To get followers on Instagram, it is not enough to create a profile and post photos. If you really want to achieve range, there are a few points and tips to consider.
We’ll show you how you can get more Instagram followers and thus increase your reach based on tested strategies and an expert interview.
Use a meaningful profile picture
This should be a picture of you (for private accounts) or your logo for company accounts so that other users can recognize your account immediately.
Choose a unique name
Your profile name should usually be your real name or company name so that you can be found in the search. Your username should also match your name.
Enter your website
Don’t forget to include your website in your Instagram profile.
Alternatively, you can link to a published blog article or your own product.
Fill in your bio
In the biography, you should state what other users can expect on your profile. You can also note your location or a special hashtag there.
Make your Instagram profile known
Comment and like posts of your target group
With meaningful (!) Comments, you can draw attention to yourself on other accounts. You can achieve the same effect by liking other images.
Also respond to comments that are made to you. This is how you can start a conversation and increase the interaction rate.
Follow other accounts
By following other accounts from your target group, they are very likely to follow you back. If you have achieved this, you should not immediately follow the account again. Better wait a week or two to find out if the account isn’t interesting enough.
But don’t overdo it with this strategy: Profiles that subscribe to 500 other profiles but only have 50 followers quickly look incredible.
Use other social networks
Every social network has its own content: private details are often shared on Facebook, pictures on Instagram, videos on YouTube.
Use your accounts in other social networks and also draw attention to your Instagram profile there.
Work with other users
By working with other Instagram users from your thematic area, you can increase your and the number of followers of the other participating accounts.
Works together on fixed events such as concerts or sporting events. You mark the other profiles in your pictures.
Use other accounts to make your account better known
For accounts like that of the Berliner Verkehrsbetriebe (BVG) , other users can upload their own pictures and refer to their profiles every week.
Advertise your Instagram profile offline
To get more Instagram followers, you should advertise your Instagram profile offline means on other platforms also. So you can draw attention to your account on business cards or advertisements.
Use live videos
With the live video function, you can let your followers take part in real-time events or everyday life.
Use descriptive hashtags
Hashtags are used to classify your post thematically. Therefore, you should choose hashtags that describe your picture. Hashtags ultimately lead to getting more Instagram likes.
Choose the right language
English hashtags often seem “cooler”, but you should use hashtags that your target group also uses or that they are looking for.
Use local hashtags
When taking pictures of a landmark or other known places in a region, you should use local hashtags like #Berlin or #Hamburg. Also use the geo-tagging function, with which you can specify the location of the picture.
Check how often a hashtag is used
With frequently used hashtags such as #Summer or #Amazing, your own photo quickly goes under. With rarely used hashtags, your photo will be visible longer but will be found less often. Apps like TagsForLikes let you find popular and themed hashtags.
Create your own hashtags
Especially for Instagram accounts with products, it is worth creating your own hashtag and using it in every post. Your followers will also use the hashtag if they use your products and upload a photo of them.
Vary your photos
In order to offer your followers variety, it is not wrong to deviate from the normal posts. For example, post a humorous picture, quote, video, or gif. Always orient yourself on the topic of your Instagram profile.
Post qualitative photos
Make sure that the photos are not pixelated or that part of the image is cut off so that part of the subject is missing.
Prepare a plan for when you will post which type of photos. This way you will not experience stressful situations if you have not yet posted or prepared a photo.
Instagram provides you with a lot of editing options for your photos. Pay attention to a healthy mediocre filter, which should be adapted to the topic of your Instagram profile. The more reputable your profile is, the less noticeable the filters you should use.