Outstanding Pestle Analysis Examples for you to Consider

Pestle analysis is a significant part of marketing principles that serve as a tool for any organization. Moreover, it explores the environment in which companies operate and identify the suitability of the market for introducing new products. Let’s explore the expanded form of Pestle analysis below:

P- Political

E- Economical

S- Social

T- Technological

L- Legal

E- Environmental

Now that you have learned the concept, let’s explore different pestle analysis examples that might help you understand better.

What are Pestle Analysis Examples?

Subsequently, we have selected a few companies on which we will conduct pestle analysis and thereby explain to you the whole process.

Pestle Analysis Example of Nike

Let’s first explore the background of the company before we consider the pestle analysis example.

• Nike Corporation is a US-based multinational company. To illustrate, it designs, develops as well as sells footwear, clothing, and other services.
• Indeed, Nike is the leading brand as far as sports shoe and apparel manufacturing is considered.

Now, let’s do the Pestle analysis of Nike:

 1. Political- 

• Firstly, the Nike Corporation ought to consider the taxation and manufacturing rules of any country they choose to expand.
• Secondly, it requires to adhere to the import and export laws of the country, where they choose to launch their products.

2. Economical-

• Subsequently, the Nike Corporation ought to target customers who have good buying power.
• Perhaps, developing countries serve as a great opportunity for the company.

3. Social

• Firstly, the company ought to target health-conscious people.
• Secondly, shoes and apparel are designed for sports lovers and health-conscious people.

4. Technological

• Most importantly, the Nike Corporation makes use of the best technology.
• Perhaps, continuous technological changes will either bring threats as well as opportunities for the company.

5. Legal

• Simultaneously, the design copyrights of shoes and apparel the Nike needs consideration.
• Furthermore, the Nike Corporation needs to adhere to health and safety protocols.

6. Environmental

• Most significantly, the Nike Corporation ought to manufacture environmental-friendly products to demonstrate their love and care towards the environment.
  

  Pestle Analysis Example of Adidas

  Adidas is a Germany-based company that deals in sports apparel as well as shoes. Moreover, the company’s name got inspired by its founder Adolf Hassler. Certainly, the company is performing well currently, despite different economic issues of various economies. Let’s look at the example below:

   1. Political

  • Firstly, Adidas focuses on different political conditions, including wars, terrorism, and nationalism.
  • Secondly, tax systems change each time the political party changes, hence it needs attention.

  2. Economical

  • Subsequently, the buying power of the people needs consideration.
  • Simultaneously, per capita income, inflation, taxation, and unemployment create an impact on the company’s profit.

  3. Social

  • Specifically, the company’s products and services meet the recent trends of society.
  • Also, it’s appropriately focused on athletic and sporty customers.
  • Finally, Adidas ought to promote its products and services in the Islamic nations.

  4. Technological

  • Firstly, Adidas makes use of their technology for manufacturing their products.
  • Secondly, the company is making good use of its online sites to sell its products and services.

  5. Legal

  • Most importantly, Adidas ought to ensure not to get into any legal troubles about their business.

  6. Environmental

  • Firstly, the Adidas Company manufactures sustainable products.
  • Secondly, it keeps a regulation on the volatile and various organic emissions as well as compounds.

  Finally, you may conclude that Adidas is a popular brand and it’s currently performing well in every marketing aspect.

  Pestle Analysis Example of Coca Cola

  Let’s now explore the pestle analysis example of The Coca-Cola Company and understand the right way to execute it. However, let’s first understand a little bit about the background of the company as this might help us in the analysis.

  To clarify, Coca-Cola is a popular soft drink brand that offers varieties of products to its customers worldwide. Also, the company’s product is known to meet the needs and requirements of the customers.

   1. Political

  • Firstly, Coca-Cola ought to adhere to the FDA rules and offer the right beverages to their customers.
  • Secondly, accounting, labor, and internal marketing legislations need strict adherence.

  2. Economical

  • Mostly, the company is known to understand the taste and preferences of their customers.
  • Certainly, the company makes most of its income from the sales of soft drinks.
  • Undoubtedly, Coca-Cola ought to focus on the promotion of soft drinks.

  3. Social

  • Firstly, the company has introduced healthy drinks in the United States.
  • Secondly, Coca-Cola ought to do the same in other countries like Japan and China.

  4. Technological

  • Most importantly, the company has made use of high technologies to manufacture good products in a short time.
  • Also, Coca-Cola makes effective use of social media to promote its products and services.

  5. Legal

  • Specifically, Coca-Cola has shown great performance and adhered to all the rights of their business.

  6. Environmental

  • Perhaps, the Coca-Cola Company needs to operate in areas where there isn’t any water shortage.

  Hence, consider concluding that Coca-Cola is one of the most popular soft drink brands in the world. Yet it needs to envelop the customers who seem to have more interest in purchasing healthy drinks.

  Pestle Analysis Example of Apple       

  Certainly, Apple is a popular brand in the world, which deals in PCs, tablets, smartphones, television, and music players. Though it’s a costly brand, yet customers prefer it as they might want to add luxury to their life. Let’s now explore the Pestle Analysis example of the Apple Company and understand it better.

  1 . Political

  • Since Apple operates in China, the operational issues between the US and China might impact the company’s operations.
  • Perhaps, if Apple operates in any other country, it will prove expensive for them.

  2. Economical

  • Unfortunately, the manufacturing cost of Apple’s product might rise, if China increases its labor cost.
  • Moreover, a decrease in middle-class income might negatively impact Apple’s market.

  3. Social

  • Firstly, Apple ought to explore its success in the African regions as well.
  • Secondly, Black Americans don’t favor Apple, because of its expensive products.

  4. Technological

  • Perhaps, the ever-rising use of smartphones and tablets will decrease the demand for Apple’s products.
  • Unfortunately, Apple products have access to less security.

  5. Legal-

  • Maybe, Apple will start their automobile business. Hence, their insurance cost, regulatory cost, and legal procedures might also increase.

  6. Environmental

  • Mostly, the disposal of the non-working electronic device serves as the biggest environmental threat for Apple.
  • Subsequently, the lithium batteries disposal also costs high for the company.

  Hence, Apple has proven as a great company, despite the different challenges it needs to face.

  Pestle Analysis Example of Uber

  As we all know, Uber is a fast-growing taxi service provider in this world. Also, people enjoy its features like easy access through mobile apps and taxi sharing. Yet, the company is facing minimum wage issues and even if it’s banned, it will not have any benefit. So, let’s check out the pestle analysis below and understand how to conduct pestle analysis efficiently.

  1. Political

  • Firstly, Uber needs to clarify its stand on driver’s insurance.
  • Secondly, the company ought to adhere to the minimum wage rules.
  • Thirdly, Uber needs to handle ban issues in various countries.

  2. Economical

  • Undoubtedlessly, Uber is simple to access.
  • Certainly, this tax service is affordable.
  • Also, it provides job opportunities, however, the prospects are not expensive.

  3. Social

  • Fortunately, Uber provides user-friendly services and fast-pick-up for the customers.
  • Generally, it offers a better riding experience as compared to taxis.

  4. Technological

  • Firstly, Uber provides an outstanding mobile app for customers.
  • Secondly, Uber makes use of social media and other electronic media for promotional activities.

  5. Legal

  • Mostly, Uber needs to prevent its ban in different countries.
  • Also, the company needs to adhere to labor and employee safety laws.
  • Furthermore, copyright law needs strict consideration by Uber.

  6. Environmental

  • Firstly, the fuel usage might increase.
  • Secondly, traffic congestions also pose a major drawback.

  Though Uber is the fastest growing taxi service, still it creates immense controversies for the company.