Keyword research is a vital element in the development of an SEO strategy for e-commerce. Learn how to conduct keywords research for eCommerce by reading this article.
Keyword research is the basis of any SEO strategy, particularly in the case of onsite SEO. When done properly, it gives guidance on what kind of content to optimize for.
However, the right keyword coupled that is not properly executed will not help you generate sales for your online store.
Keyword Research for SEO
When conducting keyword research to research keywords for eCommerce (or in any other way) There are two main ways to do it:
Start from scratch with your own study.
Monitoring the competitors.
Before starting it is important to know the different aspects that influence the selection of appropriate keywords.
Here are some important points to consider:
Search Volume
There are a variety of free tools for keyword research however this writer is a fan of the paid tool, Ahrefs. Choose the tool of your choice to find the search volume. Twitter
A high search volume for exact matches signifies that there are a large number of people searching for a specific phrase. But, an increase in search volume could suggest a high level of competition for rankings. It is important, to be honest when comparing the amount of search traffic to the difficulty of ranking with regard to your site’s domain authority.
The most basic rule for deciding on keywords is that any keyword that has greater than 20 searches per month should be considered at the very least.
Ranking Difficulty
A high difficulty score for ranking implies that it is difficult to compete with current search results. It all boils down to the domain authority within your particular area of expertise.
Ahrefs offers a helpful tool to assess your current standing on your domain’s authoritativeness (they use the term “domain rating”), using your existing backlinks.
For the first time, you should be at the lower end of the spectrum for difficulty in obtaining keywords. Similar to the now-defunct Klout scores, the score gets more difficult to be found on relevant search results for keywords when their difficulty reaches 100. It is similar to the increasing authority of domains that are also measured on the scale of a logarithmic.
Search Relevance
Even if you discover an important keyword with a large number of searches that you’re sure that you’ll be able to achieve, you need to be aware of its significance to your site and what you’re offering.
To understand this in a broader sense Consider the worth of 10 qualified leads generated by search engine results over 1,000 unqualified visitors who never purchase anything, and they will immediately leave your site if it isn’t able to provide the information they expected to discover due to a relevancy gap. Facebook
Which Ecommerce Pages to Optimize
When you run an online store, your homepage, as well as product pages, have the top importance for optimizing your keywords, but they are definitely not necessarily the only pages that merit this effort. Don’t pass up the opportunity to optimize your category websites, blog articles, and even images/ALT tags for the keywords you want to rank for.
Determining Where You Rank in Relevant Search
Before you make informed decisions regarding your strategy for keywords it is essential to set benchmarks. This can be helpful to help guide your efforts when creating new content and making changes to older content.
Using Keyword Rank Tracking Tools to Benchmark Success
Are you already building your e-commerce site and attempting to include keywords? Be sure to use a keyword ranking tracker that can tell you where you are in relation to results.
And, Ahrefs can accomplish this task on your behalf, in addition to other features already mentioned in their rank Tracker feature.
You can also count on data that is free and readily accessible when you connect your website with Google Search Console.
The report on performance is the place to find out which keywords you’re ranking on and the average position they’re in the search. You must manually add your keywords, in addition to the ones suggested in the report.
Spy on the Competition
After you’ve determined where your website is ranked, you can find out how your competitors are doing. This will allow you to figure out the amount of work you’ll need to accomplish to get to the top of the pack and also to gather ideas for your own research efforts on keywords.
This is particularly important for e-commerce since not being first in the search results to losing conversions. If you’re in the second position in the SERPs, and your competition is in the first place and you’re in the first position, you’ll be able to lose around half of the traffic that could be generated by this query.
SEMRush Keyword Tool
Its SEMRush keyword tool is great to monitor and conduct research on your own eCommerce website It is also useful for analyzing your competitors’ websites. SEOs appreciate it also for its effectiveness in spying on competitors.
All you need to do is type in the URL and it will show statistics like organic search volume natural traffic in time the volume of paid search and the number of backlinks. the IP addresses of the domains that are referred to as well as traffic by geographic channels.
These statistics are visible for both mobile and desktop searches as well as Google indexes for various countries. Additionally, you can conduct local searches in the regions that you offer your services to.
Use Long-Tail Keywords
In short, the use of broad keywords isn’t an effective SEO method in today’s times due to the high amount of competition and relevance issues.
Therefore, make sure you concentrate on long-tail keyword optimization particularly when you’re designing product pages and blog posts on your e-commerce site. Although fewer customers are likely to search for these keywords. However, they’re also the ones who know what they are looking for and, consequently they are more likely to buy.
High-intent keywords are those with an underlying commercial purpose. This indicates a significant possibility for the user to act such as asking questions for purchase, inquire, or gathering data, which could eventually lead to a purchase.
Informational Intent
Keywords with an intent to inform indicate that the user is seeking information and is asking needs to answer.
As per Google’s Search Quality Rater guidelines, these keywords fall under those “I want to know” searches. In the sale funnel, they will be at the highest within the funnel.
As per Practical Ecommerce Optimizing your site for these kinds of keywords is unlikely to result in sales in the immediate future however, they do offer ways to reach out to potential customers earlier in the purchasing process.
Investigational Intent
An investigational search can describe as a combination of two types of search: transactional and informational.
It’s not necessarily transactional (there’s an opportunity that people who are searching for these terms may not be in the right position to buy) however they are further down the sales funnel than the informational search.
When people conduct investigational research it could be to evaluate prices and attributes of a product or expand their understanding of a subject (by conducting studies).
Investigational intent is typically listed among the top three kinds of intent for search. However, it’s sensible to expand the hybrid type of intent when looking at e-commerce goals.
Transactional Intent
Transactional searches are the ones that occur by customers who are ready to purchase something. They typically call high commercial intent keywords.
Some of the words that signify intentions to conduct a transaction are: coupon, sale price, buy for sale free shipping, where to purchase, discount, and reviews.
Keywords related to the product and particular items (iPhone XS and Samsung S9). Branded searches may also signal for a keyword in transactional search.
Utilize these keywords to create optimized product pages as well as local SEO-friendly content.
In addition to looking for long-tail keywords and focusing on potential keywords. Those that are ranking in the 11-20 positions and have a high low difficulty/low volume.
Wrapping Up: How to Effectively Perform Keyword Research for Ecommerce
Keyword research is a vital element in the development of SEO strategies for e-commerce. When done properly, it gives helpful guidance regarding the most effective strategies and tactics to use.
Consider approaching the keyword research process from two perspectives. Beginning at the beginning using your own research and then watching competitors.
