Minimum viable product (MVP) has maximum advantages in development. It saves cost and allows entrepreneurs to testify their idea in the market. To gain success in the competitive environment, startups want their product to reach the market quickly and attract customers before competitors. It can be achieved via the MVP approach.
What is MVP?
MVP application development is a process in which one develops the most basic version of an app and deploys it on the consumer side. In other words, you can say that it is a trailer of a full movie. You introduce the first working version of the product with core features to see how the audience reacts and collect data from their feedback. It does not require much resources and investment as you are working with the primary product functionality. After user acceptance, you start iterating your product gradually.
Why Use an MVP?
MVP supports companies in several ways. At the grassroots level, MVPs help companies see if their ideas attract people. MVPs help attract early adopters, who provide answers that will help them develop future products. MVPs can generate revenue if the audience wishes to purchase a product or service.
MVP Philosophy
The MVP development concept is based on the lean startup methodology. It minimizes the time and effort required in the development cycle and focuses on verifying business model feasibility.
How to Analyze Minimum Viable Offer Outcomes?
You have built and released MVP products to the market. Now, how to determine the results to move ahead?
A general rule is that three to five percent of people end up purchasing the product after watching the offer. If it happens, then you are on the right track.
Myths Related to MVP
Myth # 1
Many startups misinterpret the MVP development approach and invest effort and resources for a half-cooked dish. To correct that, MVP is not about the product; it is about the art of crafting the best possible solution to tackle the identified problem.
Myth # 2
Some think to develop MVP fully functional. According to them, introducing many features will apart them from the competitors. The correct version of this is sticking with the core functionality and testify it.
Myth # 3
As minimum viable product includes basic functionalities, businesses compromise on quality to make the development process faster. Do not do this. Develop a functional and standard product, even though it includes only one feature.
Some Popular Inspiring Examples of MVP
Dropbox
Started with the video, explaining the product which the company was looking to launch. They wanted to verify if such a syncing file system is in users’ interest. They had not taken any risk by building hardware and developing an application. They showed and pretended that the app is already developed and will launch soon in the market. The public responded very positively, which led the company to bring the idea into practice.
Uber
Uber was not the same as we see it now. To get the start, Uber launched their services in San Francisco to connect drivers with iPhone users. It was adequate to accomplish their primary goal; offering ride-hailing service at an affordable price. Now we know where Uber stands; because of the right MVP approach.
Amazon
Many people recognize Amazon’s inception as an online bookstore. The story is something like; Jeff Bezos used to purchase books from retailers to ship to customers every time his digital store received the order. By analyzing the potential, he kept on adding new products to the online store, acquired a warehouse, and became the world’s biggest online retailing website. Today, from A to Z, you can buy anything from them. From needle to electrical appliances, you can order anything from them without any hassles.
6 MVP Examples for You to Start a Digital Business
1. Landing Page
The landing page is one of the famous and useful MVP approaches. Under this approach, a singular page is expressed with a marketing purpose. Such pages appear in the search result where visitors click and receive details over your offered product or service. When they show their interest in the offering, you get a clear green signal and direction to take a further step.
Buffer is an excellent example of a landing page that anyone takes as a great reference to start.
2. Demo Videos
The Dropbox example is worth noticing here. Using an explanatory video illustration to propose and explain product features is a reliable and effective way to gain users’ attention. It becomes crucial when you have something extraordinary to offer, which requires lots of effort and resources to develop, but you need to know the user acceptance criteria first before digging into the development process.
3. Concierge
You can identify customers who prefer to check out the subscription service that sends them a tailored product selection via concierge MVP. You can begin to select products for each individual manually. If the idea appears to be successful, you can start with the application development process, which analyzes user response and select product to send them.
4. Piecemeal MVP
The piecemeal MVP idea is to use tools already existing in your project. It allows capturing the essential ingredients and fusing them to provide a new user experience and features. The finest example of a piecemeal MVP is Groupon. It consists of promotional offers and deals from local shops, restaurants, marts, etc.
When it comes to collaboration and collaboration with other projects, the only problem to be understood in this collaboration is to promote the initial MVP as much as possible.
5. Software Prototype
A well-known example of an MVP product development that can be implemented is a software product summary of developing software. It is usually an incomplete introduction and an initial stage of application development.
Of the many MVP alternatives you can try, this is the most popular. It is because the original was made with its original function and is shown to its customers as follows.
If you like the product, the developer gets the point of the idea that needs to be addressed. However, unique details must be specified to be eligible for use. It includes if you already have a budget and an audience.
6. Wizard of Oz
This small product model that is being implemented shows that the project seems to work correctly from the outside while everything inside is controlled manually. The model is also known as “Flintstone minimum viable products” or “Manual-first MVPs.”
Zappos is an example of the best MVP in this genre. Nick Swinmurn’s idea was to see if people could buy shoes without trying them on. He took photos in the store and posted them online. Users actually bought it. Most recently, Zappos is a multimillion-dollar company.
Conclusion
The MVP is very important to test the market trend of a new product. MVPs help companies develop work plans based on ideas and help them understand customer needs. The stories and examples of MVPs mentioned above demonstrate their importance and how using them effectively can lead to the formation of a successful business.
You can update the final product and expect it to be marketable. Alternatively, you can create an MVP to optimize your product’s demand in the market, avoid mistakes, review consumer behavior, and identify customer preferences.
Lastly, if you have any inspiring idea to hop the top and interested in developing MVP, visit Cubix to chase the race.
