Are you here to learn some awesome tips to grow your small business on Instagram? Then, you are in the right place.
In this article, we will discuss some best tactics to grow on Instagram. These tactics are 100% tried and tested which you can apply.
So, let’s learn some of them.
1. Have a Clear Communication
Set up your Instagram profile properly. Use a clear profile image, make sure your Instagram handle instantly conveys what you do, and don’t forget to include your website URL!
Now, write an appealing bio. Have a clear aim to show a little personality rather than being too bland and corporate. Then try to mix in a few key phrases that could help anyone looking for the kinds of product or service you offer.
2. Make Beautiful Instagram Posts
It’s super important to make beautiful Instagram posts. For this, you can buy Instagram Post Templates to beautify your Instagram feed.
Your Instagram look should be your first priority because you have already heard that the first impression is the last impression.
I have seen many Instagram users that if they have a great profile, their chances of getting followers to increase.
3. Get More active on Instagram
If you are liking posts randomly then it isn’t likely to achieve a great deal. But if you do proper research, you can make likes work really well for your business.
Have a look at what your competitors are up to on Instagram and more importantly, check out who is commenting on their posts. They may be probably your target market. So, it does make sense to engage with and follow them.
This is the proper way, you’ll start to build an audience that is actively interested in what your business has to offer.
Hashtags are a great way to get traction and help people navigate through millions of posts to find what’s relevant or of interest to them. Many types of research have shown that using 11+ hashtags is good, but please don’t use beyond that as too many looks a bit spammy, and less is more definitely applies here.
It is completely worth analysing successful Instagram accounts, especially competitors that have a lot of attraction. You can learn from how they are using hashtags and emulate/adapt what they are doing for your own purposes. Ensure the hashtags you choose are relevant for your business and the audience you are trying to reach.
You may not get it right right away, but if you can find hashtags that are both popular and pertinent to your business, you’ll get instant access to an engaged audience. Use hashtags have seen virtual forums growing up around them – niche communities that will be interested in you.
If you want to grow your small business on Instagram then put them at the end of your post keeps things tidy. It is better to keep your post clean and post them immediately into the first comment instead.
6. Make People Search easily
Save usual hashtags for your business on your smartphone using the standard notes app, most smartphones have one. You can use some SEO techniques to grow.
It makes it so much comfortable to prepare your hashtags and post them easily and consistently every time.
It is very useful if you add your brand name as one of the hashtags. Always aim to use 5-8 core hashtags that describe your business and use them every time.
8. Caption your images and videos
Captions can make your Instagram Post more appealing. By this strategy, you can grow your small business on Instagram.
Your every post should be relevant to your business, and you need to find ways of adding value to your posts. So try to think about what comment you can add that will encourage people to like and repost it. Your Growth can happen incredibly quickly if your followers feel they have something to gain from following your account.
9. Quality of your Instagram is important
Ensure your pictures look amazing. Have the confidence to edit them, dismiss anything that looks poor or is blurred from camera shake. Make sure to keep things simple and shoot directly from your smartphone.
You can also use different Instagram templates to grow your page.
10. Use different layouts and angles
The Instagram Layout app or grid maker is really good for creating interesting montages, especially if you want to post a sequence of images or show a step-by-step guide. You can Canva which is a great free tool that you can use to create your own cool Instagram Stories.
11. Use links and landing pages in bio
If you are using your Instagram posts to encourage followers to do something in their life, whether that is to read your latest blog post, discover your new ebook, enter a competition or sign up to your email newsletter.
Whatever you are doing, it doesn’t matter just make sure you have an appropriate landing page on your website that will encourage them to complete the action.
There is a restriction of posting only one link in your bio. You can check out Linktree, a tool you can use to create one bio link that will then send your followers wherever you want them to go.
Your growth on Instagram depends to an extent on demonstrating that you are engaged with your particular Instagram community. It’s a good habit if you’re tagging business associates, relevant membership organisations, industry associations or accounts you want to nurture.
13. Ask for a response from your followers
Instagram is a type of two-way dialogue, so ask your followers to respond to your posts. You, of course, then need to respond to any comments. It’s all about an active engagement, not just having a massive following to grow your small business on Instagram.
14. Find Influencers on Instagram
Influencers marketing are a great way to promote your brand. By collaborating with Influencers you can increase your brand awareness.
15. Schedule your posts
You can schedule your posts in advance as well. Use some scheduling tools like Later, Hootsuite, Plannable, Facebook Creative Studio and many more.
16. Track what’s working
Google Analytics is an amazing tool that will show what traffic and conversion you’re getting from Instagram. If you already have an Instagram Business Account you have the added bonus of Instagram Insights, which shows how effective your posts are.
17. Instagram advertising increase your visibility
Use Instagram advertising which is working really well for businesses. It doesn’t matter how tight your marketing budget may be, it’s well worth dipping your toe and seeing what traction you can gain for your business.
There are four different formats to choose from – from a simple single image to a 60-second video – and with a choice of banners for your call to action, it couldn’t be easier to start advertising.
18. Have an Instagram image feed on your website
You can embed them, don’t just link to them. So, now you have a way of growing your Instagram following directly from your website, but don’t be tempted to do it with all of your Instagram images – create a taster!
19. Engaging with followers
You always get out what you put in efforts. If you want people to engage with your content, engage with theirs, too. This is the main reason for the popularity of social media, after all.
It’s a good time to engage with other users when…someone comments on your post asking a question or sharing feedback, you’re tagged in a post when your brand- or campaign-specific hashtag is used.
the way how you engage with other users contributes to your brand’s voice. So, be consistent and be appropriate. If things not going good, continue the discussion privately in your direct messages or via email.
Creating UGC content and publishing high-impact Instagram posts day in and day out is no easy task. But there is a proper strategy you can use that gives you access to excellent, authentic content without the time and effort.
If you are using user-generated content is a great way to involve your customers and build a sense of community on Instagram.
This is very simple: your customers publish a high-quality image relevant to your brand, and you use an app like Repost to re-share their image to your business’s profile.
You must have a clear credit for the original poster by tagging their username in your caption. You might also like to inform the original poster that you’ve shared their post.
21. Highlight Stories
Use Instagram Highlight Stories on Instagram profile. But we left something out: Stories highlights, stories disappear after 24 hours – unless you add them to your highlights. Now, then, they’ll stick around indefinitely.
Your highlight stories appear directly below your bio, so it’s important the covers are appealing and on-brand.
Use Instagram highlights to answer frequently asked questions, showcase a product range, or detail an important update to your services.
So, hope this article would help you to learn the ideas to grow your small business on Instagram.
