How YouTube SEO Make Your Videos More Visible In Search
How YouTube SEO Make Your Videos More Visible In Search

Inbound marketing was a novel concept just a decade ago. Marketers discovered that they needed to generate high-quality content that was also well-optimized for search engines in order to be as discoverable as possible.

The written word used to be the main source of that content. That’s not the situation anymore.

A complete content strategy now encompasses both written content (such as blogs and ebooks) and visual content (such as podcasts, visual assets, and videos).

The amount of video continues to increase in the last section. 45% of marketers are investing more in YouTube this year, according to the 2018 State of Inbound survey.

The necessity to optimise them for search has also increased with the popularity of alternative content forms. On YouTube, a popular video-sharing website that is utilised by many people, including HubSpot, this is something that is becoming increasingly vital to do.

How does YouTube SEO operate, though? What actions must you take to make your YouTube channel search engine friendly? Below, we’ve listed some crucial advice and resources.

Tips for YouTube SEO

  1. Use a target keyword in the renaming of your video file.
  2. In the video title, organically incorporate your keyword.
  3. Improve the description of your video.
  4. Add well-known keywords to your video that are relevant to your subject.
  5. Classify your video.
  6. Add a unique thumbnail image to the result link for your video.
  7. To add closed captions and subtitles, use an SRT file.
  8. To grow the number of people who watch your YouTube channel, add Cards and End Screens


1. Give your video file a new name that includes a focus keyword.

Similar to how you would when optimising written material, you would first choose the keywords your video should concentrate on using an SEO tool (you can browse popular YouTube SEO tools below these tips, or just click that link earlier in this sentence).

Before you even publish your video to YouTube, you should add the keyword in your video file as the first place to use it. Why? There are only so many places you can safely enter this keyword on your video’s watching page once it has been released, as you’ll discover in the instructions below, and YouTube can’t actually “see” your video to determine how relevant it is to your target keyword. However, when you upload a movie to YouTube, it can read the file name and all the accompanying code.

In light of this, change the file name “business ad” to your chosen keyword. Don’t be embarrassed; it happened to all of us during post-production. For instance, if your keyword is “house painting tips,” the file name of your video should be “house-painting-tips” followed by the video file format you like (MOV, MP4, and WMV are some of the most common that are compatible with YouTube).

2. Organically incorporate your keyword into the video title.

One of the first things our eyes are pulled to when searching for videos is the title.The title should be not only intriguing but also succinct and clear because that is frequently what prompts the user to click to watch your movie.

Although your video’s title heavily utilises your keyword, it also helps if it closely corresponds to what the audience is looking for. According to Backlinko’s research, videos with an exact keyword match in the title only slightly outperform those without one. Here is a linear illustration of those conclusions:

Brian Dean, the report’s author, says that although “adding your target keyword in your title may help you rank for that term,” “the association between keyword-rich video titles and rankings” isn’t necessarily a significant one. However, as long as it flows organically into a title that informs readers exactly what they’re about to see, it’s a smart idea to optimise your title for this term.

Finally, keep your title brief; HubSpot campaigns manager Alicia Collins suggests keeping it to 60 characters to avoid having it cut off in results pages.

3. Improve the description of your video

Priorities first The official character restriction for YouTube video descriptions is 1,000 characters, according to Google. Although it’s acceptable to occupy all of that space, keep in mind that your audience most likely came to this page to watch a video rather than read an essay.

Remember that YouTube only shows the top two or three lines of text, or roughly 100 characters, if you decide to create a longer description. Viewers must then click “show more” to view the entire description after that. We advise front-loading the description with the most relevant details, such as CTAs or important links.

Regarding the video’s optimization, adding a transcript wouldn’t harm, especially for viewers who have to watch it without sound. The ranks for a given term did not, however, appear to be correlated with descriptions that were optimised for that term, according to Backlinko’s research.

Dean is careful not to advocate completely removing an optimised description. According to him, “the suggested videos sidebar is a big source of views for most channels. An optimised description helps you show up in the sidebar.”

4. Include relevant, well-known keywords in the tags of your video

The official Creator Academy on YouTube advises using tags to inform viewers of your video’s subject matter. But in addition to informing your audience, you’re also informing YouTube.

The purpose of tags, according to Dean, is to help the platform “understand the content and context of your video.”

In this manner, YouTube learns how to link your video to other related videos, which can increase the audience for your material. However, pick your tags carefully. In fact, Google may punish you if you employ an irrelevant tag in the hopes of increasing views. Similar to your description, start your page’s headline with the most crucial keywords, a decent mix of which are long-tail (that is, those that address questions like “how do I?”).

5. Sort your video by category

A video can be categorised after it has been uploaded under “Advanced options.” On YouTube, selecting a category is another approach to organise your video with related content so that it appears in various playlists and is seen by more people who fit your target audience.

It might not be as straightforward as it seems. In fact, to decide which category each video belongs in, YouTube’s Creator Academy advises marketers to go through a thorough process. According to the guidance, it’s beneficial to analyse what “is functioning effectively for each area” you’re considering by responding to queries like:

Who are the leading creators in this genre? What do they excel at and what are they known for?

Exist any trends among the viewers of comparable channels within a specific category?

Do the videos in a category have anything in common, such as production quality, length, or format?

6. Add a unique thumbnail image to the result link for your video.

The primary image that viewers see while navigating through a list of video results is your video’s thumbnail. This thumbnail, together with the video’s title, informs viewers about the video’s subject matter, which might affect how many clicks and views your video gets.

Although you can always choose from the auto-generated thumbnail options provided by YouTube, we strongly advise creating a personalised thumbnail. According to The Creator Academy, “90% of the highest performing videos on YouTube feature custom thumbnails.” They advise using images with a 16:9 aspect ratio and a resolution of 1280×720 pixels that are saved as 2MB or smaller.jpg,.gif,.bmp, or.png files. Following those guidelines can help to guarantee that your thumbnail displays in the same high quality on various viewing platforms.

It’s crucial to remember that in order to upload a custom thumbnail image, your YouTube account must be confirmed. Visit and follow the directions there to accomplish that.

7. To add subtitles and closed captions, use an SRT file.

Closed captions and subtitles, like most of the other content we’ve addressed here, can improve YouTube search performance by emphasising relevant phrases.

You must supply a valid text transcript or timed subtitles file in order to add closed captions or subtitles to your video. You can easily insert transcript text for a video in the first case, and it will automatically sync with the video.

Similar steps are followed when adding subtitles, however you can choose how much text is shown. Go to your video manager and select “Videos” from the list of options there. Click the drop-down arrow next to the edit button after locating the video to which you want to add closed captions or subtitles. Next, select “Subtitles/CC.” The method for adding closed captions or subtitles is then your choice.

8. To enhance the number of people who see your YouTube channel, add Cards and End Screens


Have you ever been viewing a video when a tiny white circle with a I in the centre or a transparent bar of text inviting you to subscribe appears in the corner? Cards are “preformatted notifications that appear on desktop and mobile which you can set up to promote your brand and other videos on your channel,” according to Creator Academy.

There are six different sorts of cards, and you can add up to five to a single movie.

  • viewers to another channel using channel cards.
  • Cards for donations that promote fundraising for American nonprofit groups.
  • Asking your audience to contribute to the creation of your video content through fan finance.
  • Link cards that point users to external websites, authorised platforms for crowdsourcing or authorised platforms for selling goods.
  • poll cards, which ask viewers a question and let them choose a response.
  • cards for videos or playlists that link to similar YouTube material.

Follow these official Google instructions to add a card to your movie in detail, or watch the video below.

screen ends

Similar information is displayed on end screens as it is on cards, but end screens are more graphically detailed and, as you might have guessed, only appear after a video has finished playing.

Depending on the kind of platform you want to design end screens for and the various kinds of content that YouTube permits for them, there are a variety of specific instructions for adding end screens. Here, Google provides specific instructions on how to optimise for each of those factors.

You should be aware that YouTube frequently tests end screens in an effort to improve the viewing experience, so occasionally “your end screen, as specified by you, may not show.” When deciding whether to use cards or end screens, keep these things in mind.

These elements might seem a little time-consuming and sophisticated, but keep in mind that the amount of time individuals spend watching YouTube on their TV has increased significantly in the past year. There is an audience there waiting to be found, and by optimising for YouTube, your chances of being found rise.

Now, the majority of the aforementioned SEO advice depends on you choosing the right term and promoting your video. And not all of those suggestions can be implemented solely through YouTube. Consider using some of the tools listed below to optimise your video for search if you want to get the most out of your cinematography investment.

Tools for YouTube SEO

  1. Search terms in Ahrefs
  2. Canva
  3. Content Strategy for HubSpot
  4. Vision VidIQ
  5. TubeBuddy
  6. Cyfe

1. Ahrefs Keywords Explorer

Ahrefs is a thorough SEO software that enables you to track a website’s rating, calculate the amount of organic traffic each phrase would bring in, and look up keywords for which you might wish to develop new content.

Ahrefs’s Keywords Explorer is a well-liked function that lets you check up a tonne of information about a keyword of interest. Additionally, you may restrict your term results by search engine, including YouTube, as seen in the screenshot above.

You may find out more about a term’s monthly search volume, the number of clicks that videos receiving that keyword received, similar keywords, and more with Ahrefs Keywords Explorer.

2. Canva

Canva is maybe most known as a design tool for making various cards, images, logos, and other items. It so happens that this well-liked tool includes a Thumbnail Creator specifically for YouTube videos.

Thumbnail images are essential for marketing your content in YouTube search results and persuading visitors to click on your video, as mentioned in the aforementioned guidelines. You can make the ideal thumbnail for your video using Canva’s Thumbnail Creator in the 1280 x 720 pixel size that YouTube demands.

3. Content strategy for HubSpot

You may uncover popular keywords for content creation using our content strategy tool, which was created at HubSpot. You can then group these keywords into what we refer to as “subject clusters.” To keep track of what content is connected to what, what types of content you have planned, and what you’ve previously produced by grouping your content into topic clusters.

While the HubSpot keywords you find correspond to how popular they are in a typical Google search, many of these topics also have videos associated with them. In certain circumstances, you can establish topic clusters that include blog posts and YouTube videos as members.

In addition to giving you greater authority in the eyes of Google and YouTube, clustering your material and connecting from blog posts to videos and vice versa can give you additional opportunities to draw in visitors from those searching for your topic.

4. vidIQ Vision

This Chrome extension, which is accessible through the online shop linked above, enables you to investigate how and why specific YouTube videos are so popular. This covers the tags a video has been optimised for, the length of time the typical watch is, and even the rate at which the video is potentially acquiring viewers.

After that, the vidIQ tool offers an SEO “score” you may use to produce content that matches (or outperforms) the outcomes you currently see on YouTube.

5. TubeBuddy

An all-in-one video platform called TubeBuddy can assist you in organising the creation, development, and promotion of your YouTube videos. Its features include a keyword explorer, tag suggestions, a rank tracker for your published videos, an automatic language translator (which helps you rank for non-English keywords), and more.

6. Cyfe

On this platform, you may monitor page performance and the source of traffic for every website property where you have content, including YouTube.

Cyfe can show you which keywords you’re ranking for as well as which ones are most popular across different search engines, in addition to traffic analytics. It resembles Google Analytics or Moz, don’t you think? This is so that Cyfe may use the data from both of those tools and more.

A successful promote YouTube channel with quality material, regardless of the SEO strategy or software you choose to use. Make sure that when people find you, they can watch something of great quality and relevance. Need step-by-step guidance? Below is a link to our free guide on using YouTube for business.


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