Digital Marketing is a game of strategy and the best one adapts to changing environments. The last two years changed the way the entire world works and the landscape of Digital Marketing. As we step into the post-pandemic world, here are some tips that we learned which are going to help in long-term Digital Marketing success.
Tips for Digital Marketing Success:
I’m providing you with a synopsis so that you can jump into any strategy. A quick suggestion — it is never wrong to seek help when you need it. Yes, I’m talking about hiring a Digital Marketing Company that can help you.
- Optimize for Mobile Usage
- Email Campaigns
- Visual Content
1) Optimize for Mobile Usage
With the advent of smartphones came the big revolution. Today the number of smartphone screens is higher than the number of computer screens. People more to computers have access to smartphones because they are cheaper. This opened up the market and gave access to a lot of customers online.
But, there is a catch. If you want to reach mobile users, you should optimize your platforms for mobile usage. If not, it is not going to be a pleasant experience for the users and the retention of customers will be low. Google conducted research that states ‘46% of users won’t buy from a brand again if they had an interruptive mobile experience’.
For example, let’s take ahref’s Page Speed Insights results,
Their website performance for desktop is 94, while for mobile it is 40. To be honest, Ahrefs isn’t the best example since it is primarily focused on desktop usage. But, a big difference in performance is going to affect your customer base and experience.
Optimizing your website for mobile might require assistance from experienced developers. If you don’t have an in-house team, hire a web development company that can help you with the process.
2) Email Campaigns
I don’t know why, but for some reason, experts started believing that email marketing doesn’t work anymore. Big and smart organizations still run email campaigns, but they don’t put as much effort into it as they should.
But, this is not the truth. Email campaigns work well. They are one of the best ways to reach out to your customers, remarket products and provide value to them.
Marketing is very effective when you personalize it. And Email marketing is one of the best ways to personalize your marketing efforts. With Email marketing, it is usually the users who choose you and subscribe. So, this makes it more effective. Customers do like compliments. Use your email marketing strategy to personalize messages and wishes to customers. This, in turn, will improve customer retention and satisfaction.
3) Visual Content
It comes as no surprise that video content is taking every aspect of marketing by storm. The majority prefers to consume video-based content rather than the traditional mediums. It is just like how most people prefer watching movies or series to reading books.
If you haven’t added video content to your digital strategy, then it is high time that you did. More than 90% of marketers have agreed that adding videos improves their KPI. Videos increase the engagement and click-through rate drastically.
With videos, the possibility of getting shared and noticed is higher. You can also personalize your videos based on your target audience. One factor that nags small organizations is the cost of making professional videos. If you’re not looking for too much perfection, you can shoot your video content with your smartphones (which, by the way, has great camera quality these days) or hire a digital marketing firm to do it for you.
Another buzzword of this decade is influencer marketing. Some invested in it and reported the returns are not that great. But, reaching out to the right influencers based on your target audience can help you meet your business goals. Reaching out to an athlete to endorse your bookshop isn’t going to work.
And when we talk about influencer marketing it is not just about the influencers with millions of followers. Micro-influencers play a pivotal role. Micro-influencers are people with follower counts between 5000 to 30000. (the numbers vary with different sites. But 5000 to 30000 is a decent number)
So, why do these micro-influencers matter the most? When you take a big influencer or celebrity, for example, take Ronaldo, would have a high count of followers. But the audiences are not targeted. Children, Sportsmen, Book Readers, literally everybody follow them.
But, micro-influencers usually are small-time creators with a niche-specific audience. If you take a bookstagrammer or a booktuber, they are going to have audiences who read or write books. So, if you own a bookshop, reaching out to them and promoting your brand is going to bring you valuable business.
In conclusion, while going for influencer marketing choose an influencer who resonates with your target audience. That way your campaign is successful and helps your intended business goals.
5) Good Old SEO
Digital Marketing and Search Engine Optimization go hand in hand with each other. One cannot survive without the other. So, whenever it comes to making an effective digital marketing strategy start working with SEO at the top. Most of the companies, these days have an SEO strategy in place. However, that is not enough. It is important to stay updated with the latest SEO trends and update your web platform accordingly.
Digital marketing is less about the strategy and the tools and more about empathy. The empathy to look at things from target customers’ shoes. The empathy to look understand them and respect them by providing value. If you want to sell a product so badly, you might not sell it at all. Digital Marketing is not about selling your products/ services. It is a way of running a business by providing. Ask any expert Digital Marketing company, they would concur.