels that don’t post new video on a regular basis. Consumers, especially in today’s digital age, want more and more entertainment. You must be able to meet the demands of your subscribers.
The key to building a long-term relationship with your subscribers is consistency.
Release your films on a regular, systematic, and timely basis. Make an effort to post one video per week… or at least one or two per month.
Keep to your timetable and do not upload movies outside of it. This will be detrimental to your reputation. It’s like watching your favourite TV show; new episodes are released on a regular basis. As a viewer, this regularity keeps you interested.
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Make YouTube titles more clickable
The most significant part of YouTube success is being recognisable.
Giving your videos unusual names is a wonderful way to do this. You’ll attract a large number of viewers to your channel just because they’re curious.
Having unique titles can help your channel obtain the views it requires to profit from the social proof factor.
However, if you want to acquire the most views, you’ll need to dig into the SEO side of YouTube marketing.
Here are some suggestions for increasing the reach of your YouTube titles:
- In the title, include the keyword. This used to have a bigger impact on SEO, but it still has a big impact on video. Because Google bots don’t read blog posts the same way they read videos, placing the term in the title will let them know what your movie is about.
- Use Google Adwords to figure out what people are looking for online. Try to target videos that have a good mix of high volume and low competition.
- Make the title as short as possible. Google reduces the video’s length to 66 characters and puts ‘YouTube |’ before the video (taking an extra 10 characters). Your ideal video title should be under 50 characters long.
- Make your title informative. Give the audience a sneak peak at the content of the video.
- Make your title interesting. As I previously stated, a unique title will get more people to click. The higher you rank, the more clicks you have.
- In the title, avoid using the term “video.” This will merely take up space and will have no effect on your YouTube search engine ranking (though it may have an effect on normal search engines).
In short, learn how to develop titles that are engaging, relevant, and optimised.
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Take advantage of channel modification options
If you want people to trust your brand on YouTube, you need to take use of the customisation choices available.
Make yourself look professional, and your audience will respect and trust you.
Use comparable branding aspects for your YouTube channel if you already have a blog with a following. This will help you to stand out across all platforms.
Having custom YouTube channel art that is well-crafted will help you establish yourself as a brand.
Use a custom backdrop header that incorporates some of your blog’s design components.
To complete your channel changes, make use of the YouTube channel bio and custom URL. Keep your bio brief and concise. For a more extensive bio, you may always link to your blog’s URL in the video description.
Here’s the ideal YouTube channel cover size: 2560 x 1440 pixels
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Create a captivating channel trailer
YouTube has a nice tool called channel trailers that allows you to have a video play automatically when you open a YouTube channel.
To keep viewers engaged, you must diligently work on and consistently update your channel trailer.
This is the time when you must grab your audience’s attention in a matter of seconds. Between 30 and 60 seconds is the ideal length for a channel trailer.
You’ll need to explain why your potential subscribers should stick with your channel and what you have to offer them in this section.
Check the viewer retention rates in your YouTube Channel Reports to see if a boring or long channel trailer is killing off potential subscribers.
Adjust it till it’s just right.
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Make use of the appropriate tools
There are numerous useful tools available. Using the proper tools will help you raise your organic audience, from tools to help you develop videos to tools to help you advertise your videos.
And the more organic views you have, the more potential subscribers you’ll be able to attract.
I’ve been using TubeBuddy for a while now and would suggest it to anyone interested in YouTube marketing.
There are numerous useful tools available. Using the proper tools will help you raise your organic audience, from tools to help you develop videos to tools to help you advertise your videos.
And the more organic views you have, the more potential subscribers you’ll be able to attract.
I’ve been using TubeBuddy for a while now and would suggest it to anyone interested in YouTube marketing.
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Make your YouTube channel easy to find
If you have an official website, you should use it to link to it on YouTube.
This is logical, and there’s no reason why you shouldn’t do it.
When you send your most curious visitors to your website, you may capitalise on the work you put into gaining viewers to your YouTube channel. Furthermore, your YouTube channel will be certified as an accurate representation of your brand.
Add your website/blog URL to your YouTube channel under the channel settings tab.
You could also include the URL to your website/blog in the channel description.
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Make longer videos (10 minutes or more) available
Although YouTube has a lot of thorough, in-depth reviews and other long content, the videos that convert the best are those that are longer than 10 minutes.
Shorter videos used to perform well, but as YouTube has grown in popularity, lengthier films are now ranking higher.
According to Comscore, the average length of most YouTube videos was roughly 4.4 minutes in January 2014. This is the magic number for content creators who are just getting started.
Follow this number till you gain a following
Once you’ve built up a following, you can play around with video duration to see how your audience reacts.
Keep it short, educational, and engaging, and don’t go over 10 minutes.
This isn’t a hard and fast rule; if your video can be completed in under five minutes, go ahead and do it.
It’s a difficult task, but it’ll be well worth your time.
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Include an intro and outro from YouTube
Your YouTube intro and outro will help you brand your video while also making it more enjoyable.
An opening and outro will help your video stand out and give it a professional feel. It’s like a TV show’s opening theme music.
Furthermore, an appealing opening helps keep your viewers’ attention throughout the video.
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Be harsh with your video editing
Thomas Hawk, a well-known photographer, claims that he has ten rejected photos for every photograph he publishes. Any form of editing is the same way.
Edit your YouTube videos meticulously to ensure that only the finest ones are published.
If you rush through your schedule and publish hastily, you will only harm yourself and your brand as a whole. While filming a video, make numerous recordings to ensure that only the best sections are chosen.
How To Edit A YouTube Video
Here are the proper YouTube dimensions for different quality levels:
- 3840 x 2160 pixels in 2160p (4K)
- 2560 x 1440 pixels in 1440p (2K)
- 1920 x 1080 pixels in 1080p (HD)
- 1280 x 720 pixels (720p HD)
- 854 × 480 pixels – 480p
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Make your video descriptions more optimised
Returning to YouTube videos’ SEO, the video description should not be overlooked.
Not only will the description help search engines find your films, but it will also provide potential viewers a sense of what your video is about.
But don’t go overboard. It’s pointless to have a long description because only the first few words of your description appear when the video first loads.
Use your keyword in the description, just as you did in the title, but don’t go overboard. Don’t imagine that by repeating your term 17 times, you’re outsmarting the search engine. This will actually decrease your chances of appearing in searches.
Keep things simple and genuine.
Hint: In your video description, include a link to a “squeeze page.”
Use the Google Keyword Planner to get keyword suggestions for your YouTube videos. Include all of those keywords in your videos. This will increase your visibility in the Google and YouTube search engines.
Overusing keywords will not help (in fact, it will hinder) your rankings, but a few well-researched and well-placed keywords can work miracles.
A low video count isn’t always due to poor content; it could be be due to poor discoverability.
Metadata is an important factor in getting your movies to appear in search results. You can get some ideas by looking at some high-converting videos and seeing what meta tags they use. However, copying and pasting meta tags will not aid your cause.
Here’s a video tutorial to assist you:
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Make a strong finish to your videos
Whatever your videos are about, make sure to end them on a good note.
Make sure your films end in a memorable way, just like the final dialogue before the curtain falls.
Request a subscription from your viewers and ask if they enjoyed the video. Encourage them to visit your website. Give them your contact information.
Whatever you do, keep in mind:
The answer will always be no if you never ask.
End your videos on a confident note, and thank your viewers for watching.
Across all of your films, create a tail slate or a brand-like outro with a standard banner and “subscribe” annotations.
Keep your viewers wanting more by ending your films with a smile.
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Consider teaming up with other YouTubers
Collaboration on YouTube has grown increasingly popular among top video creators recently.
Why?
Because working together benefits everyone.
It will be beneficial to you, your collaborators, and the viewers.
The creative process is a collaborative one, and viewing other YouTubers as competition will only stifle your growth, making you envious of others’ achievements.
Reach out to other users in your field who are similar to you and invite them to collaborate on something fun.
You’ll be able to reach a new audience, your colleague will be able to reach a new audience, and your viewers will appreciate all of the added value.
It’s a win-win-win situation.
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Interact with your devoted following
This ethereal thread of connecting and communicating with others is the foundation of social media.
It all comes down to how much you care.
Your supporters will care about you if they know you care about them.
In the comments section of your videos, interact with your audience and listen to their demands. True, you may face some pushback and outrage in the comments section, but handle it gracefully and listen to your dedicated fan base.
Respond to comments left on your videos and keep your audience feeling engaged. This will foster trust, and kids will value your concern for them.
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Cross-platform marketing is a must
Being visible and active on numerous social platforms is a requirement for being alive in this age of social media.
Being discoverable is essential if you want to create a brand. You must be active on a number of popular social media channels.
You should at the very least have a Facebook, Twitter, and Google Plus profile. However, you may always use other platforms such as Pinterest, Instagram, SnapChat, and others…
If managing many social media networks sounds like a logistical headache, an auto-scheduling programme like SocialPilot can help you remain on track.
You may also use Facebook Ads and Google Ads to promote yourself on the internet (I recommend starting with Facebook Ads first).
This is how brands become successful.
You establish oneself as an omniscient presence by being visible in multiple places across the internet.
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Consider video challenges and giveaways
Who doesn’t enjoy freebies?
In exchange for all of their attention on your YouTube channel, give your fans something.
A free YouTube giveaway or video contest will reward your existing subscribers while also attracting new ones.
You are free to give away whatever you want:
A new technological device.
T-shirt with a logo.
A monthly hosting fee.
A new car…!
Whatever it is, your audience will be ecstatic to have the opportunity to obtain anything for nothing, and they will tell all of their friends about it (especially if the prize is really good). This isn’t just free advertising; it’s also free viral advertising.
Many YouTube broadcasters demand visitors to follow all of their social media profiles in order to win a contest. This is the technique I recommend.
If the item you’re giving away is linked to your specialty, that’s ideal, but even if it isn’t, your audience will appreciate getting anything for free.
