The advent of smartphones has transformed the way we do everything, including the way we order food. There has been a rapid growth in demand for food delivery services.
The introduction of the food order and delivery application has modified the whole business pattern and the percentage of potential customers has improved significantly. And as a restaurant owner, going online is the path to follow when it comes to expanding your existing customer base and increasing your revenue stream.
Having an online presence makes you visible to customers who otherwise would never have seen an advertisement or heard of your business. Building an online presence is like tapping your clients’ shoulders and telling them everything about your great restaurant.
Thus, an on-demand food delivery solution can increase the revenue of food industries as well as restaurants. It will also assist you to gain a strong base of potential customers.
By embracing new technologies, you do not only simplify your customers’ lives but also ensure that your on-demand food delivery business is able to stand up in the competitive marketplace. Let’s take a look at some of the core benefits of using a delivery management system for your restaurant chain business.
1. Increased Productivity & Reliability
The deployment of an on-demand food delivery system automates your regular ordering processes. It means that, without the distraction of ringing phones, having to take orders and payment info, your staff can focus more on preparing the food than wasting time on phone calls.
Through the online ordering system, customers can place significant orders in advance and set a specific pick-up or delivery time. This enables the restaurant staff to properly prepare important orders in advance.
The online ordering system for restaurants enhances the accuracy as the customer is responsible for placing the order. This way, it shields the restaurant from negative reviews, bad ratings and improves productivity.
2. Simpler to Manage Online Menu
It is very easy and inexpensive to create and maintain an attractive menu that will entice your customers to order from you every time they see it. Not only do you get rid of the printing burden and the printing costs, but you also get a lot of flexibility in modifying the menu whenever you want.
On top of that, you can easily try various placements of your dishes in the menu to see which ones attract diners the most, implement promotions, or advertise in-stock food items with limited shelf availability.
3. Improves Customer-Restaurant Relationship
An on-demand delivery system for Restaurants assists to improve the customer-restaurant relationship by offering an end-to-end Customer Relationship Management (CRM) system.
CRM system offers a comprehensive sales dashboard containing information on new, active, canceled orders, etc. It also includes an order management system that simplifies the entire order process, from order placement to final delivery.
Once the customer orders food, the on-demand food delivery system informs the restaurant staff by SMS or e-mail to process the food order quickly. In addition, This software is also integrated with GPS systems which helps customers to identify the location, delivery time, and real-time updates regarding the delivery.
It also provides smart route optimization through which delivery agents can take the shortest route covering maximum destination points, thereby saving a lot of time, energy, and fuel.
4. Increased Business Growth & Revenue
Convenience is critical in terms of customer service. Your food delivery business needs an online platform to offer ease to your customers. Because restaurant management software provides great convenience and provides an ultimate customer experience by automating the food ordering process.
The user-friendly interface and robust food delivery management system drive a greater number of customers into the restaurant. As such, it naturally improves the potential customer base and business revenue.
5. Greater Reach
There is no comparison of the online food ordering system with the physical method of reaching out to the customers while discussing better reach to the customers. Your restaurant can cater for 100 to 200 people at a time, or even less.
But with online ordering, you can reach thousands of people at a time, and cater to a much larger number without having to spend more on personnel or infrastructure. All you have to do is build an on-demand food delivery system and you’re ready to go!
On-demand food delivery applications expand the customer base and anyone can get their favorite food to their doorstep from other parts of the city. It is very beneficial for those who live on the periphery of cities or remote regions. It eliminates the boundaries of the intended audience.
This allowed restaurants to win more potential customers and earn more income.
6. Build a Customer Database
When your customers place orders through an online ordering service, it creates an opportunity for you to build a customer database. The details such as email id help restaurants to maintain a healthy, consistent connection with their customers.
These databases can then be used to reach out and encourage customers to come back via loyalty programs, email marketing, postal coupons and more.
7. Stay Ahead in the Competition
An online food ordering system will increase the visibility of your restaurant for your customers. As people are looking for a faster and more convenient way to order food, having an online ordering system will make you available at customers’ fingertips. This will help you maintain your competitive lead.
In a Nutshell
The delivery management software is essential for your restaurant, as it attracts enthusiastic customers and reaches a vast range of prospective customers. The efficient online ordering system for restaurants offers real-time tracking, intelligent route optimization, and simplifies all delivery operations, providing a great customer experience.