WordPress vs Wix What is the best option for creating websites?

There’s a reason people scramble over which website builder is better, with a dozen leading options. That being said, WordPress vs. Wix seems to be the most common debate for designers and there is a good reason for it.

Despite the clear differences between a hosted website builder like Wix and a self-hosted content management system like WordPress, there are two strong cases of why, how, and when you should choose one over the other. And what you may find is that there is no obvious choice for every website you create; that, in fact, the situation and the client may require one or the other.

What is Wix?

This is the Wix website:

Wix

You can now see what type of user and purpose you are leaning towards:

  • Youth
  • Minimalist
  • Fashion

The homepage looks more like a millennial influencer’s Instagram post than a website selling software to web designers, business owners, and marketers.

That is indeed what Wix is. It is a website creation platform designed to help anyone get their business or concept online quickly.

What is WordPress?

This is the WordPress website:

WordPress

This is not to be confused with WordPress.com, the hosted arm of the WordPress brand. If your goal is to create a website for a business, then you should use WordPress.org, the self-hosted brand.

Related Reading: WordPress.com Versus WordPress.org: Which Version Of WordPress Is Best For Me?

Who is this for? Well, the outward appearance of the website would make you believe that this content management system should appeal to people with a more technical mindset. And, if you were one of those who thought that, you’d be right, for the most part.

That said, the WordPress website design itself is quite misleading. Anyone who did not know any better could see this and think that these are the types of sites and designs that can be done with this software. Actually, you can do anything with WordPress.

Wix vs WordPress: pros and cons

Which of these platforms is better for creating websites, Wix or WordPress, depends on several factors. As you tackle your next website project, think about how the following list of factors will affect your workflow and website results:

  • hosting
  • Domain
  • Data ownership
  • Ease of use
  • Layouts, themes, and templates
  • plugins and plugins
  • SEO
  • Blogging
  • ecommerce
  • Support
  • cost

Then, skip to the relevant points below and consider which of the website builders handles it best regarding your needs:

hosting

Hosting is the actual server (or cloud) infrastructure from which a website is powered. While essential for running any website, not all website builder programs provide it.

Wix WordPress
hosting Hosted Self-hosted

Wix

Wix is ​​what is known as a hosted website builder platform. This means that Wix provides the server infrastructure for its users’ websites.

Wix promises the following:

  • 99.9% uptime
  • SSL certificate
  • Instant setup of your website

It’s a pretty simple premise, but it can be a huge relief to anyone nervous about having to set up their first website and get it done the right way. Truth be told, managing one’s hosting can be stressful if you don’t know what you’re doing.

Moreover, this also means that you have absolutely no control over it.

You cannot monitor, manage or edit your databases. You can’t fix problems with a hacked website or slow-loading pages. You can’t even choose what type of hosting you can use (and there are many different types, each of which is best for different types and sizes of websites: shared, cloud, VPS, dedicated, etc.) is this type. of things that will become more important to you.

A note on speed
You also have to think about the speed piece. Wix makes no guarantees about how quickly user sites will load. Instead, it says it uses a system of tools, Wix Turbo + CDN + optimized images, to keep the sites running well. Then let users be careful how much content they put on your site.

Bottom line: if you intend to build a website that is more than a dozen pages long and contains more than an image or two per page, you should expect your site to not run as fast on Wix. And considering how slow your own website and page builder tool is, that’s a pretty safe assumption.

A note on security
Security is another one of those elements that your hosting provider should take care of for you. While Wix grants each user an SSL certificate and protects its servers from DDoS, that’s all the protection you can hope for.

Even though this gives you some peace of mind, you should be careful when creating websites that you want to extend with Wix. As your website gains more visibility, it is more susceptible to attack.

WordPress

WordPress is what is known as a self-hosted content management system, which means that the user is responsible for finding their own hosting and domain to put behind the website. Without them, the website they build on WordPress is going nowhere.

While this may seem like more of a hassle, think about the opportunities this brings you.

This means that you have the freedom to find the right hosting solution for your website. And with so many great WordPress hosting options to choose from, it won’t be difficult to find the right company, the right type of hosting, and the right hosting plan to suit your needs.

Plus, self-hosting is easy to scale and also gives you more room to grow. Let’s say you are building a website for a new cloud hosting business today. Within a year, traffic is booming and you need more bandwidth, better security, and more control over performance. Then, go to the control panel and upgrade to the type of plan and hosting you need.

Here’s an example of what this looks like from the Bluehost dashboard   :

Bluehost update

You can also demote, outsource your hosting management, or move to another hosting company if you want. You are in full control.

A note on speed and safety of WordPress
However, one thing to keep in mind is safety and speed.

While a great hosting provider will help with some of this, WordPress websites tend to run slowly the more themes, plugins, code, and content you add to them. Which means you also need to optimize your site’s performance and protect it from within WordPress (no matter how hard your hosting provider looks for it).

Additionally, its core WordPress software, theme, and plugins require constant monitoring, updates, and maintenance. Some web servers will take care of this for you, but it comes at a price. If not, then it’s time to spend on billable tasks to get your site up and running quickly and safely.

In short, while your site might perform better on WordPress hosting, it will take a lot of work to get there.

Domain

A domain is the URL of your website. With a well-chosen domain name, you can improve the speed with which new and returning visitors find your website.

Wix WordPress
Domain Subdomain or custom purchase Buy custom

Wix

For starters, Wix provides users with a subdomain. So, it will look like this:

Wix subdomain
If you want to remove the “wix” tag within your domain name, Wix requires users to pay for a premium plan if they want to use a custom (paid) domain on the site. So not only do you have to pay the annual fees to own a domain name, but you also have to pay to use the Wix creator in order to do so.

WordPress

You can buy your domain name from anywhere you want and take it to your WordPress site. Unlike Wix which charges users to do this, WordPress (and its hosting provider) will not.

The great thing about this is that you don’t have to worry about customers getting lazy or stingy and resigning themselves to a subdomain like they would on Wix. That’s not necessarily a terrible thing, but it won’t help you establish real authority online if it’s clear that you don’t own your own web property.

Data ownership

Website migration (moving them from one domain to another, or from one web server to another) is not something that many people think of. It is like buying a house. Assume this is where you are going to take root and then you won’t have to bother moving again.

But what if you are not satisfied with your hosting service? What if your customer decides they don’t like having your site on one website builder platform and wants to switch to another? Or what if you simply want to have access to your website data, something that can only be accessed from the hosting side?

It’s this question that will quickly lead you to a better understanding of how each of these platforms handles your data:

Wix WordPress
Data ownership Own your content; not your data Own everything

Wix

If there is any red flag that should keep you away from Wix, this is it.

In accordance with the Wix Terms of Use, the content that you create for your website and upload to the Wix servers is yours. You retain the copyright of your intellectual property in perpetuity.

The knowledge base page on how to export or embed your Wix site elsewhere stipulates that you can import a website from another authoring platform to Wix. However, once the site is there, it must stay there. You can never export outside of Wix servers to another platform.

In other words, if you decide that you no longer want to use Wix, you will have to build your website completely from scratch because you are not the owner of nor do you have access to the data or the code behind it. For a website with a dozen pages, no blog, and your own images, this might be fine. It will just be a lot to copy and paste. But anything more than that could turn out to be an expensive and time-consuming drain, so be careful.

WordPress

WordPress, on the other hand, is a huge winner in this field.

Because you choose your own hosting (as long as you work with a trusted source), you have full access to your database and files on the backend. You can see inside your tables, customize files, and change server settings there.

This means that you can move your website freely. You can work with your hosting company to migrate your website from other hosting or from another website building platform entirely.

You can also import and export your website data directly from WordPress:

With WordPress and even the hosting plan you choose, you never have to feel stuck. Or as if your data were hostages. What you create with WordPress is yours and you can do whatever you want with it.

Ease of use

  • When considering the ease of use of a website builder, you need to think of a few different types of users who might enter it:
    you (the designer or developer)
    The customer (usually a business owner who is not that tech-savvy )
    A writer / marketer / other creative contributor

Each person’s comfort with the platform largely depends on how comfortable they are with the software as a whole. With that said, some website builder tools tend to be more universally friendly than others.

So, when considering which platform is best for you, think about how easy it will be for each user to log in and get started.

Wix WordPress
Ease of use Novice DIY users Web designers, developers and marketers

Wix

This is one of Wix’s biggest claims of fame: the fact that you can create an account and instantly have a website “built” for you. While that’s technically true, you still have to go into the website and update the content to make it 100% yours and not just pulled from a Wix template.

This is where the usability test really comes into play.

If you switch to mobile view it becomes this:

Wix Mobile

Wix is ​​a traditional Drag & Drop editor, which should mean it has a short learning curve for anyone who uses it. However, that is only true up to a point.

As you look around Wix, you’ll find that while it’s seemingly well organized to begin with, the “Save” settings above, the “Edit” settings on the left, there’s just too much going on here. Just try clicking any of the elements on the page:

Wix Edition

An editing toolbar appears directly above the item, allowing you to change things like font size, colors, alignment, and more. An additional editing toolbar appears along the right side of the page.

For design professionals, it won’t be a big deal, although it will take some time to become familiar with each of the editing options. For someone with no design background, this can easily be overwhelming, leading to poor design choices and inconsistency throughout the site.

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And what about web developers who want to write custom code so they can do more with their site content? While Wix offers something called Wix Code, this functionality is only allowed when you upgrade to a paid plan. Which means out of the box, Wix is ​​not a developer-friendly platform.

Then there’s the Wix dashboard:

Wix Dashboard

When Wix initially sets up a website for a new user, you get a basic website. The navigation has been created to include essential pages such as Home and Contact. However, if you want to add any other kind of pages or sections to your site, you have to add them through apps. For example, the Blog, Store and Forum sections are integrated through applications.

To edit these parts of your site, Wix takes the user out of the editor’s main interface and into this panel. It’s honestly not the easiest dashboard to navigate (as there are multiple levels of settings and they’re not always clearly labeled). Also, it is very slow to load.

Loading Wix Dashboard

Also, some of the settings here are closed. This is Wix’s way of forcing an upgrade to one of the premium plans.

For simple business websites, the Wix editor will work fine. For something more advanced, expect your workflows to slow down and your costs to go up.

WordPress

WordPress was initially built as a content management system, long before the days of Drag & Drop builders like Wix. Because of this, the WordPress dashboard and admin area look a bit dated.

WordPress dashboard

It’s also a bit messy when you walk in, although those dashboard widgets can easily be cleared by removing them in the “Display Options” tab.

Now in terms of usability, web designers and developers should have no problem making their way into the WordPress content management system. Most of your time will be spent along the left sidebar, which never disappears or changes position. The only thing that can complicate this is when you start adding new themes and plugins to WordPress.

Compare your old new WordPress installation with this one that contains essential themes and plugins for building a basic website:

WordPress with plugins

This is just what you’ll see when you install the plugins you need for security, performance, and lead generation. If you want to add something else, for example a live chat widget, ecommerce products, or icons to share on social media, the sidebar will expand more and more.

That being said, everything is well labeled and it shouldn’t take long to get familiar with where everything is. For you, that is.

For your clients and other non-technical users, there might be some WordPress navigation issues. Fortunately, there are plugins available that give you the ability to customize the WordPress admin area so that these users only see the parts of WordPress they need. Like posts and pages. If you can keep them isolated from those parts, you may not have a problem using WordPress.

Now, in terms of using WordPress, it is very simple. Click where you want to add or edit content on the left (i.e. posts (blog), pages (web), media (images), etc.) Then enter the WordPress editor:

WordPress editor

Actually, this is something new for WordPress. Previously, WordPress came with a basic text editor for creating content. However, the folks behind WordPress decided that it needed to compete with Wix, which is why it now uses this block editor.

WordPress blocks

Although it doesn’t sound like much, there are a lot of things you can do with the WordPress editor and its new block system.

For users who are not happy with this editor interface and want to work in a visual editor like Wix, fear not. You can also do it with the simple addition of a plugin like  Elementor or Beaver Builder.

Here’s an example from the editor when you place the Elementor plugin on   top:

Elementor builder

As you can see, it is comparable to Wix, although significantly cleaner in design and usability. Plus, these build plugins are great for users of all kinds – designers who want adjustable settings, developers who want to code, and novice users who want most of it done for them.

While you may not be able to get a WordPress website up and running immediately after installation, there is much more the editor allows you to do, which may be more valuable to you in the long run.

Layouts, themes, and templates

Again, because there are multiple users who might be using a website builder to build their website, you’ll want to know that there are multiple layout options as well:

  • Design from scratch
  • Customize a pre-made template
  • Apply a skin or theme, then write and design all your content in a custom way.

It is also important to know what kinds of design efficiency tools exist. For example, websites should use consistently designed elements such as fonts, image sizes, and color palettes. It would be great if your website builder helped you do this with one click rather than having to reapply your style every time.

Wix WordPress
Design Customize pre-made templates Design from scratch or customize themes and templates

Wix

Before doing anything else with Wix, it will ask you to choose a design template for your website.

Wix Templates

It’s incredibly easy to get started this way and takes all the work out of designing a website (if that’s what you or any of your users want).

That said, you still have the freedom to edit all the elements that the template has set for you, including the color, typography, placement, alignment, animation, and content type of each element. Only be wary of this if you have clients or other users who decide they want to deviate from the website’s brand palette or guidelines.

Wix controls

While there is certainly a lot you can do to customize your website design template, one thing you can’t do is create a universal style for a website. For example, if you choose not to use the template’s preset font, you’ll have to manually update it throughout the site (which is a hassle).

Wix style customization

Also, you cannot create your own section or page templates. What you can do instead is “Duplicate” a page or item, but it has to exist within the same space on the same website. Wix offers no such tool for designers who want to create generic widgets or page layout templates for reuse in their projects.

WordPress

WordPress uses what are called “themes” to design a website. And there are a variety of places you can get them. The WordPress repository has thousands of free themes available for download.

WordPress themes repository

Design marketplaces like ThemeForest also have thousands of premium WordPress themes.

ThemeForest

There are also entire stores (like StudioPress) that sell their own themes.

Because WordPress is an open-source platform, anyone can code, design, and contribute their own themes. This presents a small risk if you come across a topic that is not well coded or has a vulnerability that allows hackers to easily enter your site. But that is why all these platforms publish reviews of their topics so that you can evaluate the quality and safety of their use.

Now, although WordPress themes look a lot like Wix templates, there is a key differentiator between the two:

This is the WordPress “Customize” tool. Regardless of the theme you use (if you use any, as you can also build your site from scratch), this tool will be available for you to use. From here, you can configure your menus, footer content, and designate a home page for your site. You can also apply the universal design settings once and never have to worry about them again.

This is useful to ensure consistency throughout the site.

WordPress does not automatically provide users with templates: website, page or section. However, many themes provide multiple page “templates” if you want to use a different layout, look, or elements than the default theme allows.

As for creating your own, you can get access to that feature when you use a page builder plugin. With  Elementor, for example, you can use page and section templates from your library. Or you can build your own:

This is a great tool to have if you plan to reuse the same elements or page layouts on your website or in multiple design projects. It’s also a great idea to use templates when you have numerous team members and you want to make sure everyone is constantly designing and updating your site.

plugins and plugins

There may come a time when you want to do more with a website beyond what the website creator and theme allow. And it’s especially helpful to have access to tools that allow you to add this new functionality like web design and marketing trends (which they do quite frequently).

At Wix, these are called “apps.” In WordPress, these are called “plugins.” Regardless of what they’re called, they allow you to do a lot more with your website than you would if you took website builder at face value.

Wix WordPress
plugins Hundreds of apps to add essential and advanced features Thousands of plugins to add advanced features

Wix

With Wix, there are two places where you will find your website plugins.

The first is on the Elements tab:

This part is a bit confusing as the Items section is where you will also find standard items like text boxes, images, and social media icons. However, as mentioned above, Wix doesn’t include things like a blog or a ready-to-go store. To add these full page / section elements to your site, you need to download them as plugins from here.

If you want to add anything beyond that, you will find those plugins on the Wix App Market:

From here, you can integrate things like:

  • Analytics
  • Social media widgets
  • Price Tables
  • Advertisements
  • Maps
  • And more

However, before you commit to adding a specific item to a Wix website, be sure to check out the app on the market first. Ratings are provided so you can get an idea of ​​how happy other users are with the add-on functionality. Also, many of these apps are only accessible after paying for them. Also, some of the apps set limits on what you can do with them for free. For instance:

However, in general, if you have a vision of what you want to do with your Wix website, you should be able to achieve it by adding applications.

WordPress

WordPress is no different than Wix in this regard. The plugins are available for free or premium. It really depends on how much you need to unzip from the plugin.

However, there is a key difference that separates these two platforms and it is this: WordPress offers many more plugins for free than Wix does with its applications. As of this writing, the WordPress repository has nearly 55,000 free plugins available for download.

WordPress plugins

And WordPress isn’t the only place to get plugins either! ThemeForest’s companion plugin, CodeCanyon, also has thousands to choose from.

CodeCanyon

Not to mention the independent WordPress plugin developers who publish and sell them on their own sites, like WPMU DEV.

WordPress is the most popular content management system in the world, which also means that it also has the largest network of contributors. If you’ve ever dreamed of adding a certain type of feature or functionality to a website, a WordPress developer has likely created a plugin for it. And this is not just to add a new feature to your site (like a popup or an animation). You can use WordPress plugins to optimize your site for performance, security, and SEO.

Of course, you need to be as careful with plugins as with themes. You don’t want to use one that isn’t well coded, but you can easily check the thousands of reviews and ratings that remain for problems.

Another thing you want to be careful about is the number of plugins you use. As noted above, plugins can seriously damage the speed of your website, so just because a WordPress developer has created a plugin that does what you want to do, that doesn’t mean your website needs it  , especially if it comes at a cost of performance. So be careful with plugins.

SEO

Search engine optimization (or SEO) is an entire industry unto itself. Expert SEO assistance aside, your website builder tool should help you do some of this work for you.

This is especially important since SEO is not a technical matter that can be difficult to master unless you are really ingrained in it, day after day. But it is absolutely necessary if you want your new website to be found in the search results.

Wix WordPress
SEO Very basic Comprehensive optimization and analysis

Wix

To be honest, Wix won’t do much for your website SEO.

For starters, the SEO settings are hidden in the Marketing Tools tab:

If you or your users aren’t aware that SEO is a marketing technique and would find themselves there, you might not even think about looking there. Also, Wix doesn’t even allow you to edit your SEO at the website level. Instead, it provides you with steps on where and how to edit SEO at the page level:

Now every web page, blog post, and product page you create in Wix gives you the option to add SEO:

The problem is that there is almost nothing of value here. Yes, you can enter a custom URL, title, and meta description to appear in search lists. However, Wix does nothing with keywords, page structuring, image SEO, or any of the other elements that contribute to your page’s ability to rank well in searches.

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There are a couple of apps that you can use to help with this, so be sure to check them out.

WordPress

WordPress doesn’t do anything to help with SEO either. But that’s because it doesn’t have to be that way.

There are a couple of free plugins, Yoast SEO and All in One SEO Pack, that you can use to do the heavy lifting. Once installed, you will not only have a tool that provides all the search information you need to optimize your site or page:

You will also have a try advisor that will tell you where your SEO is weak on the page and what you can do to improve it:

Beyond that, these SEO plugins help you connect your site to Google and submit a sitemap (i.e. navigation) to search engines. That way, you can ensure that search bots see and crawl your web pages, so they can rank in search results.

Blogging

These days, it really doesn’t matter what type of business you’re running. Consumers expect to see a blog on your website, and you should want to have one too. A blog establishes authority and solidifies the connection you make with your site visitors or your business customers. It is a real added value.

The only problem is that some website builders don’t make blogging easy.

Wix WordPress
Blogging Add; manage it separately Inherent and essential part of CMS

Wix

As you have already seen, Wix does not include a blog on its websites.

However, once you add that new Item to your site, this is what your blog will look like:

This is the default layout for your blog. You can change this layout on the Blog tab and select an alternative layout or layout from Custom Feed or Recent Posts. However, you should remember to delete the one that is already there for you, so as not to mess up the page.

Then once you’ve figured out the layout, you can use the Blog Post Manager to edit the content of your posts.

You can also create new posts from here:

Unlike your website, which is already designed and preloaded with content, new blog posts will not be. You are also limited in terms of what type of elements you can put on a blog page. Only text, images, video, separators and HTML code are allowed.

WordPress

WordPress started life as a content management system (blogging) and is still a great place to drop your thoughts on the page.

In terms of adding new content to your blog, it is like anything else in WordPress. Just find the post manager on the left sidebar and then log in so you can manage existing posts or create new ones.

WordPress posts

The post editor is exactly the same as you would use to create new pages for your website, which should greatly decrease the time you have to spend learning how to blog.

WordPress Post Editor

The only real difference here is that there are a few other things to configure on the right sidebar. Things like blog categories and tags.

In terms of “designing” your blog, you shouldn’t have to worry too much about this. Your theme will dictate how your blog posts are laid out on the page. If you’re not happy with the default settings, check your theme to see if alternative layouts are available. If not, there are plenty of WordPress plugins to help you design your blog the way you want it to look.

WordPress blog plugins

That doesn’t just mean changing the layout or the thumbnails of the images. This means adding items that are essential to converting visitors into long-term readers, such as related post lists, social share buttons, and newsletter subscriptions.

eCommerce

It will not always be the case that you need your site to have eCommerce functionality. However, when you do, you want to make sure it runs smoothly. There are so many things that can go wrong from point of entry into a site to payment, that the last thing you want is for your site builder’s eCommerce tool to be responsible for the mistake.

Wix WordPress
ecommerce Add; requires premium upgrade free plugin

Wix

With Wix, you can add a free Store to your website through the Items list.

Wix Store Manager

Like many things Wix does, it really goes above and beyond to help you set up a store in no time, as you can see from all the products that are already uploaded on the store page. The pre-made layout for the product page looks great too, so you shouldn’t have to waste too much time playing around with it:

Wix Products

Editing and adding new products is similar to the main content on your site:

However, there will obviously be other fields available than you would see on a page. So instead of a large text box to place your page content, Products ask for things like variation types (e.g. size, color), inventory quantity, SKUs, prices and discounts, etc.

However, here is the catch:

You can set all of this up on Wix… but you can’t really sell and accept payments through your site until you upgrade to a premium plan. And that’s not all. There are additional costs for things like selling digital downloads.

So, if you were hoping to get away with building an online store and selling your products without spending a penny on the site builder, think again.

WordPress

There are several ways to add eCommerce functionality to a WordPress site. You can use WordPress’ own eCommerce site builder plugin called WooCommerce to do this. It is free to download and includes the essentials you need to get an online store.

But of course, you have to build it all from scratch unless you have purchased a WooCommerce theme that pre-populates the site with product templates.

However, creating products from scratch is pretty easy. Once you’ve mastered the rest of the content management system, new items like Products aren’t much of a problem to deal with.

Additionally, WooCommerce allows bulk loading of product lists:

This will save you time from having to fill in all the details of the product if you already have it stored elsewhere.

There are other eCommerce plugins that you can use to sell and receive payments from your WordPress site.

Easy Digital Downloads, for example, helps you sell digital products like e-books and webinars. You may also want to make money by converting your site to a membership site or accepting paid bookings. There are dozens of free plugins that help you add this e-commerce functionality directly to your site.

All you need is a payment gateway to help you accept payments. Unlike Wix, WordPress doesn’t charge you for doing this. Whether it’s PayPal or Stripe or another gateway provider, the only thing you have to pay is the payment processing fees through a third party.

Support

When using a new piece of software, you want to know that the people behind it will be there for you if something goes wrong. Your website builder tool should be no different.

Wix WordPress
Support Help center (self-help) + technical assistance with live tickets No direct support; The WordPress community provides it

Wix

When it comes to customer support, Wix offers more self-help options than anything else. In fact, while Wix offers person-to-person support, it makes it very difficult to find a way to do it.

So this is what you can actually do to get help:

Get started with the help of Wix.

Whenever you see “Help” or a question mark in the generator, you can search for help topics related to your question. Wix provides many details and steps on how to address most of the questions you may have.

If you are away from your website, you can go to the “Help” tab on the dashboard and access the full Wix knowledge base or Help Center:

Again, Wix has covered a wide range of questions and issues here. However, if you can’t find what you are looking for or if you are experiencing some serious problems with your site, you will need to find a representative to speak to.

Do not use the “Contact Us” button at the bottom of the Wix site for this. This is for general informational purposes only. For assistance, go back to the Help Center and click on any question.

Wix will prominently display the “Hire a Wix Expert” box on this page, but you’ll want to ignore this. To get the free help that comes with your plan (free or premium), scroll to the bottom of the question/answer you opened and look for this:

Click “No” and then click the “Contact Us” link that appears. This will take you to a page where you can submit a ticket or request to speak to an agent.

Wix Support

If you know you will need more support than that, Wix wants you to upgrade to one of the more expensive plans. With those plans, you can get VIP or dedicated support right when you need it. Otherwise, you plan on having to search the Wix help files to locate someone.

WordPress

WordPress really isn’t any better when it comes to customer support. Head on, WordPress does not support its users. WordPress.com does it; WordPress.org does not.

However, WordPress is an open source platform and most of what your website creates comes from infrastructure and code contributed by others. Hosting companies. Theme developers. Plugin developers. Other third-party tool integrations.

If you need help with your WordPress website, those are the people to turn to. For instance:

  • If your site goes offline, contact your hosting provider.
  • If you can’t modify your theme in the way you need, contact the developer.
  • If you are pretty sure that your plugin is causing a performance issue on your site, please message the developer.
  • If you can’t figure out how to get your CRM to connect to your contact form, please contact the person who created the integration.
  • And so on.

And if you don’t get a response from the source, there are a wealth of support resources online. The first place to go is the WordPress forums:

WordPress forums

While WordPress does not monitor or manage these discussions, the forums are filled with WordPress professionals and experts who can help. Social media groups on Facebook and LinkedIn can also help in this regard. If you have problems, don’t be afraid to ask the community for help. Someone will have the answer.

cost of WordPress

It might seem that there should be no debate here. After all, Wix labels itself a “free” website builder, and WordPress is free to use, too. So yes, both platforms are free to start.

However, as we have seen, both have additional costs that may not be so obvious at first.

Wix WordPress
Cost (basic site) ~ € 250 / year + small investment of your time ~ € 250 / year + great investment of developer time

Wix

When creating a website with Wix, expect to incur the following costs:

  • Domain
  • Wix Premium Plan
  • Probably two or three premium apps (at least)
Wix costs

All in all, the costs of using Wix aren’t too high, even if you end up having to buy a premium app or two.

On the other hand, the limitations of using a website builder like Wix could cost your business in the long run. If your site is not running fast enough, if you cannot easily add new features, if the layout is not adjusted, fewer and fewer visitors may be willing to become users, customers, or customers.

If you really have your heart set on using Wix (especially due to its low costs), keep in mind that it is best for smaller businesses, portfolios, and other types of sites that do not intend to deal with high volumes of traffic or make sales. . .

WordPress

When building a website with WordPress, expect to incur the following costs:

  • Domain
  • Hosting plan
  • Premium WordPress theme
  • Maybe a premium WordPress plugin
  • Your time

Even if you can make the cost of all these tools comparable to what you would spend with Wix (which is possible), the time factor will cause your costs to spiral out of control.

With a website builder like Wix, you are promised a time saver and that is certainly what you will get if you use the platform as it was designed. However, with WordPress, this platform is yours.

Even with the help of a theme and plugins, you chose in advance, installing these tools, configuring settings, and then adding content to your site will take time. Sure, you could get something up and running in a few hours, but it’s still a lot more than it would take with a site like Wix.

Also, you are responsible for managing everything. Software updates. Safety or speed issues. User access and controls. Follow-up of comments. And more.

While WordPress really does allow you to build your dream site, expect to pay for that dream with your time (and consequently, your money).

Bottom line: Wix vs. WordPress

As a reminder, this is what we have seen regarding the comparison between Wix and WordPress:

Wix WordPress
hosting Hosted Self-hosted
Domain Subdomain or custom purchase Buy custom
Data ownership Own your content; not your data Own everything
Ease of use Novice DIY users Web designers, developers and marketers
Design Customize pre-made templates Design from scratch or customize themes and templates
plugins Hundreds of apps to add essential and advanced features Thousands of plugins to add advanced features
SEO Very basic Comprehensive optimization and analysis
Blogging Add; manage it separately Inherent and essential part of CMS
ecommerce Add; requires premium upgrade free plugin
Support Help center (self-help) + technical assistance with live tickets No direct support; The WordPress community provides it
Cost (basic site) ~ € 250 / year + small investment of your time ~ € 250 / year + great investment of developer time

It is not so easy to say that Wix or WordPress is better than the other. What matters most is:

Who is the person who will build the site:

A DIY business owner should use Wix.

A professional web designer or developer should use WordPress.

What are the goals of the site:

Wix can create and host a basic blog or a single page business site without any problem

Anything else requires a robust CMS like WordPress.

Whether you plan to scale it or not:

If you know that the site is not meant to generate a growing number of leads or process sales for a large and growing store, Wix will do just fine. You can keep the design looking modern and up-to-date, but it will be difficult to scale this much beyond the basics.

The only restrictions you will face in terms of scalability with WordPress will depend on the type of hosting used for it. As long as you are willing to scale the hosting and worry about optimizing your site, you can grow the website as the business grows.

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