To find the best digital marketing agency, we must first understand “What is digital marketing”, “Will digital marketing benefit your business” and answer the question “How can I get more potential customers for my business?” -What should be the goal of any marketing.
What is a digital marketing agency?
The dictionary definition of digital marketing is the use of digital technology to market products or services, mainly on the Internet, but also includes mobile phones, display advertising, and any other digital media. It is simple, to sum up in one sentence, but to be correct and to ensure that all best digital marketing company in dubai work together, not in isolation, this can be a complicated process. This is where the expertise and experience of the best digital marketing agencies can be of great help.
Traditional advertisements, newspapers, and paper catalogs (such as Yellow Pages) are becoming less effective for companies. A few years ago, people would search for products or services on computers, but today, people connect to the Internet and “live online” every day. Searching for information, products or services is as fast and easy as searching on a laptop or computer or picking up a phone or tablet at work. Digital marketing focuses on getting people to pay attention to your information, products, and services while browsing the Internet. The best digital agencies understand the purchase process of your products and services and ensure that your information is prominently presented to potential customers at the right time. In the field of digital marketing, the different stages of the purchase process, that is, research, consideration, and purchase are called “micro-moments”. The best digital marketing agencies will display relevant information, services, or products at the expected point in time. The purchase process.
Although some digital marketing agencies will also create and manage traditional advertising or corporate marketing, such as newspaper ads, professional digital marketing agencies will focus on online marketing instead of “marketing companies” that usually focus on TV, radio, and print marketing.
Whether your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing is a fast, often direct, and reliable way to gain potential customers and increase revenue for your business. The best digital marketing agencies will manage all digital advertising based on return on investment (ROI) and ensure that the resulting potential customers generate costs that are commercially meaningful and increase profitability. Digital marketing will benefit your business and answer the question “How can I get more potential customers for my business”?
Digital marketing, also known as website marketing, can be divided into several key functions and services:
Search Engine Optimization Service
Search engine optimization, usually abbreviated as “SEO”, is the process of getting your website to be found in search engines such as Google when people conduct searches related to your business, services, or products.
Whether your website is an e-commerce website or a website that sells services, if people search for them in Google using search terms (often called “keywords”), it will bring potential customers and sales to your business.
Search engine optimization requires experience and an understanding of how Google reads your website. What messages and information you want Google to read for a webpage or website, and know where to put it so that search engines can find it. A good SEO company has a good track record of ranking high in search results.
SEO works best when a proven ranking method is used in conjunction with the latest traffic-driven trends. An example of this is the phenomenon of “near me”, which has increased by 150% in the past 12 months when mobile phone users have added “near me” to their search queries, that is, “SEO companies near me”. These customers want to buy and purchase from local service or product suppliers.
Although SEO can be a standalone service, it is most effective when combined with PPC, social media, and reputation marketing. SEO is also the cornerstone of effective PPC, social media, and reputation management activities.
Pay per click
Pay per click (PPC), commonly referred to as “Google ads” or “online advertising”, places ads at the top of search results for specific search terms. These search terms can be words that people use during the “research” phase of making a purchase or to locate “purchase keywords” when potential customers are looking for a purchase.
Although depending on your budget, your ad may appear on every search, but you only pay when a web user clicks on your ad and is taken to your website or calls you directly from the search results page, which means You only need to get clicks from potential customers, so the name of this form of marketing is pay-per-click (usually abbreviated as PPC).
The cost you pay for each click depends on many factors. “Cost per click” (abbreviated as CPC) depends on the ad quality and relevance of the search terms used, as well as the relevance of the website pages visited by potential customers. These factors will affect your overall “Quality Score.” The higher your quality score, the less you pay for each click, and the less you pay for each potential customer in your business.
In the UK, Google owns the vast majority of search traffic, and you need to spend most of your budget, but you don’t want to miss a small search engine like Microsoft’s Bing platform that still has important customer potential, and a small part of the budget should be allocated Other search engines. In addition, the best PPC management companies discuss the allocation of your PPC budget to multiple activities for different parts of the customer journey. When people use broad search terms to find information, a small part of the budget should be allocated to the research phase of the buying process. When people search for the name of you, your competitor or industry leader, a small part of the budget should be allocated to The research phase of the buying process. Potential customers spend most of their budget when using search terms directly related to purchases, and finally a small portion of their budget is used for remarketing (showing your ads to people who have expressed interest in your services or products through your website) to capture And drive conversions from previous advertisers.
The best PPC agency will be Google Premier Partner. Google’s outstanding partner status shows that the company has a good track record in providing high-quality advertising campaigns, generating good competition/low cost-per-click, and providing high and positive return on investment. The best PPC agencies have a strong PPC management process that can quickly respond to and take advantage of changes in competitors’ PPC activities.
Unlike SEO, which may take some time to be fully effective, pay-per-click can immediately ensure that once your activities go live, they can generate potential customers for your business.
PPC is very effective when used together with SEO. A well-optimized website will increase the Quality Score of your Google campaigns, thereby reducing “cost per click,” which means you can get more potential customers within your budget.
Social media marketing
Social media platforms such as Facebook and Twitter are now legal places for companies to attract potential customers. Facebook has more than 38 million active and regular users in the UK, and this number is expected to grow to more than 42 million by 2020. Whether your business sells to consumers or other businesses, your potential customers are on Facebook and use it regularly.
Facebook is good at increasing visibility during the “research” phase of customers, reminding them of your services or products during the “consideration” phase, and introducing your specific products to potential customers during the “purchase” phase. With such a large audience and the flexibility to target customers throughout the purchase process, Facebook can be a great way to generate potential customers and sales and get a good return on investment.
An excellent digital marketing agency has a good track record in providing effective Facebook advertising campaigns. The best digital marketing agencies can show the conversion rate of social media marketing and the cost per potential customer.
Similarly, social media marketing, especially Facebook marketing, can be done as a standalone activity, but it works better when combined with SEO and/or PPC. When potential customers visit your website, their computers will be marked as visited. This then allows you to target users of that computer who are interested in your product or service.
When potential customers consider buying, they search the Internet to find feedback and comments from previous customers. Your online marketing and sales may live or die due to reviews of your business, services, or products. Ensuring that positive reviews are easy to find and any negative feedback is properly managed is a huge benefit to your conversion rate.
Digital marketing companies call it “reputation management” or “online reputation management”, but in fact, it creates a system that generates customer reviews and customer feedback, captures positive customer satisfaction, and makes potential customers easier to find.
Many companies find it important that the public can provide feedback publicly. You can’t always satisfy everyone and the company because they worry that bad reviews will have a negative impact on their business. First, if someone is determined to leave a negative review on your business, they will find a platform to do so, and there are thousands of platforms to choose from. It’s best to control where customers are encouraged to leave comments. Second, if managed properly, bad reviews or bad reviews can have a positive impact on your business. Dealing with negative reviews shows that you care about feedback, and then care about your customers. A well-managed bad review may be as good for your business as ten good reviews.