Imagine that you took weeks to select the perfect Amazon product & Amazon product listing. Your inventory and business are worth thousands of dollars. All that hard work is worthless if you don’t make sales.
You must be familiar with Amazon’s platform in order to sell your product.
The brick-and-mortar retail experience is well-known. First, the customer enters the store. The customer then sees the product on the shelf. They then take the item off the shelf to inspect it. They either buy or they don’t.
Two things must be done in an Amazon product listing:
- Customers will search for products similar to yours and you will be there (ranking).
- Convince customers (conversion)
1) Find out what your customer wants
Before someone buys, they need to feel confident in your product. You must not only address their concerns, but also eliminate them.
Listings should be able to anticipate the needs and objections of your customers. Let’s suppose you sell a solar charging pack.
Your customer may say, “This brand holds enough power to charge my phone for 10 hours.”
The listing should state, “The battery pack has enough charge to last at least 14 hours.”
You can use your product in different markets for different purposes. Make sure your listing and images highlight the different uses of your product. You will limit your market. Show them how the product could be used in all these situations.
Obsess about your customer
Who are your ideal customers?
Learn about your income, gender identity, marital status and children’s age. Also, hobbies and lifestyle.
Some customers are more concerned about fashion than functionality. Others care more about the environment than product effectiveness.
Marketers cannot be effective if they don’t understand the person you are targeting. Different demographics respond differently to different images, copy, or differentiation.
2) Collect and use terms that customers use to find your product
Keywords can either be one word or a series of words. Amazon customers search for products via search. The keyword they enter is what the search bar shows.
Take the keywords you have used in all your tools and combine them into a data sheet.
Include common misspellings as well (to be used later in the backend). Even people who spell your product wrongly need to be capable of finding your listing.
Your keywords will be sorted based on relevancy, Amazon’s search engine autocomplete and search volume (in this order).
To appear in search results, you must place them in the correct part of your listing.
Appear in search results
Indexing When a customer searches for a word or a string of words on Amazon’s search engine, their product will appear somewhere on the list. To rank high, you must be indexed.
Ranking Search results: Where you appear in the search results. The closer you get to being the first result, you will be ranked higher for that keyword.
If you include a keyword in certain places on your listing, it is more likely that you will be indexed and rank higher when it is. These places are ranked in order of importance
- First bullet point
- The next bullet points follow
- The backend will display the first keywords as “Search Terms”.
- Description and other backend terms
Identify your best keywords
These keywords have high search volumes and are highly relevant. Your all-stars. Your top keywords
Sellers believe that more keywords are better. They think thousands of keywords will be enough to get their product noticed. In reality, sales will be influenced by the same five to ten keywords.
Impressions: Customers can see your listing preview when they scroll through search results. Each time you update your listing, Listing Preview It is an impression when a person appears in front of a customer.
You can refer to Amazon keyword research tool to find the keywords that are most relevant.
- Ensure you look often throughout your research
- Impressive search volumes
- Refer directly to your product
Power keywords are often found in the titles of competitors. Use your intuition.
3) Take advantage of pre-launch hacks when you create an initial listing
This is a crucial step that many sellers skip, but you will not.
Sellers often make the error of trying to perfect their first listing when they are just starting out.
To avoid any hiccups, we recommend that you begin with a barebones Amazon listing before your product launches.
This step will allow you to use as little information as possible to create your Initial listing. The final listing will be made later.
It’s as simple as this: You get your product manufactured and spend potentially thousands of dollars. This could also take hundreds of hours. You create your listing when you are ready to sell.
Show up in Google Search results
Google indexes your Amazon product listing dependent on the words on your listing “canonical” URL. What numerous vendors don’t know is that you can pick what keywords are in your canonical URL. This empowers you to pick the keywords that Google search indexes.
At the point when you make your initial listing title, utilize five words. Those five words will be in your canonical URL.
Result: Your Amazon listing will rank on the Google results page for the five keywords you chose.
Rank for more keywords strings
You can unfortunately have a limited amount of text in your listing. Keyword hinging makes your text pull twofold obligation and utilizes characters to their fullest potential.
Keyword hinging is the act of remembering various keywords for one string keyword phrase.
Keywords critical to your item are inside different keywords. Keyword-ception.
4) Create a title that ranks and converts
Your main concerns in making your title are to:
- Incorporate keywords
- Convince clients with selling points
- Make it readable
- Your title ought to contain your most important keywords.
There is some discussion with regards to the appropriate length of a title. The traditional strategy utilizes 200 characters. A few sellers say to utilize 80 or 50. Numerous master sellers, including us, utilize the 200 person framework.
Amazon may consequently add your brand name to the start of your title, so leave space for it. What’s the significance here for Amazon sellers? You should utilize 180-190 characters depending on the length of your brand name.
Despite the fact that you should make your title readable, you don’t need to make it a characteristic sentence. Amazon clients once in a while read the entire title and rely significantly more upon the pictures and bullet points to settle on their purchasing decisions. Lead with the strongest keywords.
5) Optimize your bullet points for maximum effect
Step away from your bullet points for no less than a day. Return with a new perspective. At the point when your composing is new, it’s hard to perceive what to needs improvement. Time will assist with clearing your psyche.
When you’re back with open-minded perspectives, eliminate the puff and make it more readable.
Change the request for words, really look at your spelling and grammar, and begin once again when essential. Assess every bullet point by its own merits. Alter and pick your five best bullet points.
Ensure you incorporate your top keywords. It is fundamental to incorporate keywords for indexing and positioning purposes.
Try not to rehash keywords. You don’t get any advantage when you incorporate a watchword on numerous occasions in the bullet point section.
6) Create the perfect Amazon product description
Recall your goals:
- Keyword inclusion—become visible on Amazon search
- Sales conversion—when a client lands on your page, the posting constrains them to buy
Use leftover keywords in your description
With significantly more room in the description, you ought to have the option to incorporate by far most of your keywords that you couldn’t get in your title or bullet points. Zero in a bigger number of on getting in new keywords instead of utilizing previous ones.
Write your description to sell
Descriptions ought to have headings followed by paragraphs that grow the headings. Similar to what you did in the bullet points. Make it simple to skim read. Indeed, incorporate bullet points in the depiction to build readability. This way readers can undoubtedly focus on what they care about.
Design a brilliant HTML description
HTML is a software structure language utilized on the web. To get the format you need, you should utilize tags, for example, <b> for bold, etc.
You should utilize HTML before you become brand registered.
At any point notice those Amazon listings with simply a major square of text for a description? That is on the grounds that those sellers didn’t utilize HTML appropriately. Those Amazon sellers didn’t research why their bolds and paragraphing didn’t work, and they surrendered. However, there’s a simple solution.
Go to Amazon Description Editor for a free HTML converter.
Amazon Description Editor will make it simple to translate your description into HTML format. Along these lines, your clients will see your listing how you need them to see it.
7) Rank for even more keywords using the backend
The mark of the backend is to cover the entirety of your keywords that you were unable to place in the listing, including misspells.
Amazon Backend keywords additionally combine with different keywords effectively present on the listing, producing a bigger variety of keywords (as in catchphrase hinging).
With this, you’ll have an optimized listing. Put yourself in the situation to be discovered, establish a professional connection, and generate sales!
Learn More : Ultimate FBA Guide for Amazon Sellers