Do you know what is meta description? It is important for every blogger to understand how to use meta tags. Meta tags are very important for search engine optimization. There are 2 very important parts of a meta tag, the meta title, and the meta description.
Without these, it is a very difficult task to find a place on the first page of SERP (Search Engine Result Pages). And even if you somehow took the place, you cannot stay for long.
In this post, you will know what is meta description is. What is its role in SEO as a meta tag? What is the correct way to write this? Along with this, I will also tell you 8 effective tips for writing a meta description. By using these tips, you will be able to write a great meta description and after coming to SERP, you will be able to attract visitors and send more traffic to your blog.
Before we talk about meta description, I want to clear you the concept of meta tags first. If you understand the meaning of meta tag then only you will understand its importance.
What is a meta tag?
Meta tags give complete information to search engines about the content of the page. When you read a page, it will not be visible at all but it is visible to search engines. Meta tags are HTML codes that are placed in the “Head” section of the page. Search engines get all the information on any page from these meta tags.
Let me show you an example of this. If you browse any page, you will be able to see all its meta tags. All you have to do is click on the right button of your mouse on that webpage and click on View Page Source.
You will see it look something like this.
Here if you care then you will see every meta tag. There are mainly 3 types of meta tags used for SEO.
- meta title tag
- Robots tag
- Meta description tag
I will tell you a little about all these in short, after that then I will tell you in detail about the meta description.
Meta Title Tag
I have already written an article on how to write a blog title so that you can optimize SEO properly by writing the perfect title for your blog post. The first attraction in SERP which is important for both the factors is for the search engine and for the visitors. With this, the search engine also takes our page to the top of the SERP and gets more traffic from the visitors.
Meta Robots Tags
With the help of the Meta Robots tag, you can tell the search engine which page to index and which page not to index. Along with this, you can also tell which link to follow and also pass the link juice.
So let us now come to our today’s topic that what is meta description and why is it important and how to write it?
Meta Description Tag
A meta description is also a part of the meta tag which is very important. With the help of this meta tag, you tell the search engine about what is written in your post or article in short.
From the point of view of SEO, it is very important to write this.
It is important to write it in every post and article of yours. Without this, the post will not have value in the SERP because in a way it will be an incomplete appearance.
What is Meta Description?
If we talk in our language Hindi, then it fits perfectly in an idiom. “To say a lot with a few words”
What is the squeeze of your content, that you have to write in your description? The sentence should consist of absolutely perfect content describing words.
When you have full content SEO friendly and perfectly written and the competition is very high for you, then the first target is to come to the first page of Google. If you have perfected your On-Page SEO, then you will rank on the first page. But now it is a matter of how to complete the rest of the posts from that first page so that more and more traffic goes to your page.
It is not enough just to have a perfect “meta title” for the post. Despite being ranked on the first page, traffic is not going to your post, it means that you are not able to attract visitors in SERP.
So what is left to attract then? Meta description……..?
Yes, I have just told you about this that if you are an expert in filling the ocean in Gagar, then you can easily get heavy traffic. Write the meta description related to your post content so eye-catchy and charming that people cannot live without visiting it.
What is the importance of meta description for the post
There are many bloggers who do not know the importance of meta description and do not even write it. It’s a big drawback that you don’t write it. This means that you are out of the competition of SERP. You are not in the race without it.
See, even after reaching the first page, if traffic is not going in your post, then for this you will have to do a little more work on the meta description. It is not necessary that your post will be in number 1 only then you will get more clicks.
No need for 100 crores. The movie made in it is a superhit. Even a good film of low budget earns manifold money from its budget. Just its content and appearance should be good. Here our content is good but we are talking about good presentation i.e. Appearance.
Whatever you wrote in the meta description, if it is perfect, then Google will show the same in the search result. If he does not like it, then Google itself decides what is to be seen in this tag.
Meta description tags can be written in HTML form in this way.
Meta description tag HTML form
<meta name=”description” content=”your own description here”/>
You feel like a one-time visitor and search this keyword in Google “Facebook”. This means you want to know about Facebook.
- Now you will see the search results. In SERP, you are getting Facebook – Log in or Sign Up show in the meta title.
- And in the meta description “Create an account or log into Facebook. , Connect with friends, family, and other people you know.
- Share photos and videos, send messages, and get updates.”.
- Now tell me what did you learn from this example? If you look carefully at its meta description, how perfectly it was written.
It contains keywords, and the words are framed according to the content. And its length is also only part of 155 -160 characters including space. The required length for the search engine should be 155 -160 characters i.e. letters. These are so important things taught in the digital marketing course in Delhi…
Write the description on the lines of “Gagar Me Sagar Bharana”.
I have already told you that your meta description should follow the rule of “Gagar Me Sagar Bharana”.
- Now here you have to understand that what is the common thing in Gagar and Sagar? That is water, meaning that it is also important to have a content-related description.
- Represents the entire content of your post. In your meta description, this meta description in the form of a meta tag is such that it summarizes the content.
- It works like a trailer for a movie. When do people go to watch movies when the trailer is great? If the trailer itself is slow and boring, then people can guess that the movie will also be boring.
Optimize meta description
If you use WordPress for blogging, then it will be very easy for you to write the meta description. Yoast SEO plugin is a very helpful plugin for On-Page SEO. In this separately, you also get a description box inside it. In which this plugin will show you even if there is more or less length and will be very helpful in writing perfect tags.
This plugin helps you a lot in boosting your search ranking. With its proper use, you can optimize every post for yourself perfectly.
Yoast SEO plugin provides many features for free. With its correct implementation, you can always rank your blog’s article on the first page in the SERP.
In short – In today’s post, you have learned what is meta description. Apart from this, 8 important tips were also told to attract a great and visitor. By following this, you must have understood an important topic of search engine optimization and will start using it in your own post. Also, they must have understood how to write a good and eyecatching description and what is its importance. If you have taken SEO training in Delhi that you must know about these …
If you follow the 8 effective tips of meta description mentioned, then you can write the best and attractive meta description for your post. If you find the post helpful, then share it on your Facebook, Twitter, Instagram.