double exposure of businessman hand showing search engine optimization SEO as concept

What is SEO?

It’s a fair question. A lot of people have heard of SEO or search engine optimization but not everyone understand what it means.

SEO Agency Qatar

We’ll first define the word:

SEO is a type of marketing that aims to improve the visibility of organic search results.

Nothing too difficult.

The beginning of its the success of Google was based on improving the rankings of key search terms. However, due to changes in the way the search engines operate now, the results are more complex. The objective is to boost visibility across all devices and users, and to enrich user experience on websites in order to increase the chance of them turning into customers (moving from potential customers to clients).


Organic means “non-paid which means that you should focus on methods with long-lasting value, as opposed to ones that are able to be used up when your advertising budget has been turned off.


An SEO company is an outside firm that can do the same things for your business.

Partnering in conjunction with the services of an SEO agency can assist your business accomplish these goals:

  • Better visibility
  • More traffic
  • More leads
  • More changes
  • Better Return on Investment
  • But what exactly are they going to do to make these things occur?
  • In essence, these are the things:
  • Connect with you
  • Review your website
  • Outlined goals
  • Conduct keyword research
  • Examine any penalties that could affect your website
  • Analyse your current link profile
  • Optimise existing content
  • Optimise site structure

Do you have other technical SEO?

  • Create new content
  • Create links
  • Outreach
  • Brands mentioned in the Monitor
  • Monitor the results
  • Results report


It’s a long list. More details on each of the activities is provided below:

Contact you

In the initial phase of onboarding, at the beginning of the on-boarding process, an SEO agency must know everything about your company. Your goals and assets, your current campaigns; any prior SEO work you’ve done either externally or internally as well as the specific issues you’re facing, and the gaps in your understanding.

The information they gather will determine the type of campaign that they create and implement for your company. Continuous communication revolves on the reporting of results, and improvement of the objectives and strategy to increase its impact.

When an SEO agency doesn’t make an effort to keep you informed this is a negative sign.

Review your website

Examining the performance of your website, and trying to find ways to make improvements, is an essential component of the process of onboarding. An in-depth audit will lay the foundations of an continuing SEO campaign.

To be able to accomplish this to do this effectively, an SEO agency needs access to your website and the Google Analytics account (or any other analysis software), and your Google Webmaster tools account (if applicable). If you’re not registered on the Google tools (or equivalents) They may ask you to sign up to them to ensure the effectiveness of monitoring ongoing initiatives.

Outlined goals

With the knowledge and knowledge gained from the previous steps an agency can create an SEO strategy with goals to meet your objectives. The plan of action will be laid out within any of the following areas, based on the extent and particular goals.

A printed copy of your strategy lets you keep it in mind as the campaign progresses making sure that planned actions are completed and goals are being achieved.

In the event that an SEO agency is unwilling to disclose their campaign’s strategy and goals, inform them that you must see this prior to work (and the payment) begins.

Conduct keyword research

Keywords are an essential element in SEO, and good keyword research can be the difference between a successful and unsuccessful the strategy. Knowing how real people are searching for goods and services can help you optimize your marketing and improve your chances of showing up in appropriate results.

Thanks to the advancement of machine-learning, websites are able to have an increased understanding of the user’s intent, associated words, and semantics. This means that you should be aware of the ways that potential customers are searching for items and services relevant to your business.

In the event that an SEO agency doesn’t inquire about keywords at the time of onboarding, be sure they’re using relevant topics and words that match the buyer’s intent of your potential customers.

Examine any penalties that could affect your website

Search engines modify their algorithms regularly, and some updates are designed with the aim to penalize websites that violated the guidelines or to diminish the value of SEO methods that are currently thought to be outdated.

It’s kind of a game of cat and mouse: SEO practitioners find something that works like guest posting was able to do earlier in the decade. Once the tactic becomes well-known and people find ways to capitalize on the tactic, and things start to become a bit overly-spy. Search engines modify their algorithms to eliminate those tactics that are more spammy, and the cycle repeats.

Understanding if your website is subject to any sanctions is essential. It could be a result of intentionally shady work done by an earlier agency, or even from things that were once considered acceptable but has been disregarded since. Examining your website’s traffic and determining if there are significant drops following past changes to search engines can allow the SEO agency to determine if there are penalities that could be affecting your site, and take the necessary actions to correct the problem.

When an SEO agency isn’t aware of the necessity to be looking for penalties. This could be a sign of that they aren’t aware of the requirements.

Analyse your current link profile

The result of this process is the identification of poor quality backlinks which could be slowing your website down. Organically, websites build links, but not all of them will be excellent. However, previous SEO agencies might have constructed links that were unsatisfactory in the moment. Furthermore those links which were once thought to be good could have run due to periodic changes.

Recognizing harmful links can help an SEO agency eliminate them effectively saying to Google “we’re conscious of the harmful links We’ve tried to have them removed, but we haven’t succeeded do it, so please do not click on these links”.

Another result of analyzing link profiles is identifying the gaps that links could come from. If you’re the only website within your field that’s not listed on a large news site for industry for instance it’s a fantastic chance to gain exposure.

When an SEO agency isn’t focusing upon quality of service, it might be engaging (perhaps by accident) in dangerous link-building techniques. If you’re unsure you should ask them to distinguish between good and bad’ links.

Optimise existing content

This involves rearranging the copy on pages as well as blog content and other copy on the site to ensure it is SEO-friendly. The past was when this would have meant cramming with keywords, however, now it’s about making content more natural, user-friendly, and query driven.

Optimization also includes the removal of duplicate content as well as weak content (including bulk copy that isn’t adding anything of benefit), and broken pages.

This is among the first things that search engines will see to give them an understanding of your website, and it’s the first thing that users can get in search results. Therefore, getting it correct is vitally important.

In the event that the SEO company is operating with outdated SEO practices for keywords and practices, it could result in negative effects – stay clear of keyword stuffing’ and ask them what they are looking for in an optimized website.

Optimise site structure

The navigation on a website must be simple and easy and with content that is as few steps far away as it is. It’s the norm that sites built over time by non-skilled people can turn into chaos, and the SEO agency will review the design of your website and provide suggestions to improve it.

Optimizing navigation can help crawlers on search engines get an idea about the layout and design of the website. They typically only go only a few layers deeper into your navigational layout and, therefore, if the most important information is hidden at the end of a lengthy series of links, it might not be seen in search engine results.

Every URL on your website should be pointing towards live-streamed content. It should also redirect users to other content or redirect users to a 404 web page. Visitors should not come across dead websites.

If you have an SEO agency doesn’t make mention of having studied the structure of your website and structure, ask them why.

Other SEO techniques such as tweaks to the under-the-bonnet

The tweaks to technical SEO fine-tune the way your site functions to ensure that it’s fast and accessible on all platforms. The SEO agency will examine the following aspects as ranking factors today (i.e. your website will rank higher when they’re done):

Site speed:

Along with measures to decrease the load time of pages on all devices

Secure HTTPS:

This is an encrypted connection that safeguards users on the internet, and sites without it – particularly sites where customers have the option of spending cash – could be severely penalized

When an SEO agency doesn’t deal with any of these it could be that they don’t know the basics of the technical aspect of SEO or ranking elements.

Create new content

This covers content for your site (service pages such as blogs, information pages and more) and also content for other websites (guest posts or articles, as well as thought-provoking pieces). Different industry experts give different weight to guest posts and the other types of outreach strategies However, it all comes down to your objectives and what activities are best in getting these goals.

If you don’t think that an SEO agency is writing in your style of voice, then call them on it.

Link building

Link building can get negative press due to a variety of reasons, but constructing quality hyperlinks from trusted sources remains a key element of an effective SEO strategy. A SEO agency will find opportunities to gain links from relevant websites in the industry as well as quality directories and numerous other sources. The goal is to create visitors from these sources through ensuring that the link leads to a website that can provide worth to the user.

Links can also give SEO signals, based on the assumption that a website that has a lot of inbound links from reputable, high-quality websites must be of good quality by itself. Although search engines keep their cards in their hands regarding the internal functioning of their ranking algorithms, high-quality links have been linked to ranking for quite a long period of time.

When an SEO agency doesn’t provide information on the particular links they’ve created it could mean they are not reporting on practices that aren’t optimal.


An SEO agency could conduct outreach on behalf of your business to market the content they’ve written, and to build links. In this case, try for the specifics of whether they be doing this for your company or on behalf of your business. If the latter, make sure you’re satisfied with their understanding of your branding and tone and the guidelines.

In the event that an SEO agency doesn’t provide you with their outreach targets upon request, they may be planning to reach out to sites that are not of high-quality and unimportant.

Brands mentioned in the Monitor

SEO firms can create notifications for the brand and related terms in order to increase any coverage that is natural. It could be as easy such as seeking a hyperlink to an article that refers to your brand but does not link or trying to get critical and defamatory material removed.

The latter is moving towards the management of reputation, which was typically an independent service from SEO however there may be some overlap.

This can also be a means to keep an eye on the pulse and to increase their understanding of the web profile and the positioning of your company.

If you’re SEO agency does not spot negative reviews of your brand prior to you catching them request the tools they use to monitor their clients.

Monitor the results

SEO requires constant monitoring to ensure its effectiveness. Google changes its algorithm frequently as competitors shift around the rankings in line with their marketing efforts and your company will develop collateral that must be optimized and included in your overall SEO strategy.

The agency employs a variety of tools and methods to track the performance of rankings as well as engagement, traffic and user journeys and conversions. The monitoring is used for two reasons to confirm that the current work is achieving the desired results and secondly, it offers insight that can be utilized to enhance the effectiveness of any future work.

SEO is not a matter in which you can’t catch fire and forget about it: if you find that your company doesn’t update you on the progress made by their SEO efforts, ask what the reason is.

Report on the results

The agency must provide information about the metrics that are associated with all the goals that are identified during the onboarding process. It could be:

  • Visibility: rankings, new search queries, etc.
  • Traffic: page views, bounce rate, etc.
  • Leads: inquiries and engagements with CTAs for example.
  • Conversions: amount, rate, etc.
  • ROI: Value of conversions, etc.

If the reports don’t come through or are only a few useless statistics with no commentary, you can ask for more.

That’s the kind of things that you can count on. Here’s a list of number of the most common SEO tools an agency could use:


An extensive marketing platform that comes with tools for all kinds of SEO-related activities including managing content and website analytics to responsive web website design and CTA design.

Screaming Frog:

A tool that analyzes links images, meta data, and scripts on a website.

Google Keyword Planner:

A tool that provides keyword volume search results, and recommends similar terms for specific queries.

Google Analytics:

A platform that monitors the entire interaction on your site providing extremely detailed information about user journeys and the behavior of users.


A link research tool that provides information about backlinks on websites profiles

An SEO agency does not need to employ all of these tools to prove its legitimacy There are a myriad of tools and strategies, and each agency works using a specific toolkit. The same is true for SEO. not all SEO strategy will cover each of the areas that we mentioned in the previous paragraphs.

What is important is the your ability to produce results, the skills needed to achieve this, and the responsiveness to stay up to date with developments in the field and the way they affect your website.

SEO Agency Qatar

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