HOW TO MARKET YOUR PRODUCT ON SOCIAL MEDIA
The use of social media platforms like Facebook, Twitter, Instagram, and others has united a lot of people from different parts of the world. These social networks can be difficult to figure out, how to get started and how to market one’s products to reach an ideal audience. It is beneficial for any businesses who want to boost their presence online to maintain and manage social media pages. As a digital marketing agency in Nigeria, we see the dramatic surge of businesses’ social media pages online, but notice some things that they need to work on especially on the marketing side.
In this article, we’re going to provide steps on how to market your product on social media.
SHARE CREATIVE VISUAL CONTENT
Put in the necessary quality and creativity when it comes to sharing your visual content for better engagement. The hack of visual content is that you can take high-quality photos and create attractive videos on your smartphones, there are a lot of tools you can use to create visual content, you don’t necessarily need expensive equipment to create videos or take photos worth showing off. As a digital marketing agency in Lagos, we encourage our clients to invest more on video content. Videos allow you to engage with your audience in a new way, creates a bond, and allows you to appear as another friend to your audience. When you share videos of your product that create awareness about its features and uses, it enhances your product marketing, greatly attracts consumers, and increases the sales of your business.
PROVIDE SOCIAL PROOFS
Digital marketing training in Lagos is actively providing customer reviews and testimonials on your social media platform enhances your target audience’s decision during their buyer’s journey, it also creates awareness about other customers’ experience with your product. For you to get amazing testimonials and reviews, you need to engage with your customers more often, encourage them to get in touch, ask questions and reach out with feedback. Establish genuine relationships and connections with your customers. It is a great way to build brand loyalty and increase profit at the same time.
RUN CONTESTS AND PROMOTION
Digital marketing in Nigeria is suggesting running a contest on social media that attracts your audience towards your product. For the contest to be a great benefit to you, you need to keep it simple and offer giveaways to all those that participate. By doing this, your customers will be loyal to your product and it will help you to generate leads in the long term. You must keep the process of the content easy whereby your audience has to do little to enter. Proper planning is key when it comes to running a successful contest and promotion, the more valuable the prize, the more people will come after it.
USE SOCIAL MEDIA ADS
Social media ads boost your reach by helping you promote your product to reach your target audience. There are many ways to target your ideal audience with ads, especially on Facebook. Organic reach takes time and is harder to achieve, Facebook ads help you to achieve brand awareness or increase reach. In this age, social media advertising is a must if you want to reach a new and wider audience.
ENGAGE ON SOCIAL MEDIA COMMUNITIES
When you engage in a social media community of groups, it helps you spread awareness about your product. This can greatly be achieved by joining social media communities relevant to your niche connecting with group members. Retweet their post that you find intriguing, providing an appropriate response to their questions, By doing all this, you are also building awareness about your product while building their network.
Examples of these are offering promo code, discounts, doing flash deals, and sales, etc. Use your social media accounts to share your deals and promo codes to keep your followers engaged and make them feel special. Many businesses across your locality are asking for advice to a SEO company in Lagos to strategize which marketing ideas work for their businesses.
CONNECT WITH INFLUENCER ON SOCIAL MEDIA
This helps you to get in front of a new audience, increase brand awareness, and boost your marketing. Influencers have the power to affect the buying habits or actions of others due to the relationship with their followers.