Keyword Research

Good, thorough keyword research is the hidden driving force behind well-positioned websites, articles and more. Keyword research should be done regularly as part of your content marketing and SEO strategy, and you should always perform this research before writing any content that represents your brand.

Why should I do keyword research?

If you’re new to the world of digital marketing, you may be thinking, “Why do I need to do keyword research?” you may be thinking. But marketing professionals know that it’s an essential part of life. Incorporating keyword research into your content will help you rank better in search engines and drive more traffic to your website.

Benefits of Targeted Audience

  1. Writing content without structure and ranking goals is useless for search engines and SEO. Keyword research will tell you what searches are most likely to rank well, what your competitors are doing and what your ideal target audience is looking for. Your content needs to benefit your target audience, so plan with their perspective in mind.
  2. This means adding value to their search by researching keywords that will help you reach your ideal audience, give them what they want, and get what you want in return.

How to find Effective Keywords

1.Mind Map

  • When you start your keyword research, you need to create a mind map that focuses on the topic you are going to write about. We then recommend that you start with short, industry-related but non-specific keywords. Three or four of these words should be enough. Then look for more specific intermediate keywords. In other words, look for slightly more specific keywords, perhaps based on the location or sub-genre of your proposal, in three or four word phrases. Do the same for each of the shorter branches. Finally, dig deeper into the keywords and create long tail keywords – specific questions and keywords that relate to what you do and what you sell.
  • If you want to see a good example of the types of keywords you can use, read this blog post on choosing the right keywords.
  • Once you have a plan in place, it’s time to choose a set of keywords and have the tools to do your research. At Digital Marketing Services, we suggest you start with a list of the most important ones and research them. And don’t forget to mix up your forms!

2.Using online tools

  • Online digital marketing tools such as SEMRush, Ubersuggest, and Ahrefs have built-in keyword research tools. You can use these tools to determine the difficulty, volume, trend and CPC of your keywords. To use these tools, prepare a research map and start typing in your most important keywords. Factors such as keyword difficulty and search volume are taken into account.
  • As a guide, keywords with a volume of 90 or more should be selected and prioritized. This is because as a small business, it is virtually impossible to rank well for popular words with high complexity.
  • If you think the keywords you marked on your mind map aren’t working, you can always go back to your planning sheet and create new keywords or try other words that weren’t prioritized before. These tools also allow you to see how your competitors are ranking for your keywords, so this great digital marketing software can help you stand out.

3.Create keyword-rich content

  • After using a digital marketing keyword research tool, you need to select actionable keywords within your capabilities and resources to use in your content.
  • When you start writing your content, remember that it should be tailored to your human audience and their intent. If you need help writing for your users’ search intent, check out our guide here.
  • When writing your text, try to insert keywords where they make sense. Don’t just insert them, use them based on what you want to say. If you find that the words don’t match what you’ve written, you may want to use the mind maps and digital marketing tools mentioned above.


Have you ever heard of keyword stuffing in digital marketing? If you’re new to content marketing or SEO, you’ll probably notice this phrase coming up over and over again. Keyword stuffing is the deliberate inclusion of search terms in your content in order to rank higher without your readers noticing. This is a clever technique to fool the search engines, which can have a long-term negative impact on search engine optimization. There are many online tools that can tell you if a particular website has too high a percentage of keywords. If this is the case, try changing or removing these terms.

Final Words

Thorough keyword research is not difficult. It just takes time and patience to find the right keywords to rank for. Once you have published your material, you can monitor its ranking regularly. Then, if you see a deterioration, update your text and try to get a better ranking.


Roga Benton is a qualified social media expert at Coding The Line, London. She had graduated from the University of Cambridge. She is well experienced in digital marketing services and has an impressive portfolio of serving international clients.


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