Information on 7 Tips For Making Direct Mail Postcards Work For You. Postcard printing is already known to be a cost-effective way to promote your business. Postcards are inexpensive and easy to print, and they can help businesses reach new outlets. Time and time again, businesses have returned to the direct mail approach with postcards as their centerpiece.
If you are considering printing postcards to use for direct mail, then there are some elements that you should consider incorporating into your design. These seemingly small changes can help your postcards to have even better and bigger results.
Color: Direct Mail Postcards
If you want your postcard to attract attention, then it needs to be in color. These days, customers expect promotional items to be done in full color, and anything less is almost guaranteed to go straight into the trash bin. Remember, unless the recipient actually takes the time to read your postcard, your advertising dollars are going to waste.
Gloss: Direct Mail Postcards
While you might already know to go ahead and splurge on the heavier cardstock, you should also consider splurging on a glossy finish as well. Glossy postcards just look more finished and professional than those without the gloss, and the shiny exterior is sure to help your postcard attract more attention.
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Pictures of the Product
Having a picture of the beach is great if you are selling beach umbrellas. For other types of businesses, however, you should use the picture part of the postcard as a way to further cement your product into the customer’s mind. Consider using action shots that demonstrate how your product or service will help improve the lives of the readers.
Coupons and Sales: Direct Mail Postcards
Everyone loves a good deal. One way to make sure that your postcard printing dollars stretch even further is to include a special coupon or other sales promotion that is only received if they return the postcard. Not only does this encourage the reader not to throw your postcard away, but it also gives them a call to action.
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Testimonials
Skeptics of your products or services will want to know what your business can really do for them. By including customer testimonials on your postcard, you can demonstrate how your business has helped real people just like them improve their lives. Combine this with some form of money back guarantee, and you will find that the consumer will have even more trust in your company. Do you know about RAJSSP: Rajasthan Social Security Pension Scheme click on the link to know this scheme.
Have the Customer Follow Up
If you are seeing an increase in business from your postcard but not an increase in sales, then it might be time to talk to the customers more closely. Find out if there is additional information that you can offer them. Or, use the postcards as a survey to have customers answer a few simple questions about your services to see what they like and what they don’t.
Commission a Test Run
Not sure if your postcard printing will be as effective as you would like? Consider commissioning a small run of a small sample of postcards. You can then see how well the postcard you have designed will work for you. If it works well, then you can go ahead and commission the full run. If it does not give you the results that you expected, you can go back and tweak the design.
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