Are you planning to make the best portfolio website for your business? So, you have come to the right place where you can learn how to build a beautiful website.
It doesn’t matter whether you are an architect or just a freelancer, you’ll definitely need a portfolio to showcase your talent. Most people think that you need to learn coding to make a website. That’s completely true but it doesn’t mean that you can’t make a website without coding knowledge.
That’s why here I’m sharing with you this knowledge that how you can make your own portfolio website for this creator economy.
So, keep reading this article till the end to find out how?
I’m going to share with you some easy rules to follow.
1. Write down what exactly you want to showcase on your website.
This step is the starting point to making a website. Like if you are an interior designer and wanted to showcase your design work. Then you should make a list and mention whatever you want to put on your website.
Once you have decided and written all the things then you can move to the next step.
2. Choose the right Domain and Hosting.
Now, you are knocking on the door of success. Because choosing the right kind of domain is again a very crucial part. It’s because the domain plays a very important role in SEO i.e. Search Engine Optimization.
So, it’s important to choose the right name.
Here are some tips to follow so that you can choose the right domain name:
Your domain name must reflect your niche
Your domain name should not contain long keywords or numbers
You should choose a domain name that is short and easy to remember.
On the other hand, your hosting also plays an important role in your website.
Good hosting provides you with good speed which is a big factor in improving SEO.
There are some sites that would definitely provide the best hosting services:
Hostinger, Bluehost, Hostgator
So, remember to buy a good hosting service.
3. Showcase your Creativity
While you have a website it must be very necessary to show your creativity also in this creator economy.
Because you know when you provide enough information on your website people would always love to buy from you. So, always remember to showcase your work as much as possible.
Here are some examples from where you can take some examples:
4. Your Website must be Easy to Navigate
How would you feel when you are looking for something on a website and you couldn’t easily find it?
It’s really annoying, right? This is the reason why you should make a website where everything is written on the front page. So that, it would be easy for people to navigate through it.
You can create several categories and segments depending upon your work. But don’t make too many categories otherwise people may get confused.
5. Make it Concise
If you are making something for your customers then it’s very important to be concise whatever you are showing or writing on your website.
Write very precisely what is your specialization and what are your skills. Use some Call to action also if possible.
6. Use Call to Action (CTA) on your Header
Most of the people forgot to mention some good call-to-action tagline or a button. If you are not using a Call to Action Button then you might be losing 70% of customers.
So, try to never miss a CTA on your portfolio website, it really helps in the conversion of your potential customers/clients.
7. Use a Killer Tagline
Do you know, what is the importance of a Tagline? It helps in the branding the Business. Taglines help you in branding and branding helps in standing out of the crowd.
But how do choose a Tagline? Well, it depends on your business and it must definitely be related to your niche.
Check out our website ProWorkly, it has some awesome converting Tagline.
Don’t try to imitate other people’s taglines, make your own. The more accurate your tagline is, the more customers you can get.
8. Do not use too many words on a single page
Many people don’t really know what to write and what to not write on a Portfolio Website.
This is again a huge mistake because I’ve seen many websites where people just write whatever they know and expect that customers will come.
Please don’t do this because when you use too many words, you are just confusing your customers about what they can expect from you.
Try to add some “conversion creating words” on your landing page.
Remember, the lesser you use words, the more it will be easy to understand.
9. Add Some “Intro Videos” on your portfolio website
Who doesn’t like to watch videos? You are already seeing that many people are making videos online whether it is YouTube, Facebook, or any other platform.
So, if you just put at least one video on your website then it would be more than enough.
Just make one video of yourself talking about that how you could solve the problems of your clients with your services and what are you expecting from them. That’s all! Just make a simple video.
10. Tell your Story
People love to connect with people, you already heard about it. I’ve seen today that many people like to write about themselves on their websites and this also helps in the conversion.
Most of people write everything like why they have started their journey, what are their interests and why they are working.
So, these questions help you in connecting with your visitors also.
Try to add some “behind the scenes” videos people love to watch more videos that can be relatable.
11. Showcase all your Skills
There’s nothing wrong with showing your skills to the world. Most of the people thought that if they show everything then people would just copy that or they think that you’re bragging.
It’s not like that! According to my, there’s nothing wrong to showcase your work because after all, it’s your hard work, not someone else.
And to acquire more number of good quality clients you have to showcase your skills and hard work
12. Showcase your Previous Work
By showing your previously done work you are opening the chances for people to trust you. Without putting any work on your website, it might get hard to trust you,
And you know that how trust plays an important role in conversions.
That’s why you need to be very straightforward for your work whatever you’re doing
If you have done any previous work then you can also add the testimonials of your clients.
It helps to understand your work like how you have worked with other people, and customers will likely be converted.
You can put the testimonials either in a paragraph or just a simple text about what your clients thought about you on your portfolio website.
The more testimonials you put, the more customers you will get.
14. Mention you are Clear Vision
Who doesn’t want aspirational people? So, in this section, you have to mention your goals like what people can expect from you.
Write in a very clear and concise manner don’t brag that you can change the life of your customer. Don’t do this, everyone knows that fake promises never work.
So, do give some promises that you can actually fulfill it.
15. Mention your Goals
Everyone has some goals in their lives, you also have at least one, right? So, why are you shying to share your goals with other people? Just write it on your portfolio website it will help you in attracting people’s attention and it also helps in showing that you are a very ambitious person.
In this way, you will definitely get people who will love to connect with you.
16. Search Engine Optimization
If you don’t know what is Search Engine Optimization then I would like to tell you in one simple line.
Search Engine Optimization is a technique in which you tell Google or other search engines to rank your portfolio website because it is the best. It also helps in increasing the number of visitors on your website.
And the more people visit to your site, the more customers you will get.
That’s why it is crucial to be a search engine optimized website to rank higher.
If you are thinking that how can you do SEO for your website then there are multiple websites on the internet like Neil Patel. He is one of my favorites from whom I’ve learned how to do SEO.
So, if I can, then you can also become an SEO expert.