Most business owners are now aware that search engine optimization or SEO is mission-critical in attracting consumers online. Then again, it’s a shape-shifting world. It keeps changing constantly, which, in turn, makes it difficult for digital marketers to keep up.
The only way to stay ahead of the curve is to stay abreast of the latest SEO trends. It’s precisely what this topic is about. If you want to leverage the power of search engine optimization in 2022, you have to adopt these trends.
1. The role of AI: Artificial Intelligence or AI continues to change the way people interact with online content. It’ll also play a crucial role in strategizing your SEO this year. The most noteworthy factor will be the AI algorithm called RankBrain of Google. According to the digital marketers of a reputable SEO Company in Delhi, it’ll dictate SERPs in 2022.
2. Long content: Contrary to popular belief, long-form content displays more captivating and engaging prowess. If possible, you should consider publishing written content of at least 3,000 words. Such long-form content pieces will attract more traffic and generate more shares than their short-form counterparts. By directing your focus to produce high-quality long-form content, you can improve your search rankings profoundly.
3. Mobile-friendly platforms: Since 2015, mobile-friendliness has been one of the most important SEO ranking factors in Google. However, the necessity of mobile optimization increased further when Google launched the mobile-first indexing system in 2019. What does it mean? It’s just that the search engine will rank content by evaluating the mobile version of a website. The so-called “primary” version of a website isn’t the one launched for desktops but the one for mobile devices.
4. The EAT principle: Experts of an SEO Company in Delhi also suggest paying attention to the EAT principle of Google. EAT is an abbreviated term that stands for “expertise,” “authoritativeness,” and “trustworthiness.” Google and other search engines use these factors to ascertain whether a webpage is providing quality content or not. You need to pay attention to the EAT principle when developing content for your website.
5. Use videos: If you aren’t using videos to bolster your SEO strategies yet, you should do so right now. Over the last few years, online video platforms have been booming. You only need to research the web a bit to know just how many business owners are using them. You have to create optimized videos and make them part of your SEO strategy. Don’t forget to provide a user-friendly overview of what your channel is about, either.
6. Collecting data from first parties: Recently, Google has been shaking things up by taking appropriate measures to get rid of third-party cookies. For consumers, it bolsters data privacy. For marketers, however, it’s a bummer. You can counter this problem by fabricating a plan for first-party data collection.
To conclude
SEO will always play a dictatorial role in the way content gets ranked on search engines. It’s also a world that keeps evolving and becoming more complex with every passing day. If you want to keep up with these trends, you can’t just publish content full-to-the-brim with keywords. Instead, you have to create quality content deliberately to rank well in Google and other search engines.
