Today, there are 2.05 billion digital buyers, and e-commerce sales account for 11.2 percent of all business sales. Despite this, only 42% of small businesses have mobile apps and are successful in the industry.
If your company has a functional website, that’s great, but you can’t deny that it’s not enough to realize a business vision. For customers, you need to come up with something unique.
Mobile applications are no longer a luxury for a business in the digital age but rather a necessity. Companies can now target customers and from any location to better understand their needs and expectations.
Customers also benefit from the convenience of getting anything they want with just a few clicks—the two-way communication aids in the development of more robust business and customer relationships.
Let’s look at some exciting ecommerce statistics provided by Statista to shed more light on the benefits of mobile applications for businesses.
- In the United States, shoppers prefer to use their mobile phones to compare prices in stores.
- During online purchases, more than 35% of customers in the United States opt for mobile shopping.
- In 2021, online mobile shopping will account for 73 percent of all sales (dab to be exact).
- Only ten percent of customers generate more than half of the revenue generated by developed eCommerce app.
Consider the advantages of a mobile app over a website.
If the above statistics surprised you, you might be wondering why people prefer mobile apps to a fully functional website. Don’t worry, because we will talk about the incredible advantages of a mobile app over a website. How can you target a specific audience while also generating revenue?
Let’s get started;
Top 7 Advantages of Mobile App Over Website
1. Increase Brand Awareness
People spend most of their time on their phones, whether they’re shopping online or using social media apps. As a result, influential brands take advantage of their customers’ preferences and shift their physical stores to online shopping.
The trend is now moving forward, and the tech-savvy want everything on their phones. As a result, faster and more user-friendly mobile apps are an excellent way to reach and expand business reach. Mobile applications on the user’s phone also encourage them to shop in their spare time rather than constantly searching for something new on a desktop.
In a nutshell, a mobile app allows you to remain in the user’s phone and mind at all times.
2. Improve Marketing Communication
Because the mobile app connects you with customers 24 hours a day, you’ll have more opportunities to interact with them, provide information, and assist them with their purchases. These simple steps increase the number of users who interact with your business, which impacts your profit margin.
As a result, it has become necessary for every business to adopt this strategy. If you’re worried about your budget, you can use an app cost calculator to figure out how much money you’ll need to set aside.
The power of mobile phone apps is not limited to customer and brand interaction; you can also provide customers with various deals, discounts, and coupons to increase sales.
3. Improved Customer Service
Customers who are on the cutting edge always expect something new and better from businesses. So, if you only use your website as a way for customers to connect with your brand, you will not be successful in the long run. They want something simple to use that incorporates machine learning, artificial intelligence, augmented reality, and virtual reality. These tools are also beneficial to businesses, as they provide information on:
- What do your clients enjoy?
- When do they usually go shopping?
- How much money do they have to spend on shopping?
These questions may appear to be generic, but they have the potential to boost your sales. All you have to do now is concentrate on the essentials and optimize your mobile apps.
4. Improved Visitor Interaction
Why not take advantage of the fact that you can use your customers’ devices to improve their experience? Today’s mobile features such as GPS, camera, microphone, and many others aid in customer navigation and engagement. Let’s take a look at a few of them:
Camera: Your customers can use their mobile phone camera not only for after-shopping photos but also before they go shopping. The most recent shopping apps display results based on the user’s chosen images. It facilitates shopping. After shopping, many websites allow users to upload pictures to a business’s social media accounts via an app.
GPS: Instead of entering the address information, GPS can be used to track customer location and assist in using geotags. It saves time and eliminates the hassle of manually entering shopping information.
Microphone: These are helpful assistants for users, allowing them to have a more verbalized shopping experience.
5. Higher Conversion Rate as Compared to Web
The advantage of mobile apps is that they have a higher conversion rate, which is the only thing that matters in business and contributes directly to revenue. So, if you’re still wondering why you should use a mobile app, the answer is simple: “better conversion rate.” Let’s take a look at some more reasons to use a mobile business app:
- Push notifications, for example, are an invaluable aid in increasing conversion rates.
- Customers are encouraged to place repeat orders because the app saves all their information, including payment and shipping information.
- To place orders, users can use cameras in mobile apps.
- Users appreciate the convenience of a one-step checkout process with an integrated mobile wallet.
Even though these features appear to be fantastic, you are still on a budget. Examine the costs of developing a marketplace app. On the budget, you will receive excellent suggestions.
6. Increase the Value of the Average Order
It’s difficult to say what motivates customers to shop from your mobile business app, but here are some common elements that enhance the user experience:
One-click order:Users do not want to have to go through multiple clicks to get to the checkout process. As a result, a simple mobile app layout aids in quick purchasing.
Push Notification: Customers adore special discounts, deals, vouchers, and coupons that help them save money on their purchases. Push notifications serve as a reminder for them to check out and buy what’s new.
Easy payment: With mobile apps, you can provide customers with various payment options, including plastic cards, mobile payments, and cash on delivery.
7. Reduce the Number of Abandoned Shopping Carts
You won’t believe it if I tell you that the cart abandonment rate for mobile apps is only 20%, compared to 68 percent for desktop websites and 97 percent for mobile sites. It was only because of the mobile app’s simple checkout process that it provided significant advantages over the website. Users are unaffected by distractions and enjoy the app’s shopping experience.
We all know how difficult it is for businesses to succeed in a rat race of competition.
Still, if the mobile app appears to be promising, why don’t you give it a shot?
However, your app must have a professional appearance and an easy-to-use interface.
For this reason, do not hesitate to hire professional mobile app development companies, as they can be a valuable asset to the success of your company.