seo for ecommerce

The time has come for eCommerce store owners to take SEO to the next level. Are you an owner of an eCommerce store? Tired of your online business not getting enough traffic through organic search results? This is the right place for you. We are going to present a kick-start guide to boosting your site’s search engine rankings.

If you are an eCommerce store owner, then marketing your brand and products is the top priority. We also know that SEO for eCommerce store is no less than a battle to get on the 1st page of Google. Most of the eCommerce owners fail to reach desired success (or some never try at all!) because they can’t find answers to questions like:

  • Is it possible for me to rank my eCommerce store’s website on the top pages of search engines like Google?
  • Is it necessary for me to hire an SEO expert for this task? Or will I have to learn it on my own through countless hours of research?
  • I don’t have any technical knowledge about SEO or digital marketing. Can I still rank my eCommerce store website on the first page of Google?

Let me make it straight – you can definitely increase organic traffic to your eCommerce website if you follow this SEO strategy. If you are one among those who fall into the above categories, then stay tuned.

How SEO Experts Can Help You?

SEO Experts have helped various eCommerce store owners in ranking their websites on the top pages of search engines like Google and Bing through effective SEO strategies.  We understand that online business is a key to success and so your website should be visible on the top pages of search engines.

In order to rank your eCommerce store website, you have to do keyword research first. Basically, it comes down to this – How many people are searching for words related to what your eCommerce store sells? This will give you an idea about how many people are looking for your products.

Now that you have identified the keywords on which you want to rank your eCommerce store, it’s time to write on-page SEO-friendly content. The ultimate aim of this on-page SEO is to increase the domain authority and trustworthiness of your website. So it is better if you first understand what these two factors (domain authority and trustworthiness) mean in SEO.

Domain Authority:

It is a score that determines how well you rank on the search engines. It is directly proportional to your website’s popularity and this, in turn, depends upon factors like backlinks (inbound and outbound), age of the website, etc.

Trustworthiness:

It is the ability of your website to give good results to someone who uses it. If you are new, then it will take time for people to trust you over other sites that have been around earlier. And so, you need to work on building domain authority first because, without it, there is no use of trustworthiness.

Keyword Research

Now that you have an idea about what domain authority and trustworthiness mean, let’s talk about how to increase the domain authority of your eCommerce store.

The first step is to do keyword research. In order to make this process simpler for you, we at Bliz Media divide keywords into four groups [I am giving you the list of keywords on which we rank our clients’ websites on the top pages of Google]:

Low competition-high search volume Keywords: This group of keywords is related to what your eCommerce store sells and has low competition and high search volume. You can use these types of words in your content and title tags to get better results.

Medium competition-medium search volume Keywords: This group of keywords is also related to what you sell but has moderate competition and medium search volume. It is not good enough to rank your website on the first pages of Google, so spend less time on them.

High Competition-Medium Search Volume Keywords: This is one of the most difficult groups of keywords. You need to work hard on these types of words which have high competition and medium search volume. If you manage to rank your website on the first page, then you can expect a decent amount of traffic from these keywords.

Hard Competition-Medium Search Volume Keywords: It is difficult to rank a website on the first pages for these types of keywords which have high competition and medium search volume. If you still want to go ahead with these types of keywords, make sure to work on them very hard.

To Increase Trustworthiness

Trust is an important factor in determining the success of any eCommerce store website. And so, it is better that you work upon ways to increase the trustworthiness of your Ecommerce Store Website.

In order to increase the trustworthiness of your eCommerce store website, SEO strategists follow a step by step process:

Content Quality:

First of all, you need to ensure that all the contents on your website are quality content. Quality means that they must be written in simple language and they should provide value to the readers. This will make your content more readable by search engines which, in turn, will increase user experience (trustworthiness).

Interlinking:

Interlinking is important for two reasons. First, it helps in connecting different pages on your website and improves user experience thereby increasing trustworthiness. And second. It also helps in improving the SEO of your eCommerce store website by making all your web pages accessible to search engines through links.

Links: As discussed above, link building is a very important part of SEO. You need to work really hard on building links from high-domain authority sources to get a good rank in search engine result pages. Some effective ways for link building are: Link baiting Guest blogging Link reclamation networking

To Increase Traffic

Once your website becomes trustworthy and gets ranking on the first pages of Google, you need to focus on increasing traffic for it. This will help you in getting more customers to your store.

As discussed above, there are several types of search engine keywords. You need to find out which keywords are best for your eCommerce store website and then work on them.

Some effective measures for increasing traffic to your online store are Blogging, Social media marketing, Google AdWords, Video Content Marketing, Email Marketing. And Pay per Click (PPC)

As an eCommerce store owner, you are willing to grow your business big and want it to help you in achieving the set goals. However, for this purpose, it is better that you avail good services of Ecommerce Store SEO so as to see your website rank on top of Google SERPs which will result in an increased ROI and more business opportunities.

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