The first time you enter Pinterest, it may happen that you do not find it attractive. In short, it’s the social network of the moment, it’s collecting millions of users, like butterflies in a mesh network, but if you look closely, at first it looks more like a commercial website than a social network.
It’s best to start getting used to it, because in addition to being the (independent) social network, which has seen the fastest growth ever (9.7 million users in the last 4 months alone), Pinterest is also one of the most copied places on the web. .
How can a social network that is still in beta by invitation be able to gather a similar amount of users and sign a similar success in such a short time?
Here’s what we think the top five reasons are:
1. THE LIGHTNESS OF IMAGES
The idea behind Pinterest is something simple: a social network that allows you to collect images and classify them according to their content. If at first this may seem like a limitation, it is actually the main key to Pinterest’s success. Of course, Pinterest is perfect for those who want to find and collect images, photos, design projects, memorabilia, etc. But it gathers not only images, but also content ranging from videos, newspaper articles, humorous content, to fashion products.
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This one, unlike a Tweet or links, is more intuitive and accessible to everyone. A person who doesn’t have enough social knowledge will find it difficult to orient himself on Twitter, but it takes a few seconds to publish content on Pinterest, after all, a picture is worth a thousand words.
2. AN INFORMATION EXCHANGE SYSTEM
To pin content (or pin ), there are several ways: you can upload it yourself, you can insert an external link (similar to Facebook), you can repin a pin entered by another user, or you can extract an image or video directly from a website you are visiting using “Pin It” , which you can embed in your browser as a simple bookmarklet.
The ability to comment on any content resembles the Facebook comment functionality, much more intuitive and the repin option becomes part of the success: I want to comment on the content, don’t have to worry about going to a contact’s Board or mentioning it it, just write.
3. THE VIRTUAL MARKET IS A CENTRAL THEME
Facebook, the real network of mass social power, taught us to articulate our web business around a very specific focus: People. Pinterest, however, revolves around the topics of discussion (Art, Music, Design, Science and Technology, History) and images that characterize them.
To find content on Facebook you first need to limit the search to your contacts or pages. To find content on Pinterest, simply select the categories you are most interested in and the software will place the results you might be most interested in. Contacts, if you like, come at a later time. Find content you want and add your “Pin” to your contacts, not vice versa.
4. FROM SOCIAL NETWORKS TO SHOPPING ONLINE IS A SMALL STEP
Pinterest is also something of an online retailer. By clicking on the Gifts tab, in fact, you can choose to display only the images that serve as a cover for a product (a hat, a pair of shoes, a silk fabric, a design object, whatever…) and only those that fall within a certain price range. This feature is still in its infancy, but it won’t be long before brands and companies recognize its importance and start using it in their pins.
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5. THE WEB NEEDS TO BE CATALOGED
With the proliferation of content (and content producers, i.e. ordinary users), it will become increasingly difficult to make your way through the data jungle and new content is being added to the web every minute. For this, Pinterest has huge potential among users.
Pinch content and organize it by category, Pinterest’s 11 million active users are basically doing work cataloging the network. In this way, the cataloging of content on the web is progressive and moves towards greater accuracy and relevance.
