The world of Business is changing faster than technology these days. But Running and preserve a business is difficult as starting a new one. It is a big challenge for every business in entering new international markets hence needs to have business expansion strategy in place to keep going.
International Business development is one of the fastest ways to grow your business which will help you to take your company to the next level.
I have put together a list of 5 best quick tips about global business expansion for medium-sized enterprises or startup to consider as they start thinking about expanding their.
Here are the quick tips to expand your business
Know Your Competitor
The first thing you have to do is analyze your competitor, 먹튀검증 what they offer so you can help differentiate yourself from them. What thing makes you different than others. Analyse what makes you stand out in a market. This may be your most compelling business development strategy which is a way towards your goal.
Business growth comes from the relationship between seller and prospective or existing customers. The customer doesn’t believe what you tell them. They believe only what you show to them. The mindset and approach of the customer towards your business is your visiting card to expand your Global Business. The global business expansion is not a simple easygoing task first you have to build a trust based on your brand.
Invest in good human resources
However, the most important aspect for any organization to grow is its human resources. Because whatever your organization would be is totally depends on your employee who works for your organization. Hire the right person at the right time. A person with deep industry knowledge and a strong network can turn a big disaster into opportunity and expand your business globally with their knowledge and skill.
Maintain good relation with government
If you want to expand your business globally you’ll have to familiar with that country’s laws and regulation. So none of the business can survive without the assistance and support provided by the state governments. To maintain a good relationship with the local government help you to survive in the foreign market.
Take help from Global Business growth consultant
The legal complexities of global business expansion are more complicated and without legal authority, you might be subject to fines and penalties. Global Business growth consultant is responsible to handle all the legal activities, Registration, and Management of your Company, Foreign investment inducements, and Exchange convertibility.
When I was in business school, the required reading was “Good to Great” by Jim Collins.
It’s a management book that explains why some companies make the leap from good to great… and others don’t.
The profession spent weeks dissecting that book with us students, but there’s one chapter that is so apropos to our industry that I wanted to share it with you and it’s called…
FLYWHEELS VS. DOOM LOOPS
I’ve condensed it a lot but here is the gist of it:
Good to great transformations often look like dramatic events to those observing from the outside, but are really organic, cumulative processes on the inside that work over the long haul.
Meaning, there was no single defining action, advertising campaign, or luck that built a great company.
Instead, the good to great companies followed a predictable pattern of buildup and breakthrough that takes effort to get going, Business like a heavy flywheel; however, once it’s going, it builds momentum and hits a point of breakthrough that becomes unstoppable and produces dramatic results without added effort.
But most companies follow a different Business pattern … the doom loop.
Rather than accumulating momentum, they try to skip buildup and jump immediately to breakthrough with one-off tactics that give them immediate but short-term results.
Instead, they get disappointing results because they fail to maintain a consistent direction, so they try another short-term tactic to get immediate results and more disappointing results happen for further disappointment, and now they are in the doom loop and heading for disaster.
The same thing happens in plastic surgery practices.
The naïve or average practices chase after the short-term gain by throwing time, , and resources at all types of shiny objects promising the world.
Maybe it’s a website company redesigning your website… again. Or Google AdWords that need a budget of many thousands of dollars per month, or directories, or social media.
They try something for a month or two, don’t like the results, 먹튀검증커뮤니티 so they jump from that to another strategy promising to be the holy grail.
But they never stay long enough to get any traction.
And, same is true for patient selection.
Many practices go after the one-hit-wonder patient versus the cosmetic patient who would be worth 10x their initial investment if they would put a plan in place to nurture them, so they literally become the practices’ unpaid sales ambassadors.
So, going back to the “good to great” concept, Global Business here is what the successful practice does to become great:
It has never been more important than right now to get your practice running like a well-oiled machine that can weather the storms of competition and COVID and whatever else comes our way.
Please reach out to me if you could use some help with this. I’ve been working with plastic surgeons for 20 years and can save you a bunch of time, money, and hassle.
While most surgeons are currently enjoying the surge of pent-up demand for cosmetic rejuvenation, nobody knows what the future holds.
That means if you want more leads, more inquiries, more conversions, more money, and more growth, it’s smart to adapt your patient attraction plans accordingly.
Here are 3 patient-attraction trends affecting you the most, as well as strategies to adapt:
IMPROVE YOUR BRAND Business
The increase in non-surgical technologies makes this industry very attractive to non-core providers who want to cash in so now you are competing for cosmetic revenues with internists, gynecologists, NPs, PAs, RNs, med spas, laser techs, and even aestheticians.
It’s time for you to brag about your extensive surgical training and experience. Show off your medical degrees, board certification, awards, plaques, PR, and your pro-bono efforts.
Educate patients on surgical vs non-surgical procedures and when surgery is necessary to get the results they want. Then show off your surgical expertise with your great before/after photos of your other real patients who had the same problem you were able to fix.
In other words, make a big deal out of things your competitors can’t, won’t, or don’t.
And, as Jeff Bezos of Amazon says, “Branding is what people say about you when you’re not in the room.”
It would behoove you to build your brand based on trust, safety, and excellent customer service.
DEAL WITH DISCOUNTING
When it comes to price, you can no longer ignore what prospective patients see in the marketplace. They are bombarded with special deals and promotions. When price cutting is rampant, it’s confusing for patients to distinguish price from value.
If you have not done a good job explaining why you offer so much more value than your price-cutting competitors. These prospective patients don’t have a good enough reason to pay your higher prices.
Please don’t take this lightly. Obviously, you shouldn’t compete on price alone. But you MUST compete on brand.
It’s the way you make patients feel that makes them willing and happy to pay more to get more.
The point is to spend the time, . And effort on attracting the best quality patients to you who care about your status. Develop a relationship with them and keep them coming back because they “value” you and your services more than saving a buck.
With that said, you also want to encourage and acknowledge those patients who help you grow your practice organically by returning, referring, and reviewing so check out the KiSS Rewards Club to automate that process.
SOCIAL MEDIA DOMINATES
Posting on Facebook and Instagram used to be a fun thing to do and now it’s a must. It’s time to learn how to get traction using these communication platforms since this is where all the eyeballs went.
You can post for free using educational and entertaining posts; however, the platforms are only showing your posts to 5-10% of your audience since they want you to pay for advertising .
To combat that, be sure you are connecting with your patient list using email as well since most of your patients are not seeing you on social media like you think they are.
And, here’s another challenge with social media. You don’t own the data. The platforms can turn off your account on a whim and make you disappear from the platforms.
To combat that issue, have your posts link to your website so you can collect your audience’s name, email, and cell and nurture that relationship.
Here are more strategies to help you gain social media traction:
As you are painfully aware if you have been trying to advertise on social media platforms Plastic surgery does not get along well due to the nature of your content.
You are one step away from porn. You are seen as persuading consumers to have medical procedures and you are hurting the consumers’ self-esteem.
That’s why it’s so difficult to get your ads approved.
You are forced to “pay to play” to get the audience reach you need like you had to with TV, radio, and newsletters because they strangle your organic reach. But do you see the catch 22?
The platforms force you to advertise YET they won’t approve your ads – crazy!! Here’s what you do…
User-Generated money Content
It’s called “User Generated Content”. Those are the comments your audience makes about your posts so most of your efforts should be going towards user-generated content that engages your audience to interact with you.
You see plenty of examples of this on social media when the surgeon asks his audience a question and has them respond below and now you see a stream of responses. You can also use polls and contests to get your followers to leave comments.
I read a stat that said 85% of consumers find User Generated Content more influential than brand content so please spend extra time on creating content that inspires your audience to engage with you.
Influencer marketing is having someone with a good following of loyal fans talk you up by posting about you to their followers. In hopes they will choose you for cosmetic rejuvenation.
Start with your current patients to find out. What kind of following they have and if they would be willing to spread the word for you.
You can also Google “influencer marketing platforms” that will partner you with influencers; however. Consumers are waking up to the fact that most influencers are promoting for the sheer motive of getting paid. And that hurts your brand so choose wisely.