What Is a Meta Description?
What exactly is a Meta Description? A SERP result consists of three parts: the title, the site name, and the URL. A meta description is simply a short snippet that offers a short description of the targeted web page’s content. It’s an HTML attribute that is editable only by the site owner. The title is what identifies the result, while the site name is what identifies the content on the page. The URL is the link to the targeted page.
So what is a Meta Description? It is essentially the first few words of your target content in the SERP. It tells the search engine crawlers what page of your website it has found. If you optimize your website correctly, it should rank higher for the specific keyword you’re targeting. The higher it ranks, the more likely your visitors will find something like it.
The best way to learn what is a meta description? The best way is to simply search for words related to what is a meta description? Like this, I’d try, “image search engine optimization.”
One of the biggest problems with search engine optimization is explaining what is a meta description? One way to describe one is to write it in a sentence like this, “The top ten most important keywords are mentioned in the title, last sentence, and first few pages of the SERP.” Obviously, you want to use as few keywords as possible. This helps the search engine crawlers to understand what the page is about.
One of the benefits of writing your own search engine results snippet is that you can use keywords you want to target. If you have an image of an object that you want to target, you might include the word or phrase you want the search engine to find. The other thing you can do with your search engine results snippet is to include alt text links. For example, if your web page is about fish, you can put alt text links such as “fish aquarium”, “fish aquariums”, etc. That way, the search engine will automatically count the alt text links when ranking your web page.
When you’re optimizing your web page, be sure to think about how long your meta description length is going to be. If it’s too short, it doesn’t make much sense. If it’s too long, it makes the visitor wonder what you meant. Be aware that SEO professionals recommend a maximum of 150 characters per Meta tag.
A couple of things you can do with your meta descriptions is to use them to describe the pages you’re trying to rank for. You can use the keyword and add the page name in parenthesis. This way, it will only show up in search results when the search terms match the parenthesis. Using the keywords inside your parenthesis ensures that the search engine spiders will pick up on the keyword.
A third technique that you can use for what is a Meta description? You can actually perform some keyword research on your own. Keyword research, if you haven’t done it before, is basically analyzing the keywords that are used in your web pages. By looking at the content for each page, you can see what the keywords are. Then, you can craft your Meta description to incorporate those main focuses into the text.
The final technique for what is a Meta description is to limit it to one or two words. Each page should have its own keywords in the Meta description, so don’t mix it up. If you have keyword research, you’ll realize that you have to include every keyword that’s related to your page in the description. So, limit it to two or three words in most cases. Then, just make sure that you leave the rest of the content in plain English. Including spaces in your description doesn’t help the search engines determine what the page is about.
A couple of other things that you can do with what is a Meta description is to include the summary tag at the beginning of the description (this is another good reason to keep it under 160 characters). The summary tag can be seen as another call to action, but you want the summary to be short and sweet. Finally, don’t include meta-descriptions with rel=minor in them, since this has the opposite effect. Also, avoid using the &keywords in them, since this is seen as search engine spam.