Role of Impressions & Engagement in Organic SEO

What is SEO?

Search Engine Optimization is abbreviated as SEO. To put it another way, it is a procedure that allows a website to be readily found and rated not only on Google, but also on other search engines such as Yahoo, Bing, Duck Duck Go, and others. However, because Google is the most used search engine, its search results are deemed standard. The number of visitors to a website is directly proportional to its rating. If a website has a high ranking, it is more probable that it will receive more visitors. A high ranking means more business and revenue.

Why is it important to be found on Google search?

As previously said, any search engine, not just Google, must display the website in the search results, which is the ultimate purpose of SEO. This is because, in the recent changing times, everything, including businesses, has gone online. Previously, websites were simply used for information, but now they serve as a virtual business centre.

What are the benefits of SEO?

For organisations or websites looking to establish an online presence, SEO is extremely advantageous. It not only aids in the development of an online presence but also in the generating of additional traffic to the website, i.e., increasing the website’s visibility to more users, resulting in increased business and income generation.

How can you make your website SEO friendly?

A website can be optimised for search engines by ensuring that it is search engine compliant. Certain technical components of SEO, in particular the on-page activities of SEO, must be completely met for a website to be search engine compliant and for search engines to be able to crawl and index the web pages as well as the entire website.

How can you measure your website’s SEO performance?

Keyword positions, organic traffic, and the Domain and Page Authority of the website, which are largely derived from the backlink strength, are the most important metrics for evaluating the SEO performance of a website. The greater the number of high-quality backlinks, the more effective the other parameters are at enhancing SEO performance. 

How can you improve your SEO?

Consistent SEO efforts focusing on all aspects, such as Onpage SEO, keyword positions, appealing content, qualitative & quantitative backlinks, good organic traffic, etc., all of which are properly met, will unquestionably pave the way for enhancing SEO.

How SEO improves Organic Traffic: There are many examples of websites that have benefited a lot from organic SEO efforts. Organic SEO strategies such as On-page SEO, Off-page SEO include keyword research, content with proper keywords and accurate keyword density, and link-building as a major activity. Organic 

Traffic is nothing but the overall Website performance which is derived through different means of Digital Marketing. All the On-page activities exactly met forms half of the SEO done and the rest of the off-page SEO is a consistent process that needs continuity. Though the results aren’t viewed instantly, the results are fruitful over a period of time. 

Take, for instance, the case study of an IT website which is a Global On-demand Freelance Marketplace ranking with good search results and performance due to the addition of business-related keywords to the website and blog’s content. Instead of relying solely on organic efforts, the quality of the website and its content has improved the website’s performance, albeit not significantly. Nonetheless, the website’s results are convincing.

The website ranks well for Managed Service Providers (MSP), Network Operations Centre (NOC), and IT Services-related keywords. During the pandemic, it assisted numerous businesses and organisations in providing high-quality services, which is also one of the reasons for the increase in organic traffic, as many individuals visited the website and utilised the services.

Organic traffic is affected by the search impressions & engagement:
  • Organic Traffic is more valuable because it involves an interested audience. During the search results, many search terms which partially match with the keywords or content might also rank for the website and this is nothing but the impressions in the search results.
  • These results are purely based on the search results displayed by search engine bots and have nothing to do with the relevancy of the website or business but, on the whole, the website has certain impressions for the search terms.
  • When the user engages with the website to find out the actual requirement the final outcome might vary. Hence, the engagement rate for a website is also a key factor for organic results. The more the engagement time of the user spent on the website, the higher the chances of the improvement in the organic results of the website. 
  • In today’s digital world, brand building is more important than ever. With a well-designed website and effective search engine optimization (SEO), you can guarantee that people will find you when they search for products, services, or information.
  • If someone discovers your website through the power of SEO, they will have an easier time navigating to other pages on your site as well as to other relevant online destinations or offline businesses in the region in which you operate.
  • When someone sees a link to your website on another website, your SEO works diligently behind the scenes to ensure that the traffic is directed to you and not to a competitor with similar products or services.
  • The organic results imply that the user is seeking a specific answer, i.e., the user is searching for a particular product, piece of information, business, or other entity. Your website should be optimised so that it ranks among the most relevant search results.
  • The online business landscape has changed dramatically in recent years, with more people likely to convert. In this regard, the covid has helped to increase online activity in all its forms. The greater the number of visitors to a website, the greater the likelihood of conversion or at least organic promotion.
  • Organic activities for a website, such as SEO, are very cost-effective; if not free because they do not involve any costs other than the SEO personnel fees. Whereas the costs of paid promotions on various platforms vary according to their respective site guidelines.
  • Moreover, the outcomes of paid actions are immediate and unpromising. Although organic search results are time-consuming, the final results are promising, highly relevant, and trustworthy. The results are also long-lasting and guarantee enduring website traffic and performance.
SEO focuses on providing the best experience for the audience:

It is not sufficient for SEO that your website appears on the first page of Google’s search results. In fact, according to Google, marketers who focus on building a good website – one that provides a positive user experience; don’t need to worry too much about SEO because Google will reward them.

SEO is fundamentally about connecting you to your audience. It is more likely that you will rank higher in organic search results; if your website contains relevant, user-friendly content and is optimised for search engine indexing.

SEO boosts your organic traffic, which is more valuable than other forms of traffic:

In general, SEO increases your organic traffic, which is superior to non-organic traffic;  because it involves an interested audience. Individuals who are actively searching for what you offer. Non-organic traffic is less valuable because it may be spam or originate from individuals; who are not genuinely interested in your offering.

Lastly, organic activity reinforces the website, ensuring long-term results and constructing a reliable business foundation. Non-organic or paid activities are recommended unless instant results are required, such as for weekly events, programmes, etc. These have to be promoted to a larger audience in a shorter amount of time.

However, organic activities must also coexist with non-organic activities; otherwise, the non-organic activities will be ineffective. Even though round-the-clock Digital Marketing activities are necessary for the business’s overall results; organic activities or organic SEO alone account for a larger proportion of the results base than the average.

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