Google is a major search engine that is used by millions of people every day. As a business owner it’s important to have an optimize your shopify website to increase sales and take advantage of the popularity of internet marketing.
The main goal is to make sure Google knows your site exists and ranks it as high as possible on its searches.
Leading Ecommerce Platform
Shopify is a platform for businesses to quickly establish an online presence, with the help of customizable templates, designed with marketing efforts in mind. Shopify allows business owners to create products, build an online store and market their best selling products on the Internet. The company has more than 500,000 customers worldwide and generates $45 million USD per month from its 150,000 online stores.
Most Used Search Engine
Google is the most popular search engine on the Internet, used every day by millions of Internet users to find information about products and services that are being offered. As a business owner it’s important to have an optimized web site that will be able to stand out from all others in order to increase sales and take advantage of the popularity of the Internet.
Google’s algorithm
Google’s algorithm is continuously being improved to better rank sites, allowing business owners to have a greater chance of getting their site ranked high and be able to generate more online sales.
The use of search engine optimization tactics can improve your website rankings and help you take advantage of the popularity and marketing potential of the Internet. Shopify offers multiple free and paid tools that will allow you to optimize your web site for Google, increasing your chances of getting ranked higher so you can generate more online sales.
How to optimize your Shopify store
To start, you need to have a basic understanding of how search engines work and what things they look for when ranking sites. A good example is Google’s Panda algorithm which focuses on quality content and user experience.
The best way to improve the organic rankings of your site is by optimizing every page of it for keywords that people are using when looking for specific products or services.
Use Keyword Variations
You can do this by creating pages that target those keywords as well as the variations of them, as people tend to search for something slightly different once they get close to finding a website.
The other important thing you need to take into account is how Google interprets your overall site structure. This can be done by using XML sitemaps and most importantly – creating good internal links. Make sure every page is linked to with at least one other, especially if they are relevant to each other.
Another important thing you need to do is track your progress and look for improvements. Google Analytics is one of the best tools that can provide you with information about how people are finding your site, the keywords they are using and what pages they visit once they reach your web page.
Internal Link Structure
The first thing you need to do is look for areas where you can improve your site’s internal link structure. The more links on your page the better, but it needs to be done in a way that will help Google understand what your site is all about and what types of products or services are being offered.
It’s not recommended to add too many links at once, as this might make Google think your site is focused on too many different things and it might start ranking you lower than your competitor.
Some of the best ways to improve your site’s internal link structure is by adding links to other products or services within your web pages as well as creating posts that provide useful information and linking to other sites if they are relevant to what you are offering.
XML Sitemap
Adding an XML sitemap will help Google understand your site’s structure and help improve your site rankings. It should be added to the root of your domain, inside the head section of every page (inside the <head></head> tag). Make sure it follows this format:
Once you create an XML sitemap, it’s a good idea to submit it through Google Search Console.
Let’s take a closer look at how to add an XML sitemap in Shopify:
Go to Online Store> Preferences > Advanced and paste the URL of your sitemap inside the Meta tag section. Make sure you check the box that says Enable search engine indexing of non-HTML files. Then click Save all settings.
Page Factor
The most important pages factor of your site should also include the following:
- A clear, concise title.
- An accurate description of the page’s content.
- The page should have keywords in its name and content.
By using these simple steps you will be able to improve your organic rankings on Google by making it easier for search engines to understand what your site is all about. You can find more information by checking out Shopify’s ‘Getting Started Guide’ available online.
Follow Webmaster Guidelines
The best way to optimize your site for Google is by following their guidelines and using different tools at your disposal. This will allow you to take advantage of their popular marketing potential. With a good set of products/services offered on your web site you can take full advantage of the global marketing power of Google and its millions of users.
Blog Conclusion
Shopify is an ecommerce platform that helps individuals and businesses set up a site like online shopping website to sell their products or services online. The process is done a lot easier than a traditional website, as it uses pre-built templates that only need the specific details of the page changed before going live.
Getting your site on Google’s top rankings. this can be done by using XML sitemaps and most importantly – creating good internal links. Make sure every page is linked to with at least one other, especially if they are relevant to each other.
Another important thing you need to do is track your progress and look for improvements. Google Analytics is one of the best tools. that can provide you with information on the keywords people are using to find your site. which pages they visit and how long they stay on each. This will help you decide what to write about and improve on each of your web pages.
