Excerpts from the following content were used from the official press release by the leading New Jersey interactive agency Rosetta. This is yet another unique way that interactive agencies are using augmented reality to engage consumer experience. To be honest, it felt strange trying to align my tongue to the screen but it was fun trying to then capture the snowflakes for a good cause.
Rosetta announced a breakthrough in augmented reality technology that debuted in the holiday card sent to Rosetta’s clients and friends. The card, which combines motion detection and facial recognition elements, challenges recipients to collect a million digital snowflakes with their tongues, which will in turn, benefit New Orleans youth.
For Rosetta’s holiday card, the agency developed an algorithm that is able to detect, as accurately as possible, when a person’s mouth is open and when his or her tongue is stuck out. According to Rosetta, this is the first time augmented reality technology has been able to distinguish a feature as intricate as a person’s tongue against the background of a human face. Rosetta created the motion detection and facial recognition technologies using flash and combined the elements in a way that allows them to work in sync and form a game.
When a recipient opens the card, he or she can play an interactive game that involves catching falling snowflakes. The game is designed to automatically launch a viewer’s webcam when the player hits “play.” The player is asked to stick out his or her tongue, and the new augmented reality technology tracks the player’s tongue movements with his or her head and shoulder movements. Each time a player’s tongue catches a snowflake on the screen, a point will be added to the automatically updated tally that shows how many snowflakes have been caught by all card recipients.
Good Cause
When one million snowflakes are captured, Rosetta will sponsor a “snow day” for New Orleans children who have never experienced a snow day. The event will take place in a New Orleans’ City Park on February 20th, 2010 and will feature games and activities, food and beverages and an appearance by “Frosty the Snowman.” The festivities will be capped by six inches of “real” snow.
Rosetta emailed the holiday card on December 15th to thousands of clients and friends who are encouraged to pass it along.
Try Out The Holiday Card
Rosetta’s Creative and Customer Experience Team came up with the idea as a fun way to connect the holidays with this interactive game and the charity effort. Also, they worked with teams from each of Rosetta’s offices across the country to develop the game and “snow day” event. Overcoming the technical challenge of mapping and tracking an object as small as a human tongue was achieved through a collaborative effort by Rosetta’s technology team.
“This card represents some of the best of what Rosetta is all about – great creative ideas, cutting-edge technology, a deep understanding of social media, and a commitment to the larger community,” said Chief Creative Officer, Gary Scheiner.
“We came up with this idea, and then our tech guys figured out how to make it work,” added Toni Hess, Partner and Group Creative Director, who spearheaded the initiative. “It uses facial recognition software, which I don’t believe has ever been used like this before.
How Could We Create It?
Applying our good client-focused plan measure, our Designer, Andrew, and QA Assistant slice augmented reality ninja, Adam, explored two tech courses to create our expanded reality card.
Right off the bat, we could make an independent application that would oversee and enliven our card. The Unity game motor and Vuforia (an augmented reality add-on) would have been ideal for this. Adam had utilized both for a customer AR model and enjoyed how hearty they were. We ruled against this course. The cost was high, and we had a cutoff time (Christmas!!). Making, distributing, and supporting specific applications to each store wasn’t attainable.
We would configure, fabricate and transfer our card to a well-known augmented reality stage. Clients can undoubtedly download applications like Aurasma, Augment and Blippar for nothing and interface with content. Utilized by any semblance of the Bank of England, Planet Earth, and Mcdonald’s, they have a decent friendship after! We chose to go with Aurasma, as that would permit us to zero in on the card’s plan and utilize 3D displaying programming to make the augmented reality components.
Christmas cards are typically shown somewhat open and lying on a surface. Thus, utilizing increased reality to make components jump out of the card towards a beneficiary would be incredible! We planned a friendly snowman as we envisioned it is amusing to investigate the 3D model.
Adam utilized Blender (a 3D programming) to vitalize the snowman and added augmented reality components in Aurasma Studio. It was a pleasant mix, as he could fare and view his activities from Blender in Aurasma.
Testing actual models was energizing! It had the ‘goodness’ factor we were after, as watching the frigid scene wake up was quite noteworthy. Be that as it may, we understood adding more customized content could compensate clients who had downloaded the application much more. We shot a unique Christmas message from the whole group, technology innovation added our showreel, and overlaid the video at this point with another augmented reality component.
Whenever we’d printed, marked, and conveyed our pleasant augmented reality cards to Cyber-Duck’s group of customers, providers, and companions. We needed everybody to get in on the activity. We transformed our card plan into a specific microsite with a punchy video! Presently, clients can customize our card, produce a custom URL and offer our expanded reality experience through Facebook, Linked In, and Twitter.
AR Is An Exciting Technology That Can Bring Your Christmas Cards to Life
With this sort of occasion card, you can set aside a critical installment in your connections and show individuals that you consider them. It reminds your clients why they love you by stressing the most astonishing aspects of your image, similar to your imaginative soul or your comical inclination. You can, without much of a stretch, welcome them to proceed with the discussion. Past conveying an ardent occasion message, expanding the truth is ideal for connecting with your clients in Christmas-themed games.
Why Should You Use Augmented Reality?
Expanded the truth is still new and refreshing to a great many people, so you can, without much of a stretch, make a genuine wow impact with straightforward AR applications. Furthermore, because AR is an innately intelligent innovation, it can coordinate your clients from your vacation card to a computerized channel, making it simpler to proceed with the discussion on versatile later. Also, AR enjoys the extraordinary benefit of not being bound to normal actual limits. There is no restriction to the number of words or the design space.
AR has come up in virtually every part of present-day media during the last years, and it is as yet advancing. There will be bunches of new advances and utilization of this innovation without a doubt.
Indeed, a conventional hello card will tell your clients and companions you’re considering them, as well. In any case, with the assistance of AR, you can say considerably more through video narrating, games, 3D models, and social commitment. What’s more, it adds a sort of magic to your card; you have an incredible wow factor.
FAQ Most Frequently Ask Question
What amount of cash is spent on Christmas cards every year?
Last year, Americans spent more than $9 billion on gift vouchers, a full third of yearly gift voucher deals purchased for other people, as per Packaged Facts. You may even score at least one yourself. Another $7 billion in gift voucher deals is from bosses buying cards to provide for their workers.
How might I make a Christmas picture card free of charge?
With Smilebox, it’s not difficult to make Christmas eCards with photographs. Effectively transfer pictures from your telephone, PC, or online media to your free Christmas photograph eCards. Click “Add More Photos,” and adhere to the guidelines on the best way to transfer them to the online Christmas card producer.
What’s the contrast between occasion and occasion?
The occasion, without a S, is a particular thing that by and large alludes to a specific commended experience or day. You say the word affair since it’s a regularly perceived day of festivity. Occasions, with an S, is a plural thing that alludes to a particular range of commended time that is regularly socially perceived.
What hello cards sell the most?
The top-selling regular card is the birthday card which represents over a portion of the absolute sold. Is trailed by wedding and commemoration, recovery and compassion, and kinship and consolation cards. Top-selling occasional cards are Christmas and occasions cards.
When would it be advisable for me to arrange occasion cards?
Assuming you need to sidestep the expense of surge delivery and potential deferrals, request your custom Christmas cards before Thanks for giving all rolls around.
