Search engine optimization or SEO is crucial in building an incredible and accessible website. One way it helps brands achieve top ranking is by putting the right keywords in the appropriate places on the website.
However, there might be instances wherein the website is nowhere to be found in the search results. The website may not be ranking even after employing sufficient Hoboken SEO efforts due to various factors.Â
For example, if a website is not ranking well in the search engine results, it could be because it is attempting to rank for highly competitive keywords. These are the key phrases that many websites try to rank for, so using them can be more challenging. If well-established websites within a particular niche rank for a competitive keyword, it might be a good idea to look for long-tail keywords. They are more specific and often have lower competition. Fewer websites are trying to rank for these keywords, which gives a website a chance to be at the top of the search engine results.
While long-tail keywords have significantly lower competition, they also have a lower search volume. This means that fewer people use these terms when searching. But in the long run, it is a compromise that is often worth doing as it helps build authority with a higher probability of success.Â
Keyword optimization is one of the founding pillars of a successful Edison SEO, but it is not the only aspect supporting SEO efforts and generating profitable results. Other multiple pillars support SEO efforts, and if one of these factors is missing, an SEO campaign could collapse or not make any progress. In the search engine marketing world, these pillars are referred to as ranking factors that a website needs to compete with other websites and top search results. If keywords are not ranking well, it is crucial to look at the latest ranking factors and see what is missing from the website.
For more details about what to do if a website’s keywords are not ranking well in search engines, here is an infographic from Landau Consulting.
