New York City is bustling with influencer marketing agencies and there are plenty of options for you to choose from. While the choices are aplenty, it could be a little difficult for you to come across the right agency for your brand.
You need to get in touch with an influencer marketing agency that has already worked with your industry and has vast experience in boosting the brand image. In today’s world, it is very important for you to ensure that your social media game is on point. Look out for the best Influencer Marketing Agency in New York.
Why does your business need an Influencer Marketing Agency in New York
If yours is a new company, then also you need to put in that additional effort so that you get noticed. If the right influencer (with the right target audience) tweets or makes a reel on your product, then the visibility will increase manifolds.
From Instagram posts to Facebook videos, make sure that the chosen influencer works on every platform. Only the right agency can form the right kind of contract and create a campaign that would create a buzz about your company in the perfect way.
The global influencer marketing space market size is expected to grow from USD 6 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32% during the forecast period.
The exponential growth from influencer marketing is just a niche industry to it becoming one of the core elements of any marketing campaign happening over the past few years. With people trusting influencers more than celebs, as per research by the Influencer Marketing Hub, the number of people who purchase directly from social media is rising by the day. In the fourth quarter of 2020, most companies decided to increase their influencer marketing budget. This is because it has contributed to each company’s growth significantly.
Now comes the million-dollar question – how to choose the best influencer marketing agency in New York?
What Are Influencer Marketing Agencies?
These agencies get in touch with influencers on behalf of brands. here are hundreds of influencer marketing agencies in New York that will connect the right influencer with your brand, and make sure that the content marketing and social media marketing are taken care of. The agencies also do:
- Campaign management,
- Social media management,
- And search engine optimization (SEO).
Companies take help from influencers to promote their products and services and increase their revenues with time. It is important for you to tell your story in the right manner so that more and more people become interested in your company. You need to tell them why they should choose you over others.
Agencies are mostly needed to spread awareness, boost sales and profits and build relationships with current as well potential customers.
How to choose the best of the lot in New York City?
The success rate depends on how tight the agencies have a relationship with the influencers. The agency needs to be an invaluable resource brand that can help you grow your business faster.
Based on our findings, here are a few tips for you that will help you choose the right influencer marketing agency in New York.
Reviews and ratings
One of the first things that you should check is whether the company has decent ratings and reviews or not. It is always better to go for a company with positive testimonials. They must have the expertise and experience in choosing the right influencer for the right company. For instance, if your products are made for Gen z and millennials, it makes no sense to hire someone who will not be able to cater to the young audience. It is all about creating the right content that will grab the attention of the right set of audiences who will eventually avail of your service and products.
Spotting fake followers
Also, the company should be able to spot fake followers. It is important for you to opt for an agency that knows the technicalities so that you do not end up with a so-called influencer. If an account has millions of followers, but the engagement rate is low, then there are reasons to raise eyebrows, and who better can guide you with this other than your agency? You should make sure that you choose the right influencers to run campaigns.
Apart from checking credentials, you should also check if the agency you have chosen understands that social media algorithm changes. Algorithms change daily on social media platforms and it is not easy to recognize or understand the same until and unless they are experts. You have to ensure that they know it so that you can stay ahead in the game. While looking for an agency in New York, first check their clientele and whether they have been consistently successful or not. If not, then they do not know how the algorithm shifts.
Build long-term campaigns
Another key pointer that would help you build solid relationships with your customer. Both you and the agency must understand that isn’t a one-hitter quitter approach. Both parties should be on the same page and work on this marketing technique. You need to consistently collaborate with relevant influencers. You need to maximize your results by creating long-term campaigns.
Stays within budget
Most agencies do not know how to provide services as per the budget of the client. You need to establish the budget and your upper limit at the beginning of the process.
Moreover, they should be well aware of the latest social media trends. Instagram influencer marketing differs from what is visible on Facebook. Most brands or agencies struggle with keeping up with the ever-evolving influencer marketing trends.
Peace of mind
The entire motive should be to free up enough time for you. So that you can focus on operations and manufacturing. You already have enough on your plate so replying to comments on posts or engaging the target customers should be taken up by the chosen agency. Bandwidth and time constraints are some issues amongst most brands these days.
Finds relevant influencers for your marketing campaigns
This is obviously one of the top criteria that we mentioned earlier. They must pick the right influencers on the basis of niche and engagement rates. Improve your visibility with the help of an agency that has a solid network and enviable clientele. Ask About Their KPIs: Another important way to get in touch with the best agency is to ask about their KPIs. And also how they will track the metrics and report to you.
They should manage your contracts with influencers, negotiate with them, manage payment terms, and more. They can execute campaigns easily. They should make the payments on time.
They must make sure of brand safety.
Builds strong creative strategies
The agency should be able to create solid creative strategies. Influencer marketing agencies generally live in creativity and are flourished with ideas for brands across niches. It should also tap into various emerging channels to attract customers.
So these are a few tips for you that would help you choose the best agencies in New York City.