Single Vendor Shopping cart is used to constitute a website where a single seller can trade their products to several buyers. In this process only two parties are engaged, buyer and the seller i.e. buying and selling process. Single vendor e-commerce platforms are recognized as Stand Alone Website. Hence Single Vendor e-commerce platforms have more relationships between the seller and the buyer. Here the seller manages the product list and controls the backend.
“Ignoring online marketing is like opening a business but not telling anyone.” – Anonymous
How does a single vendor shopping cart work
Single vendor ecommerce platform involves two sides, the customer-facing side and the seller-facing side. The customer-facing part is usually referred to as the frontend or the storefront, where the customer browses in the online store. The seller-facing part is usually referred to as the backend, admin, dashboard or control panel. In the Shopping cart software both the frontend and backend works simultaneously to place orders by the customer and allows vendor to process those orders.
1 Create a Potential Buyer
When a visitor clicks onto your site to find goods or services ,it is your duty to ensure that a visitor turns into a potential buyer. By adding an “Add to cart” button on every product page it will be helpful for the customers to select those items. Creating these user friendly shopping cart tools gives a good impression to the customer which is the supreme action to draw customers attention to move to the next step.
2 Add to cart Process
After converting a visitor into a buyer, they will move the preferred products to the shopping cart. it is more convenient to make adjustments in the shopping cart which makes it more user friendly. Some of those adjustments are changing the quantity, adding new items, changing size, colors, material, deleting chosen items etc.
The total price including additional charges such as tax ,shipping etc. for all items are calculated automatically despite adjustment. This helps the customers to keep the paying value within their budget limit. After completing this activities the customer is ready to pay out their money on the checkout process by Clicking on the Checkout .
3. Check out process
In this phase, the essential information like name, phone number, email, address, credit/debit card details of the customers are obtained for the payment process. Providing this much data may cause frustration and restlessness to the customer. This can be overcome by adding effective features like automatic information generation through email id.by just clicking on the Submit/Complete order button, customers can make a final review of their order again to make sure if there are any mistakes.
4. Buying some more
After completing a successful purchase the purpose of the shopping cart does not break off. You wish the customer to buy more and more in spite of finishing their purchase. This can be achieved by adding the “ Continue shopping” button, which makes the customer not to leave the store quickly. This continent shopping option gets the customers back to the shopping page and helps them continue shopping on more products. Also automatic suggestions or complement items can be suggested for consideration to the Customers and it can be added to the purchase without leaving the shopping cart.
Payment and Transaction
When the client completes the order, the order information is sent to the business immediately. The customer invoice is generated, the final order is approved and confirmed by the consumer. Nowadays many payment options are available, online, offline, net banking etc.. Payment gateways which are the most secure and smooth payment options are available. Paypal, Razor pay, CCAvenue etc.. through these payment gateways the payment process can be completed.
In Single vendor shopping cart you are the direct vendor once the payment is received you have the potential to organize the shipping and send the products to the customer. Shipment should be tracked and tracking updates must be shared to the customer until they receive the product. Finally, feedback and review from the customer is obtained for further development of the business.
Core features of a Single Vendor marketplace
In Single vendor shopping cart a customer or user is just going to register in the app, browse for products , finalize the product, place the order, compact the payment and receive the delivery.
Dashboard or Home page contains the product categories, contact details, service provider, user details, wishlist etc.
- Multiple Log in
Customer has to sign in before placing orders. To make it easy, they can sign in through their multiple ways such as Google account, Facebook account.
Providing categories and subcategories simplifies the searching time of the customer.
- Product Details
Complete details of each product is mentioned including the shipping time. Trending and fast moving products can be highlighted.
- Shopping Cart
The searched and selected product is added to the shopping cart for further check out process
- Product Review
This helps the customer to have a clear view of the product before buying.
- Coupon Code System
Coupons, offers, discounts are provided to attract the customers for more buying. This will enhance the business.
- User Orders & Details
Once the order is placed the customer can make a review on the order to insure any mistakes are there. Also the customer can review the previous order details for reference.
- Wishlist Products
Wishlist option helps the customer to save a product and purchase it in his next order. By making a wishlist it will be easy to move the product to the cart instead of searching for it again.
- Online Payment System
There are many payment options available for the customer in which online payment system is the best. Online payment are mostly preferred for safe and secured transactions. Many payment gateways are available like paypal, Razor pay, stripe etc.
The Admin Panel
In a single vendor platform the seller is the boss. In simple steps Vendor is going to add products, categories, Manage orders, payments and track delivery.
- Add Products
The vendor will add the product with complete details and description, its availability, approximate time for shipping etc.
- Add Categories
By adding categories and subcategories it becomes more user friendly. So the customer can search the required product easily.
- Add Coupons
Marchant adds coupons, offers and discounts to draw the attention of the customer into buying more products.
- Manage Orders
Manage all the orders, get reviews, feedback, check the inventory and update.
- Shipping & Delivery
Product shipping and tracking the product delivery is the important phase. The customer has to be updated with the basic details of the shipment such as Weight, Shipping Box Dimensions, Shipping Charges, Extra Handling Charge, Product Type, Product Download Location etc.
Advantages of Single Vendor Marketplace
In shopping cart software a supplier is independent, you are going to buy all products from a single vendor.
- It is easier to create and maintain relationship with single distributor than with two or more distributors.
- when the order is placed with just one distributor the administrative and other supplementary costs are reduced.
- You can achieve fair pricing by enlarging your volume leverage.
- with a single distributor, It’s trouble free to order and incorporate systems.
- an inventory control is developed with regular deliveries.
In this day and age quick development of online business makes it unchallenging for the vendor to reach their shoppers. Since the customer has more choice, e-stores have to run a customer-driven business. This will help to attract more customers. You have to understand your business, analyze your needs and then choose the right shopping cart software that is suitable for your business.